Victoria's Secret - How to distinguish the original from the fake. Brand history: Victoria's Secret Victoria's secret who is the owner

05.05.2024

Victoria's Secret is one of the world's most famous and largest companies producing women's underwear. Almost every woman dreams of wearing Victoria's Secret lingerie, but no less women also want to be models of this company. After all, for those models who become the so-called “angels” of Victoria's Secret, this is akin to an Oscar for an actor. It's no secret that these models have a beautiful appearance, figure, and charisma. And, of course, every woman wants to be in their ranks. But let's first just get acquainted with the Victoria's Secret "angels", former and current, as well as their history.

All the "angels" of Victoria's Secret

Many people know about these models, but not everyone is interested in their history in general, as phenomena, and not as individuals. So, the “angels” first appeared on the podium in 1998. Since then, annual shows have not been complete without them. And the models received such an apt nickname due to the fact that during catwalk shows they always appear with a wide variety of wings on their backs, which sometimes look like the wings of angels or fairies, like birds, and sometimes these are some kind of fantasy wings that are even impossible describe. But, of course, it should be noted that the nickname that appeared because of these wings suits girls, even when they are without them, because they are all extremely beautiful, truly like angels.

Victoria's Secret "Angels" - names

Having become a little acquainted with the history of the “angels,” let’s move on to a more detailed acquaintance with them. First, let's get acquainted with the models who are the face of the brand at the moment.

"Angels" Victoria's Secret 2014:

Former “angels”: Rosie Huntington-Whiteley, Gisele Bundchen, Helena Christensen, Miranda Kerr, Ana Beatriz Barros, Chanel Iman, Karen Mulder, Marisa Miller, Daniela Peshtova, Stephanie Seymour, Laetitia Casta, Heidi Klum, Tyra Banks, Karolina Kurkova, Selita Ebanks, Isabelle Goulart.

How to become a Victoria's Secret "angel"?

Since at the beginning we said that every woman dreams of becoming the face of this brand, let’s figure out what’s so special about these girls and how you can get into their slender ranks.

Firstly, the figures of Victoria's Secret "angels" are ideal. Their parameters do not exceed the cherished “90-60-90”.

Secondly, girls always look perfect. They lead a healthy lifestyle, take care of themselves and their bodies, without depleting themselves with diets, but maintaining ideal weight through proper nutrition and daily exercise.

And thirdly, the models are very charismatic. If you watch the shows of Victoria's Secret "angels", you will see that they attract not only with their bodies, but also with their smile and charm.

The name of the well-known and at the same time affordable brand Victoria's Secret (Victoria's Secret) is not difficult to translate. But what is this very secret of Victoria? What is special about the brand and its collections? NameWoman will tell you about the fashion history of this company, as well as will present the most interesting swimsuit models from the latest Victorias Secret collection.

Victoria's Secret: a love story and the essence of an American woman

Victoria's Secret is an American women's clothing brand. Victoria's Secret lingerie and swimwear collections are most famous. The company considers its task to be the development of self-confidence, courage, and increased self-esteem in women. Outfits for the gentle and fragile half of humanity combine sexuality and comfort, American ambition and European sophistication, together giving birth to a unique style. The woman for whom they are created is beautiful, free, liberated and modern.

The story of the birth of Victoria's Secret is simple and unpretentious, but at the same time very touching. The founder of the brand was Stanford graduate and MBA degree holder Roy Raymond. However, his personality is much more interesting for us because in the mid-70s Roy got married The newlywed in love decided to give the lady of his heart a sexy negligee, but his shopping trip turned out to be unsuccessful, neither the lingerie stores for women (in which the man felt lost) nor the products presented in them (they were practically the same). from another). He solved the problem like a real businessman - he decided to open his own store and develop a new line of lingerie in accordance with his own ideas.

The first store was opened in 1977, the Victorias Secret lingerie offered there was a huge success, largely due to the atmosphere created in the sales area - the chic interior and atmosphere were conducive to communication and a comfortable, calm choice of the most suitable of the beautiful things.

After 5 years, Roy sold his small business of already 6 lingerie stores and a launched system for selling items through catalogs to Limited Brands, owned by Leslie Wexner. Wexner retained all the best - catalogs (at the moment they provide a third of the income from the sale of all products - lingerie, swimsuits and other clothing of the Victoria's Secret brand), a focus on special, exclusive and at the same time more affordable lingerie - but at the same time he made a bet Victoria's Secret specifically targets the female target audience, leaving the image of a “paradise for men” in the past.

For Victoria's Secret, the most important concept in the concept was and remains the opportunity to choose. Regardless of the main fashion trends, the brand includes clothing models for any figure in its collections. Thus, in one season, both trikinis and Victoria Secret bandeau swimsuits are necessarily presented.

Now Victoria's Secret is a wide range of women's clothing, obligatory fashion shows for each new collection, spectacular shows with the participation of the most famous supermodels. Since 1999, the company has also begun to present online fashion shows.

Victoria's Secret: the secret of the name

No, Roy Raymond did not name his company after his wife. Victoria, whose secret we are talking about, is the Queen of England. The first Victoria's Secret stores were decorated in the style of boudoir of the Victorian era. Queen Victoria left her significant mark, among other things, in the history of fashion. For example, it was she who made the white wedding dress and orange blossom as a bride's decoration popular. In addition, Victoria was known as a big fan of corsets - one of the sexiest parts of a modern woman’s wardrobe.

Fashionable swimwear 2012 from Victoria's Secret

Summer is coming to an end, but perhaps you still have a trip on golden yarn to the warm sea on your autumn holiday? It is especially pleasant to celebrate the velvet season in an elegant and fashionable swimsuit. NameWoman presents you with several interesting models from Victorias Secret, and also draws attention to those trends of the outgoing season that, according to designers, will be relevant next year.

Do you want your swimsuit from the outgoing season to be trendy in spring-summer 2013? Then focus on the most closed models, most similar to swimsuits. This is either a “modest” one-piece swimsuit, or panties complete with a T-shirt like some Victoria’s Secret spring-summer 2012 swimsuits.

When choosing a swimsuit, focus on bright, rich colors (pink, green, blue) and a mixture of prints (for example, stripes and floral patterns in one outfit or stripes and polka dots) - such swimsuits look very flattering on both those who have not yet had time to tan and those who are dark-skinned. skin.

To build a "capital-B brand," Wexner hired Finkelman, a Harvard MBA who had spent 14 years as a consultant at McKinsey & Company.

Victoria's Secret holds regular shows and shows of new products with the participation of supermodels. New items are released every season. The 1999 Victoria's Secret online fashion show was one of the most significant events on the Internet. To support sales growth, the company plans to carry the most popular models in the catalogs in all its stores. The catalogs, with a circulation of about 365 million copies, generate a third of the company's total revenue.

On September 30, 2011, the first branded boutique was opened in Russia.

Victoria's Secret Angels

Victoria's Secret Angels are the most famous models representing the company's products. The Angels debuted during the fourth annual show in 1998. The first "angels" were Tyra Banks, Helena Christensen, Karen Mulder, Stephanie Seymour and Daniela Peshtova. Models are called "angels" due to the fact that during the annual show they traditionally appear on the catwalk with a variety of wings behind their shoulders, similar to the wings of butterflies, angels, birds and fairies.

On November 13, 2007, Victoria's Secret Angels were awarded a star on the Hollywood Walk of Fame.

Currently active

Adriana Lima - (since 1999)
Alessandra Ambrosio - (since 2001)
Behati Prinsloo - (since 2009)
Lily Aldridge - (since 2010)
Candice Swanepoel - (since 2010)
Elsa Hosk - (since 2015)
Taylor Hill - (since 2015)
Jasmine Tookes - (since 2015)
Martha Hunt - (since 2015)
Stella Maxwell - (since 2015)
Sara Sampaio - (since 2015)
Romee Strijd - (since 2015)
Lais Ribeiro - (since 2015)
Josephine Skriver - (since 2016)

Former

Helena Christensen (1997-1998)
Stephanie Seymour (1997-2000)
Karen Mulder (1997-2000)
Daniela Peshtova (1997-2002)
Tyra Banks (1997-2005)
Maria Ines Rivero (1998-1999)
Laetitia Casta (1998-2000)
Heidi Klum (1999-2010)
Gisele Bündchen (2000-2007)
Karolina Kurkova (2005-2007)
Isabel Goulart (2005-2008)
Selita Ebanks (2005-2009)
Marisa Miller (2007-2010)
Miranda Kerr (2007-2013)
Rosie Huntington-Whiteley (2009-2010)
Chanel Iman (2010-2012)
Erin Heatherton (2010-2013)
Lindsay Ellingson (2011-2014)
Doutzen Kroes (2008-2015)
Karlie Kloss (2012-2015)
Katya Grigorieva (2015-2016)
Monika Jagaczak - (2015-2016)

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Excerpt characterizing Victoria's Secret

- Sonya, you can’t doubt him, you can’t, you can’t, do you understand? – she shouted.
– Does he love you?
- Does he love you? – Natasha repeated with a smile of regret about her friend’s lack of understanding. – You read the letter, did you see it?
- But what if he is an ignoble person?
– Is he!... an ignoble person? If only you knew! - Natasha said.
“If he is a noble man, then he must either declare his intention or stop seeing you; and if you don’t want to do this, then I will do it, I will write to him, I will tell dad,” Sonya said decisively.
- Yes, I can’t live without him! - Natasha screamed.
- Natasha, I don’t understand you. And what are you saying! Remember your father, Nicolas.
“I don’t need anyone, I don’t love anyone but him.” How dare you say that he is ignoble? Don't you know that I love him? – Natasha shouted. “Sonya, go away, I don’t want to quarrel with you, go away, for God’s sake go away: you see how I’m suffering,” Natasha shouted angrily in a restrained, irritated and desperate voice. Sonya burst into tears and ran out of the room.
Natasha went to the table and, without thinking for a minute, wrote that answer to Princess Marya, which she could not write the whole morning. In this letter, she briefly wrote to Princess Marya that all their misunderstandings were over, that, taking advantage of the generosity of Prince Andrei, who, when leaving, gave her freedom, she asks her to forget everything and forgive her if she is guilty before her, but that she cannot be his wife . It all seemed so easy, simple and clear to her at that moment.

On Friday the Rostovs were supposed to go to the village, and on Wednesday the count went with the buyer to his village near Moscow.
On the day of the count's departure, Sonya and Natasha were invited to a big dinner with the Karagins, and Marya Dmitrievna took them. At this dinner, Natasha again met with Anatole, and Sonya noticed that Natasha was saying something to him, wanting not to be heard, and throughout the dinner she was even more excited than before. When they returned home, Natasha was the first to begin with Sonya the explanation that her friend was waiting for.
“You, Sonya, said all sorts of stupid things about him,” Natasha began in a meek voice, the voice that children use when they want to be praised. - We explained it to him today.
- Well, what, what? Well, what did he say? Natasha, how glad I am that you are not angry with me. Tell me everything, the whole truth. What did he say?
Natasha thought about it.
- Oh Sonya, if only you knew him like I do! He said... He asked me about how I promised Bolkonsky. He was glad that it was up to me to refuse him.
Sonya sighed sadly.
“But you didn’t refuse Bolkonsky,” she said.
- Or maybe I refused! Maybe it's all over with Bolkonsky. Why do you think so badly of me?
- I don’t think anything, I just don’t understand it...
- Wait, Sonya, you will understand everything. You will see what kind of person he is. Don't think bad things about me or him.
– I don’t think anything bad about anyone: I love everyone and feel sorry for everyone. But what should I do?
Sonya did not give in to the gentle tone with which Natasha addressed her. The softer and more searching the expression on Natasha’s face was, the more serious and stern Sonya’s face was.
“Natasha,” she said, “you asked me not to talk to you, I didn’t, now you started it yourself.” Natasha, I don't believe him. Why this secret?
- Again, again! – Natasha interrupted.
– Natasha, I’m afraid for you.
- What to be afraid of?
“I’m afraid that you will destroy yourself,” Sonya said decisively, herself frightened by what she said.
Natasha's face again expressed anger.
“And I will destroy, I will destroy, I will destroy myself as quickly as possible.” None of your business. It will feel bad not for you, but for me. Leave me, leave me. I hate you.
- Natasha! – Sonya cried out in fear.
- I hate it, I hate it! And you are my enemy forever!
Natasha ran out of the room.
Natasha no longer spoke to Sonya and avoided her. With the same expression of excited surprise and criminality, she walked around the rooms, taking up first this or that activity and immediately abandoning them.
No matter how hard it was for Sonya, she kept an eye on her friend.
On the eve of the day on which the count was supposed to return, Sonya noticed that Natasha had been sitting all morning at the living room window, as if expecting something, and that she made some kind of sign to a passing military man, whom Sonya mistook for Anatole.
Sonya began to observe her friend even more carefully and noticed that Natasha was in a strange and unnatural state all the time during lunch and evening (she answered questions asked to her at random, started and did not finish sentences, laughed at everything).
After tea, Sonya saw a timid girl's maid waiting for her at Natasha's door. She let her through and, listening at the door, learned that a letter had been delivered again. And suddenly it became clear to Sonya that Natasha had some terrible plan for this evening. Sonya knocked on her door. Natasha didn't let her in.
“She'll run away with him! thought Sonya. She is capable of anything. Today there was something especially pitiful and determined in her face. She cried, saying goodbye to her uncle, Sonya recalled. Yes, it’s true, she’s running with him, but what should I do?” thought Sonya, now recalling those signs that clearly proved why Natasha had some terrible intention. “There is no count. What should I do, write to Kuragin, demanding an explanation from him? But who tells him to answer? Write to Pierre, as Prince Andrei asked, in case of an accident?... But maybe, in fact, she has already refused Bolkonsky (she sent a letter to Princess Marya yesterday). There’s no uncle!” It seemed terrible to Sonya to tell Marya Dmitrievna, who believed so much in Natasha. “But one way or another,” Sonya thought, standing in the dark corridor: now or never the time has come to prove that I remember the benefits of their family and love Nicolas. No, even if I don’t sleep for three nights, I won’t leave this corridor and forcefully let her in, and I won’t let shame fall on their family,” she thought.

Anatole recently moved in with Dolokhov. The plan to kidnap Rostova had been thought out and prepared by Dolokhov for several days, and on the day when Sonya, having overheard Natasha at the door, decided to protect her, this plan had to be carried out. Natasha promised to go out to Kuragin’s back porch at ten o’clock in the evening. Kuragin had to put her in a prepared troika and take her 60 versts from Moscow to the village of Kamenka, where a disrobed priest was prepared who was supposed to marry them. In Kamenka, a setup was ready that was supposed to take them to the Warsaw road and there they were supposed to ride abroad on postal ones.
Anatole had a passport, and a travel document, and ten thousand money taken from his sister, and ten thousand borrowed through Dolokhov.
Two witnesses - Khvostikov, a former clerk, whom Dolokhov used for games, and Makarin, a retired hussar, a good-natured and weak man who had boundless love for Kuragin - were sitting in the first room having tea.
In Dolokhov’s large office, decorated from walls to ceiling with Persian carpets, bear skins and weapons, Dolokhov sat in a traveling beshmet and boots in front of an open bureau on which lay abacus and stacks of money. Anatole, in an unbuttoned uniform, walked from the room where the witnesses were sitting, through the office into the back room, where his French footman and others were packing the last things. Dolokhov counted the money and wrote it down.
“Well,” he said, “Khvostikov needs to be given two thousand.”
“Well, give it to me,” said Anatole.
– Makarka (that’s what they called Makarina), this one will selflessly go through fire and water for you. Well, the score is over,” said Dolokhov, showing him the note. - So?
“Yes, of course, so,” said Anatole, apparently not listening to Dolokhov and with a smile that never left his face, looking ahead of him.
Dolokhov slammed the bureau and turned to Anatoly with a mocking smile.
– You know what, give it all up: there’s still time! - he said.
- Fool! - said Anatole. - Stop talking nonsense. If only you knew... The devil knows what it is!
“Come on,” said Dolokhov. - I'm telling you the truth. Is this a joke you're starting?
- Well, again, teasing again? Go to hell! Eh?...” Anatole said with a wince. - Really, I have no time for your stupid jokes. - And he left the room.
Dolokhov smiled contemptuously and condescendingly when Anatole left.
“Wait,” he said after Anatoly, “I’m not joking, I mean business, come, come here.”
Anatole entered the room again and, trying to concentrate his attention, looked at Dolokhov, obviously involuntarily submitting to him.
– Listen to me, I’m telling you for the last time. Why should I joke with you? Did I contradict you? Who arranged everything for you, who found the priest, who took the passport, who got the money? All I.
- Well, thank you. Do you think I'm not grateful to you? – Anatol sighed and hugged Dolokhov.
“I helped you, but I still have to tell you the truth: it’s a dangerous matter and, if you look at it, stupid.” Well, you take her away, okay. Will they leave it like that? It turns out that you are married. After all, they will bring you to criminal court...
- Ah! nonsense, nonsense! – Anatole spoke again, wincing. - After all, I explained it to you. A? - And Anatole, with that special passion (which stupid people have) for the conclusion that they reach with their minds, repeated the reasoning that he repeated to Dolokhov a hundred times. “After all, I explained it to you, I decided: if this marriage is invalid,” he said, bending his finger, “then I don’t answer; Well, if it’s real, it doesn’t matter: no one abroad will know this, right? And don't talk, don't talk, don't talk!

02.10.2011 / 102

Interesting information about the Victoria's Secret brand. Background information about the Victoria's Secret trademark.

Victoria's Secret- a super famous brand. There are hundreds of retail stores in the USA and Canada. For the rest of the world - the largest online store of lingerie with an excellent assortment. The company is based in the USA. There are no Victoria's Secret offline retail stores outside of North America, but this does not affect the popularity of the brand among women around the world.

The story of Victoria's Secret is quite unusual. One day, in the early 70s, the future founder of the famous brand, Roy Raymond, decided to buy a gift for his wife, and his choice fell on lingerie. However, visiting stores of the relevant profile has turned into a real man's nightmare: sizes, matching styles and anatomy of the female body, colors to suit the face... Saleswomen not adapted to serving men only further confused the well-bred young man. That evening, Raymond's wife was left without new underwear, but his head acquired a lot of ideas regarding the future business.

A Stanford graduate with an MBA, Raymond opens his first Victoria's Secret store. This happened in San Francisco in 1977. The store was positioned like this: a new type, a pleasant atmosphere, European gloss and complete convenience for men. Over the course of 5 years, five more stores were opened, and a program was launched to sell linen by mail and through catalogs. This idea would go on to become much more of a retail staple than the original idea of men's stores. However, in 1982, financial difficulties fell on Raymond, and he sold the Victoria's Secret chain to Leslie Wexner, the owner of the famous chain of women's clothing stores The Limited.

The new owner got down to business thoroughly. Wexner positioned the increasingly popular brand as “affordable, exclusive luxury,” diligently breaking the stereotype that the hidden beauty of lingerie is not so important. In addition, the visionary business strategist did away with the narrowing perspective of the original idea - the "men's corner" - and refocused marketing on women.

Among other marketing moves, a less than conscientious one was used: it was indicated that the main office of Victoria's Secret was located in London, although in fact it was located in the rather provincial American state of Ohio.

The story is familiar, isn't it? The only difference is that the well-developed US industry was able to produce truly high-quality things that never caused rejection among the Americans themselves. We, as we move away from Soviet horizons, are increasingly ashamed of our production rather than proud of it. Marketing is a developed science, everything new in it is well forgotten old. Under normal conditions, the fantasies of marketers are constrained by laws, regulatory authorities, real competition and, of course, the demanding nature of customers. What are the limitations of the owners of werewolf brands here in Russia?

Victoria's Secret is not just a lingerie manufacturer, not just a chain of stores. "Victoria's Secret" is a whole industry. Mass market, well integrated into real fashion. The brand regularly holds shows of new collections, attracting celebrity supermodels. Victoria's Secret catalogs are updated every season. In 1999, the company even held an online show of the new collection, and it became a real hit on the Internet. The company's printed catalogs are published in a circulation of more than 350 million copies!

The quality of Victoria's Secret products is mixed. Sometimes these are very simple things with mediocre execution and not very pleasant materials. Sometimes (and still much more often) they are magnificent, made from good materials. It’s especially not worth going cheap when shopping in a store. Predictable and always pleasing results - things in the middle and high price range. Although for a resident of our country who is inexperienced in online shopping, after visiting local shopping centers, “high prices” in such Victoria's Secret stores may seem like a mockery.

Currently, in the Victoria's Secret online store you can purchase not only underwear (although its variety, especially erotic collections, boggles the mind). The catalogs feature dresses, outerwear, shoes (including partner brands), and, more recently, also cosmetics and perfumes.

1. Stars also want to become angels

Victoria's Secret's marketing director told Forbes magazine that almost every month he has to turn down a celebrity's desire to become a model. The man said that the company’s angels are not desperate girls, like those actresses who come to him.

Victoria's Secret models are the hard and painstaking work of more than a dozen people, and they try to make each girl an individual. In addition, most actresses are not suitable as models, at least because of their height.

2. Models are not chosen by men.

Despite the seemingly obvious fact that men should choose such seductive and appetizing beauties, everything is quite the opposite. The majority of Victoria's Secret employees are women. They are the ones who decide which of the girls will represent their underwear. This is a women's brand, which means that, first of all, everything here is focused on the fair half of society.

3. Angels are very rich and successful

Most Victoria's Secret models are around 20 years old. Quite a young age, however, if girls become angels, they are guaranteed success, they are already almost at the top. According to statistics, angels are the highest paid models. But the charming creatures don’t stop at a modeling career; Victoria’s Secret serves as a kind of impetus to more mature achievements. Someone becomes a TV presenter, someone becomes an actress, the choice for girls is endless.

4. Models show off lingerie worth millions

It is a well-known fact that since Claudia Schiffer first wore a $1 million bra in 1996, interest in precious items has increased dramatically. Victoria's Secret has its own weapon of destruction - the famous Fantasy Bra. Models such as Adriana Lima, Alessandra Ambrosio, Tyra Banks, Heidi Club and many others had the honor of presenting bras decorated with sapphires, diamonds and diamonds.

5. Famous guests

The Victoria's Secret show is not an ordinary show, it is a grandiose show, the creation of which is approached with special trepidation and love. Everything here is unusual and fabulously beautiful. Models don't just walk down the runway, they flirt, dance, blow kisses, and all this while the world's best artists perform live. Every time the audience is delighted by a cool band like Maroon 5 or an artist like Taylor Swift or Justin Bieber.

6. Double holiday

Typically, at Victoria's Secret shows, the model showed off just one fantastic bra. But for the first time in 2014, two models were released in Fantasy Bra. For such an important event, two of the most luxurious girls were chosen: Adriana Lima and Alessandra Ambrosio - they were unsurpassed.

7. Who is Victoria and what is her secret?

You've probably often wondered who this Victoria is, after whom the most famous lingerie brand was named? It turned out to be quite interesting. This is not an ordinary woman, but Queen Victoria herself.

The first stores of this brand were designed in the style of Victorian boudoir. But no one still knows what Victoria’s secret is.

8. No liquid

To get in shape, in addition to regular daily workouts, some models resort to more stringent measures. Since everything needs to look perfect at the show, model Adriana Lima, for example, refuses liquids 12 hours before the event. This method is very effective, but is used only as a last resort.

9. Age is not important

Yes, even though the majority of Victoria’s Secret angels are young girls, there are also real legends of this brand. For example, models Alessandra Ambrosio and Adriana Lima have been angels for about 15 years. Well, what can I say, age is not a hindrance when you not only have beauty, but you are also an inexhaustible source of positivity and charisma.

10. A good start to family life

It seems as if the Victoria’s Secret brand is a kind of analogue of our musical group “VIA Gra”, in the sense that many girls get married very successfully and happily take care of their families. Among the company's angels are those who are married to famous performers, actors and athletes. Of course, how can at least one man resist such an onslaught of beauty, sexuality, intelligence and charm?!

We really hope that you learned something new for yourself today and discovered the Victoria’s Secret brand from a different perspective!

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