How to see how many views on Instagram. Just look how easy it is to create statistics on Instagram via Facebook. How to look at statistics on Instagram and what are their benefits

When promoting an Instagram account, it is very important to monitor the dynamics of promotion in order to understand what is wrong and where to move next. Statistics will help with this. It displays your followers' subscriptions and unsubscriptions, the number of likes and comments, and much more. This data is very important for those who promote their business through Instagram, and ordinary users can also look there for fun.

There is a standard method for viewing statistics on Instagram itself. This feature is available for business accounts. That is, pages that are linked to a Facebook page (there should be a company profile there). To use this method, you need to do the following:
1. Go to your Instagram page in the “Settings” menu.
2. Click on “Linked Accounts”.
3. Next, click “Facebook”.
4. An authorization field will open where you link the company’s Facebook page; for this you need to be its administrator.
5. Then return to the settings and there, in the “Account” field, click “Switch to company profile.”
6. Next, follow the system prompts and complete the binding.
7. Then look in your profile in the upper right corner, where you will find the statistics icon. When you click on it you will have access to Instagram statistics exactly your profile. Data on the geolocation of subscribers, their activity, reach, time of viewing publications, etc. will be shown.

There are also special programs that are installed on your computer and allow you to monitor statistics. Let's name the three most popular:

1. Picalytics. It has a lot of features, including user interests, hashtag engagement metrics, and much more. The data is output in a PDF file. You can test the program for free for three days.
2. Minter.io. Another powerful and multifunctional tool for statistics on Instagram. It is possible to analyze several accounts at once. You can use the program for free for two weeks.
3. Iconosquare. Suitable for both beginners and professionals. It keeps detailed statistics, and you can also use it to manage your account - schedule posts, respond to comments, etc. To evaluate all the capabilities of Iconosquare, the developers offer two weeks to use it for free.

In addition to computer programs, there are also applications in which you can track the dynamics of your account directly from your smartphone. Here it is also worth noting the three most popular applications:

1. Instagram statistics. Gives a very complete picture of your subscribers. This application can compete with powerful data collection and statistics services. There is a useful feature - unfollowing unsubscribed followers directly through this application. There is a free trial period.
2.InFigures. Allows you to effectively work with your own as well as new visitors to your page. Through it you can see who visited your profile, subscribe, unsubscribe and much more.
3. PostMize. A more modest application, however, you can find out the optimal time for publishing your posts, the activity of your subscribers by day of the week.

Now you know, how to view statistics on Instagram. There are many other applications and programs for collecting statistics. Almost all of them have an identical set of functions, which allows you to see a clear picture in dynamics and adjust your path in promoting your Instagram account.

To create content for the target audience, select the best time for posting and track the activity of subscribers - connect the statistics section. In this article we tell you how to make statistics on Instagram using the application.

Connection instructions

Before installing and connecting statistics to Instagram, download the official client of the service. It is possible to follow the steps of the instructions below from a smartphone or tablet - the computer version does not have the necessary functionality.
Download the program from official sources:

• App Store.
• Play Store.
• Microsoft Store.

These stores are already installed on your gadgets - open, log in and download the program.

To make a different type of profile, you will need a Facebook page to link to - create it in advance through the official website.

If you want to understand how to make statistics on Instagram using Facebook via a mobile device, then follow these steps:

• Launch the application, enter account access: login and password.
• Go to your personal page - the last icon at the bottom.

• Open the menu by clicking on the three dots or gear at the top.

• Find the Account section in the menu.
• Tap a line "Go to business profile".

• Click Continue.
• Select the page to link to or enter accesses from it.
• Click Next.
• Review the information and click Finish.

Statistics will be available for the latest publications.

Changing your account type is free for all users. The business profile has the same set of tools for any account. If you are offered to pay to switch and add additional features, don’t believe it.

How to make statistics on Instagram without Facebook

It is impossible to connect a section without an account. The only option is to use third-party data collection services, for example, Picalytics or Picaton. There is a fee for using such online programs.

Good afternoon friends.

Today we continue to explore the opportunities that our favorite social network gives us and talk about how to view statistics on Instagram.

Having started its journey with a simple photo network, the application, thanks to constant improvements and updates, has long outgrown this role. At the moment, many people come to this social network to communicate, receive news, study useful materials and earn money.

Users who regularly publish posts on their profile and have managed to acquire a decent number of followers are beginning to be interested in questions: how many new subscribers have I acquired and how many have unsubscribed, how many likes have the posts received and which of them have generated the most active discussions in the comments. This is especially important for entrepreneurs promoting on Instagram.

When you register on Instagram, a personal account type is created by default. It contains a minimum of information for analysis:

• total number of subscribers and subscriptions;
• time spent in the application;
• You can enable push notifications and regularly receive messages on your phone screen about new likes, comments and followers.

That's all, actually. To get more data and enable statistics on your page, you need to upgrade it to a business account. This is done in 5 minutes and absolutely free. After this, the “Statistics” item appears in the menu.

Information will begin to be collected from the moment you switch to your business profile. The maximum amount of useful information can be obtained if you have more than 100 subscribers and you have linked Instagram to a public Facebook page.

The second way to obtain data about user activity in your profile is to use third-party services and programs. In this case, you do not need to customize your page or perform any actions with it, but you will have to master working with new software products. Let's look at these options in more detail.

Business account statistics

How to switch to a business account

Go to your profile and click on the 3 bars at the top of the page. Then go to “Settings”.

Find and tap on “Account”. At the very bottom of the new window there is a line “Switch to a business account.” This is what we need.

Read the information and click the “Continue” button until you reach the category selection. Decide which option suits you best and move on.

Then confirm or change your contact information and link Instagram to your public Facebook page. You don’t have to do this right away; you can click on the inscription at the bottom of the screen for now.

You can also access statistics without a link. But if you want, then only through Facebook will you be able to launch full-fledged advertising campaigns and track the results.

After all these steps, you can go to your profile and customize it as you wish: add buttons, information about yourself or your company.

How to view statistics for the page as a whole and for individual publications

After that, return to your profile, click on the 3 bars at the top of the screen and select the appropriate item from the menu.

The window that opens has 3 tabs: “Actions”, “Content”, “Audience”.

By switching between them, you can get the following information:

• how many views your posts have had in the last week;
• reach – means the number of unique visitors who saw your posts;
• number of posts, stories published and promotions carried out;
• the total number of subscribers, their location by city and country, gender and time of greatest activity on the social network. This information is only available after you attract more than 100 subscribers.

Since the collection of information begins from the moment you connect your business account, you will not see any data at first. The first information will most likely appear in 3 to 5 days. After this, you can begin to study your audience and their response to publications.

Also, the ability to view statistics will appear for each entry on the page.

In the top line we see the number of likes, comments, reposts and bookmarks. “Visits” shows how many times your page was visited from this post. “Reach” tells you how many users viewed the publication.

On average, this figure should be from 30 to 60% of the number of subscribers. If it’s less, it may indicate that there are a lot of inactive audiences or bots among the followers; if it’s more, it means that the post caused a strong reaction from the audience. Pay closer attention to it and try to take more such photos and videos.

By clicking on the field with icons and numbers or swiping up from the bottom of the screen, you can see a more detailed report.

Third party services

Using the function of collecting information on an Instagram page is convenient, but this method also has its disadvantages:

• you need to switch to a business profile;
• little dynamic data for analysis and promotion;
• You can receive information only about your page, but to work you also need to study the indicators of your competitors.

To obtain advanced functionality for collecting and analyzing information, there are special services that operate online. Here are some of them:

1. LiveDune is an online resource in Russian with extensive capabilities. It allows you to collect statistics on your own and other people’s accounts, search for bloggers using specified parameters to promote a page, create and save reports for a certain period, track and view comments. To get started, you need to complete a quick registration by entering your name, email and password.
2. Popsters is a Russian-language site that allows you to obtain and analyze data on your account and compare it with the performance of competitors. With its help, you can find out at what time the most successful posts are published, the number of likes for a certain period, and the degree of audience activity. To get started, you need to log in using your Instagram credentials.
3. Iconosquare is an English-language service for collecting information about your account. It allows you to see the dynamics of subscriptions and unsubscribes, find out who likes posts most often, which photos and videos get the most comments, and at what time subscribers are active. You can also get statistics on Stories here. To get started, you need to register on the site, and then log in to Instagram through it.

These resources work on a computer or phone in a mobile browser. You can also install a special application for collecting information on a mobile device based on Android or iOS, for example “Analytics for Instagram” or “Follower Analyzer”.

What affects page statistics

If you are interested in the impression your publications and profile make in general, and want to promote it and get more subscribers, then you need to not just look at the numbers, but know how to improve them. To begin, collect data for at least 3 to 6 months, identify factors that may influence it and not depend on you: vacation time, seasonal fluctuations in interest in the topic, holidays. Then start improving your performance.

We have an article on Instagram about promotion on Instagram, use the tips from it. I also recommend paying close attention to the rules for ranking posts in the Instagram feed. They say that those posts that received the most likes and comments in the first minutes and hours after publication will be at the top. Therefore, you need to monitor the quality of the content and the best time to post a new post. These are the hours when your audience is most active in the app and scrolling through the feed.

How else can you improve your performance:

• ask questions and respond to comments;
• conduct sweepstakes, marathons and flash mobs;
• create Stories and film live broadcasts for your subscribers;
• Tag your friends in the photo so that posts appear on their pages.

Analyze the results of specific actions, studying statistics over time, and make informed decisions about which direction to move next.

Conclusion

We have discussed 2 main ways to view and analyze statistics on Instagram. If you seriously decide to promote yourself or your company on this social network, you can safely switch to a business account. It will open up many opportunities for contacting subscribers and promoting the page.

To analyze your performance and the actions of competitors, it is convenient to use special services and programs. They all have a free trial period during which you can evaluate their work, check the accuracy of the information and decide which software product suits you best.

Please write in the comments if you have any questions. Or maybe you have valuable information on the topic - we will be very happy to exchange experience. Share this article with your friends if you find it useful..

See you again, friends.

Without analyzing information, you cannot hope for work efficiency. Beginners will be interested in learning what information can be tracked, where to get it about other accounts, how to make comparative characteristics, and much more.

How do statistics benefit Instagram users?

1. Number of likes, views, comments and subscribers.
2. Video.
3. Account coverage.

Analyzing the obtained figures, we can judge:

1. Growth rate.
2. Engagement rate.
3. Comparative characteristics of various profiles.

What are the benefits of studying statistics? First of all, you will see what kind of content users like. This will encourage you to create content similar to what your competitors already have, and will attract a large number of comments and likes. By developing a content strategy, you will already know what ads to buy and how to increase your ER (engagement rate).

By tracking statistics, you adequately evaluate your actions. Let's say you sell jewelry and posted photos of the product in the showroom. The professional taking the photos spent a lot of time setting the light and processing the shots. However, you are plagued by doubts; you think that potential buyers are not interested in looking at jewelry photographed against a pale background. What you think is a brilliant idea comes to you, and you decide to display photographs on the page where real characters are wearing jewelry. That is, you want to show how the product looks in everyday life, you suggest what it can be combined with. However, the photographer gives a lot of reasons that your idea is doomed to failure. To resolve the dispute, publish the first week a photo of jewelry on a white background, and the second week - on girls. Analyze the statistics and compare how many likes the pictures received and draw conclusions.

How to view statistics?

There are two ways to track account information:

1. From Instagram (own page).
2. Analyzing profiles on social networks (using the Popsters.ru service).

To use the first method, you must be connected to a business account. The function is accessible to any user; it allows you to study statistics within the social network. You need:

• Go to “Settings”.
• Find the "Account" category.
• Click on the “Switch to company profile” option.

Follow the prompts and create a business page. You can leave it blank, but be sure to include your contact information.

You can access the statistics once you connect your business page, but they will disappear if you turn it off and then turn it on again.

What is shown in the statistics?

The account owner needs to click on the button (it is located between the text and the photo) to view the statistics of any post. Please note that the publications that you promote will show the result of coverage, the number of likes and comments collected both organically and using a paid service.

To get a more detailed report, use the Instagram insights option. To go to the section, click on the icon in the form of four marks of different lengths (they are located in the upper corner of the screen on the right side).

Instagram allows you to see metrics indicating the presence of the most popular and discussed posts that users saved during the reporting period.

Stories

They are deleted within 24 hours, but statistics on them are stored for two weeks. You are given the opportunity to sort them by coverage, exits and responses to them, impressions.

Subscriber activity, demographics

This block tracks the gender, age and geographic location of users. Here their activity is displayed during the day, as well as by day of the week.

About live broadcasts

The assessment takes place according to two parameters:

1. The presenter and viewers monitor the number of people watching the broadcast online. The counter is located in the upper right corner of the video screen.
2. The author tracks the number of viewers after the broadcast finale. This data is not available to viewers.

Any follower data is visible for profiles with more than 100 followers. Activity statistics indicate the time your followers log into Instagram. If you post at the right time, more people will see them. If a post is noticed in the first moments after publication, it will be immediately liked, and this will be reflected in its reach.

There is not enough data from Instagram to generate a report. The profile growth dynamics are not tracked, and to get it, you will need to manually transfer all the numbers into the table.

Competitor analysis is not possible based on internal statistics. To solve this issue too, use Popsters.

Popsters app features

Thanks to the service, you can analyze any account. It is expected to upload both your profile and your competitor’s. Besides:

• The most successful posts are determined (the number of likes, comments and ER is tracked).
• Search for the most discussed publications (the largest number of comments under them). This will help you “find” interesting topics that arouse keen interest among the audience.

What statistics are shown about a Popsters profile?

All data is analyzed directly on the service page or uploaded to Excel, PPTX, PDF. These include:

• Liveliness by day of the week and time of day.
• Active actions depending on the type of material (photos or videos) and the volume of accompanying text.
• Graphic representation of comments, likes, ER, subscribers.
• Engagement rate, which depends on the length of the text and the type of publication.
• Search for posts that are used most often on a page.
• Search for ER material containing a predefined word.

Using Popsters to analyze information

To put the service into practice, you need:

1. Log in via Instagram.
2. Enter your account address in the search bar and click the “Find” button.
3. Set a time frame.
4. Compare two profiles by clicking on “+” and adding the desired page.

What factors influence Instagram statistics?

Influencing the efficiency of your account means choosing a popular topic, improving the quality of publications and honing your content management skills. Let's look at each of the components of success in more detail.

Quality content

You won’t find that non-unique photos will attract an audience. Instagram is a social network where users are interested in good pictures, illustrations, videos, infographics and exceptional texts for them. To create your own product, use all possible resources.

Connecting with the Audience

The speed of page advancement is significantly affected by the social network’s search algorithms. When interacting with users, reward them for discussions and comments. It doesn't hurt to have frequent competitions and experiment with mechanics (tagging a friend, last comment, and tagging a profile lead to different results).

Job Analysis

Processing of statistical data should not be carried out when a problem occurs, but regularly. By looking at the metrics, you can adjust your content strategy. Based on the information received, interesting topics and the desired publication format are selected, and captions of the optimal length are written for the photographs.

Bottom line

By analyzing the statistics, you:

• Use two suitable methods - internal (for business accounts) and using the Popsters service (for comparative assessment of competitor profiles).
• You will learn about comments, reach, likes, views, number of viewers of live programs and much more.

By monitoring the indicators, you will improve your content, find your opponents’ “chips” and increase the effectiveness of your advertising.

Post Views: 187

Statistics on a social network is a function with which a user can determine the level of his popularity. Owners of a personal blog or business page can view statistics on Instagram. Analytics will allow you to find out what your audience’s preferences are, how many views the last video received, and where the referral came from.

Way through business opportunities

The first thing a page owner can do to determine Instagram account statistics is to activate the business page function.

Instructions on how to translate your profile:

1. Create a group on the social network Facebook: add a couple of photos or products.
2. Go to Instagram – Settings– Scroll to the section “ Connect business opportunities».
3. Confirms ways to contact the page owner: email address and phone number.
   
4. Connect the community from Facebook using recommendations and tips from Instagram.
   

The user will be offered several profile types that relate to activities on Facebook and Instagram. For example, owners of online stores will find the corresponding “Products, sales” section useful.

Page owners who just want to see statistics - “Personal Blog”, “Actor” or “Fictional Character”.

• Didn't find the answer? We will prepare a question for you and send you an answer by e-mail
• Powerful upgrade of Instagram account

By enabling " Show me in recommendations", you can find subscribers and clients. If the page is popular and active, the owner can set up monetization of his activities.