New VK design, how to create a group. Cover for a group on VK: goals, use, technical aspects. Basic design elements of a VKontakte group

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A VK group is your face, so designing a VKontakte group requires special attention. Of course, you can order the design of a VKontakte group from specialists. In this case, the cost will depend on the amount of work and specifics. On average, complex design of a group including menu layout and other services costs from 1000 rubles and more. If you are interested in setting up a VKontakte group yourself, then this article is for you. First of all, let us indicate that this is absolutely real.

Element sizes

Below is a reminder with the dimensions of the design of the VK group, or rather its main elements.

Let's look at each element separately:

Making a hat

The design of a VK group is unthinkable without a header. The answer to the question of how to create a group in contact must begin with the header. Most often, announcements, a navigation menu and the most interesting posts are placed in the header. It is most rational to make a hat in the form of a cover. Designing a group in VK using a new design allows you to add large and attractive covers. To do this, click “Download” next to “Community Cover”, as shown in the figure:

Here are a few options for what can be placed in the header:

Avatar

Are you wondering how to beautifully design a VKontakte group? Then don't ignore the painstaking work on your avatar. This is an effective marketing tool that, if used correctly, can achieve the desired result.

A good avatar thumbnail meets the following criteria:

1. The text on it is large and fully visible, it is easy to read.
2. The image and text are clear, don't try to cram too much into your avatar.
3. It's better to use an original image you made rather than a downloaded one.
4. Use bright colors to stand out from other images, and use contrast skillfully.
5. Avatars made in the style of minimalism look impressive: a minimum of text and unnecessary details, a maximum of beauty and simplicity.
6. Use your imagination to attract and interest the user - a black square, a burning message icon, etc.

Here are several options for posting information in miniature: announcements, benefits, contacts, low prices, promotions, ongoing competitions, and so on.

Avatar requirements:

1. Quality. To do this, use images 2-3 times larger than the required size.
2. Single style. All elements must be combined in color and overall style.
3. Diversity. It is better if the thumbnail and the avatar itself are different images.

On the avatar itself you can place the domain of the company’s official website, brand name, logo, contacts, opening hours, information about ongoing competitions and promotions, the most popular products, information about the existing mobile application, your main advantages, event announcements, and so on.

Widgets

This is a mandatory part of creating a group in VK. Using them, it is convenient for the user to perform actions that are useful to you: subscribe, participate in a competition, place an order, write a comment, and so on.

Images for posts

It is best when posts are accompanied by images in the same style. This gives the group originality and creativity. Here are great examples:

As can be seen from the example, companies create unique design templates for a VK group, or rather images for its posts, and then simply supplement/change them. Making such a template is quite simple, here are a few techniques:

To create high-quality and attractive pictures that will help create a beautiful design for the Kkontakte group, it is recommended to use Photoshop. If you own this program, use one of the simplified analogues of the program: Fotor.com or Canva.com.

Editing articles

How to register a VK group? You can edit articles in it using the editor, you can find it by this icon:

We wrote about how to work with the article editor in VK in another article.

Wiki markup

How to properly create a group on VK using wiki markup? This is the hardest and at the same time the most interesting part. Wiki markup is a specialized language for working with text on websites, facilitating access to the functionality of the HTML language. When creating a contact in a group, wiki markup is used to format text material, add images to it, and develop a navigation menu. In this case, a specialized VK editor is used.

Let's look at how to create a wiki page: open the browser and paste into the address bar: http://vk.com/pages?oid=-111 &p=Created_page, where “111” is the group ID, and “Created_page” is the title of the article with words written with underscores. We'll often switch to code mode, so let's take a quick look at how to do this:

The text is formatted in an editor that is simple and clear, similar to Word. But it does not have the option to change fonts; instead, tags are used: H1, H2, H3, bold and italics.

If necessary, you can insert a link into the text using the template: [link to article|link text].

To insert a picture, click on the camera icon; it’s more convenient to do this in code mode, which will allow you to immediately specify the desired dimensions and place the image in the middle.

There are also more complex versions:

Here, first a picture is made in Photoshop, which is then divided into parts using “Cutting”, then the finished images are inserted into a wiki post and links are attached to them.

It is important to pin the developed menu in the page header: first we create the menu in wiki markup, and then save its link. After that, paste this link into the post, as shown:

Now we make images for the menu and add them to the post, remove the link from the special text field and click “Submit”.

All that remains is to pin the post.

Instead of a conclusion

Some tips on how to create a VKontakte group:

1. When you are developing a design (it doesn’t matter whether you are using the old version or thinking about how to design a VKontakte group in a new design), always think about how it will look in the mobile version, whether everything is clear and convenient.
2. Don't be afraid to experiment and develop solutions that your competitors aren't using. This is just a plus.
3. An absolutely even and symmetrical menu sometimes looks boring, so don’t get hung up on ideal shapes.

We hope this material on how to create a group on VKontakte will be useful. Thank you subscribers!

The stylish design of a VK group attracts the target audience and increases the trust of potential subscribers. How to design it professionally, read this article.

Every day, an average of 23 million users log into VKontakte. With the exception of the Yandex search engine, vk.com is the most popular address among Russian Internet users. Naturally, businesses come there for users. Therefore, over the past couple of years, the network administration has added a dozen cool features for brand development in VK: widgets, articles, stories, community menu. They help you talk about yourself, find new audiences and sell to them without leaving the network.

The first thing a potential subscriber evaluates is the general design of the VKontakte group. Therefore, today miniature avatars are supplemented with large-scale banners and covers, menus and catalogs are designed in the same style, and efforts are made to make posts and stories recognizable. This instruction will help you set up a VK group - we have collected the cool experience of large companies and based on their creativity we have made simple templates that you can use in your communities. All you have to do is grab your logo and open Canva.

Avatar

An avatar is the face of the community from which the design of a VKontakte group begins. This is usually a company logo or brand name.

Minimum avatar size - 200 by 200 pixels. But it is better to upload an image 2 times larger - this way you will maintain the quality of the images when compressed.

Maximum logo size - up to 7000 pixels each side. In this case, the aspect ratio is no more than 5:2, that is, a picture 200 pixels wide should be no more than 500 pixels in height, otherwise the editor will offer to crop it.

For a thumbnail, a square or rectangular image will have to be cropped to a circle, so make sure in advance that the words or logo do not extend beyond the circle.

The avatar reflects the brand's mission and can contain important information about the company's services and calls to action. For example, a simple and strict avatar logo Vc.ru sets the mood for high-quality, business journalism, and the playful avatar Adme- for entertainment and relaxation. Interesting entry High School of Economics, combining an academic logo with an informal one.

Avatars of ADME, Higher School of Economics and vc.ru groups

If you want to create a feeling of elegance and beauty, but don’t yet have a stylish logo, we recommend the template. A template will help a new cafe to make itself known. Another visually simple and laconic template is: triangles and staplers from the avatar can be used in the design of the VK group as a whole - for example, in posts and stories to create a unified style.

Use this template

Use this template

Use this template

Hello everyone, dear readers of the blog site. I continue my topic about - in fact, not everything is as complicated as it seems, and there is nothing special to study here. Your professionalism depends entirely on practice. Well, okay, today we will talk about the beauty of your groups, the beauty of the menu in your groups and how to beautifully design the menu and the groups themselves, and with your own hands, i.e. for free!

Speaking of the simplicity of the SMM industry - even in there are more branches and tricks that you need to know in theory in order to achieve results. Well, okay, I also admit the fact that I may still be too weak in these areas, although I have clients in both.

Well then, Let's go create a menu for VKontakte groups?

How to design a menu in a VKontakte group yourself

Yes, exactly on your own, because after reading this article, you will not need the services of freelancers. Although this is not an expensive business, for 1500 you can make a menu on workzila (I wrote a detailed experience about working with this exchange).

So this is what we need to create a group on VK:

1. Layout (graphical arrangement of elements) - we must know where everything should be.

2. Basic knowledge of wiki markup. (we’ll talk about the most standard things below, but for a detailed study I recommend this group ).

3. Basic skills in working with Photoshop. You will need to cut out pieces of the layout to the required size.

Where can I get menu layouts?

Layouts for VKontakte menu design can be taken in different ways, for example:

1. Freelancing or also Workzilla.

2. You can create it yourself if you have Photoshop skills. If not, I recommend Evgeniy Popov’s courses, here is one of them, just for Photoshop - click.

3. You can google and download ready-made ones. Believe me, there are quite a few of them.

Well, on the other hand... Why Google? Just subscribe to my site updates. And click on the social media buttons below.

I have prepared an archive especially for you, in which more than 100 different designs for VKontakte groups!. When unpacked, the archive takes up about 2.5 gigabytes.

The main conditions are to be a subscriber and follow the social buttons!

Thank you. Now you can download the archive from this link.
Don't forget to go through the rest of the social buttons.

Sizes of avatars and menus that are useful for designing VK groups

In order to properly design a group or public page, you need to know about the size of the pictures that need to be used. Please pay attention to this picture.

As you can see, in the group the avatar needs a size of 200 in width and 500 pixels in height. And for the main menu image – 395 pixels wide and 289 pixels high.

That's basically all you need. There are layouts, there is an understanding of sizes.

The creative part is over - only a little work remains. We begin the technical part of the entire process of creating a menu for groups.

How to create a VKontakte group yourself, having layouts in hand

So we have the group design mockups. Now you need to cut out the necessary parts.

Of course, nothing is needed for the group avatar. We cut out the required part from the layout or picture and paste it into the group. I think you can insert it yourself? Well, I hope so. If not, write comments, I will add this section to the article.

Now the menu, it needs to be cut out. Not the menu itself, of course, but every part for the menu (buttons) definitely needs to be cut out.

First, a little education.

How is the group menu different from the public menu?

They differ in that the group menu is essentially a set of buttons. But this menu is always hidden! Always! And the public menu is always open and in fact is a pinned post-link leading to a page with sections of the menu itself (buttons).

So, again: in a group - to see the menu, you need to click on the “Group Menu” button, by default this button is called “Latest News”.

And in the public (in a group, by the way, you can also) the menu is always open.

But this picture is one big and beautiful link that leads to a larger separate menu. Here:

This picture-button on the menu is created through a pinned post. This is just a post in the group that we pin forever! This link post will take you to a separate page that we will gently pre-create.

How to create a separate page for the VKontakte menu

To create a page for the future menu (navigation) you need to send the following request to VK:

Http://vk.com/pages?oid=-XXX&p=YYY

where XXX is the group number, YYY is the page name (here all question marks and dashes are required).

Moreover, I recommend making the name normal, attractive and meaningful, because it will shine and people will form a certain impression about you and your group based on this name. For example, “Navigation” or “Group Menu” are normal names, but they seem banal. Use your imagination.

I entered the following query

Http://vk.com/pages?oid=-97062010&p=navigation

And I immediately opened a created page with the ability to edit it.

This is where you will need to insert your code for the menu itself using wiki markup. But more on that later.

By the way, I’ll tell you a secret, if you have a group (and not a public) - a standard menu that already exists by default - it is already a page in itself. So you can use it if you have problems creating additional pages.

How to make a pinned post in a group or public

Yes, and in any type of community, a pinned post is created the same way! Everything is done very simply.

And in the window that appears, click the “Pin” button - it’s simple!

Many groups, by the way, use pinned posts as announcements. If the relevance of this advertisement has passed, you simply click again on the publication date and the “Unpin” button.

In fact, everyone now uses this particular menu method.

Guess why?

So, we already know how to create pages and pin posts. Cool. Let's return to our ram layouts.

Cutting a layout for group or public design

So, for the avatar everything is clear, we are not cutting anything here. We created a picture of the required size and uploaded it to VK. All. We're done with the group avatar!

Now the menu.

For example, I took the menu from this group. I made it myself, and I still have access to it, so I can even show the code of the pages.

So, you already know how to make the main image for the menu - it’s just a pinned post.

Click on the menu and see the picture.

We need to highlight “clickable” zones.

those. select the buttons themselves. Let me highlight these areas for you with red lines.

How much do we get? 5 pictures. And not every picture will be a button!! As you can see, the top large picture is not a button, but itself...

So, we cut out pictures along these lines. Now you need to “upload” it to VK.

If you created a separate page for the menu, then click on the “Fill with content” button on the newly created page.

If you did not create this page, but used a ready-made page for the menu, then you will immediately see the page editor and you can immediately upload photos:

Filled in and you should see the following:

You may just have a code like the one in the picture below. If not, click the “Source Code” button, I highlighted this button in the top picture. And you will see the following:

Here we need to line up all the pictures so as not to get confused (well, that's what I do).

And so that there is no padding between the pictures, enter the “nopadding” tag, it should look like this:

[]

After that, you need to put links on the necessary pictures.

You already know how to create separate pages. Now you need to correctly enter these links.

I won't hurt you too much. Here's how I inserted links to pages in VK:

[]

this is page-58190479_45419120 - this is the address of the VKontakte page itself, you will find this identifier in the address bar of your browser.

That's all :) Isn't it difficult?

This is what I ended up with in my code. If you have something similar, then everything is in order.

If you have any problems with any of the points, please contact us. I'll be glad to help.

Taking this opportunity, I would like to remind you that there are wonderful services for any promotion and cheating, these are:

prospero | associate | socialtools

I may not have told all the secrets that needed to be told. I admit that I missed something, after all, the article turned out to be quite large - write to me if you notice any obvious omissions. Thanks in advance.

This article will be a detailed manual and I will tell you how to make a menu for a VKontakte group. A beautifully designed VK group menu contributes to a real increase in visitors and sales growth on the site.

Hello my dear readers. Let me tell you today how to make a beautiful menu for a VKontakte group and completely free. By the way, having learned to create such topics, you can earn a little money from this -))). Not a single commercial website operates without creating its own community on social networks, especially VK, which is guaranteed to help bring in new clients, as well as promote your business.

But if your community is not attractive and like everyone else, who will want to stay there? I think no one!!! So let's decorate our groups with high-quality design and learn how to do it very quickly. Before you start creating graphics and our future menu, you need to install the Photoshop program on your computer for further cutting of pictures. Many will ask why you need to cut pictures at all. The point here is that for each menu link we will have to create a separate strip from the general banner.

Today there are several types of created menus:

• Open with active items;
• Closed as a pinned post;
• With individual pictures or a common adjacent picture of the banner and menu.

The essence of creating both options is the same. The only main difference is in the additional elements and record types, and this will be discussed in more detail in this article.

To work with the menu it will help us wiki markup, which is built into the VKontakte text editor today. It differs from the usual one in that it will use standard commands to display a particular image and insert links to the necessary elements. The wiki markup itself allows you to insert code to display images, videos and other elements.

VK group closed menu

In this case, we will see to the left of the main group avatar a hyperlink in the form of the inscription “group menu”, when clicked on, our menu with active items and images will open.

The menu will look like this:

Open group menu (pinned material)

The idea is to create already open menu items that will be displayed in the description of the group itself, where it is usually displayed for all conditions. Our picture will be attached to the description, which we will prepare in advance and link it to the page on which we will have active items. This menu has become very popular recently and is in demand among customers. They look like this:

How to make a beautiful menu for a VKontakte group: step-by-step instructions

So, first of all, we will need to create the main avatar of the group, which we will place on the right, and the stub for our menu in the form of a banner.

• For an avatar 200x332 pixels;
• For the main menu banner, 395x282 pixels.

As you may have noticed, the height of the images is different and this is done so that the images do not move down in height and are at the same level since the height of the community name and status takes up about 50 px and we will need to remove this value from the height of the menu.

To make it clear, if the height of the main avatar of a group is 332, then we subtract 50 from it and get the height of the main menu equal to 282. If the dimensions do not matter, then the height can be set arbitrarily.

The next step after creating a community will be setting up materials, and here we need to prohibit participants from creating additional pages and blocks, but only writing on the wall. To do this, you will need to go to the section under the group avatar called “community management” where we need to make our materials “restricted” as shown below.

Now let's start creating the overall composition. You can, of course, simply insert a picture instead of an avatar and into the description, but let’s not be amateurs and will show you how to do it professionally so that it is one full-fledged picture, turning into one another.

Let's create a new canvas in Photoshop with dimensions of 600x350 pixels, which we will use as a stencil by cutting out openings in it for our pictures. To work, we need to convert the sizes of all elements and rulers into pixels and this is done along the following path: “Edit-installation-main” and here we set the pixels.

The next step in creating an open menu is to make cutouts for the banner and avatar, which we will then receive for downloading. To do this, go to the section of the left vertical menu and select cutting.

Using the left mouse button, as if you were selecting an area, you need to select blocks of the sizes we need and after each selection, press the “Delete” button and select 50% gray. Such actions will lead to the blocks being of the required size and highlighted in a color different from the main background.

It should look like this:

Now we just select the eraser and use the “magic eraser” function to click on each gray block and get a stencil with cutouts. The next step is to select our main image and place it under the background and get ready-made pictures on which you can write text with the name of the menu or other advertising elements.

Great. After you have placed a picture of our design, we just have to select “save for Web” and as a result we get 2 of our pictures. Now we go back to our group and can fill in the main avatar (vertical). We will use the banner for the menu a little later when working with the wiki markup code.

Let's create the menu itself, with active items that will redirect the user to the necessary sections of a third-party site or to albums and catalogs in the group itself. We will use a new image for variety -))).

So, let's go back to Photoshop and create a new canvas with dimensions of 400x300 pixels. Then select in the section: file-place and select a picture for the menu background.

We place the buttons of our future menu on the picture and cut the picture as we did above by selecting the necessary blocks. After which we also select “save for web” and get a folder with our cuts. In my case, I got 4 pictures in a separate folder.

Now we need to upload the pictures downloaded from Photoshop into a separate album and hide them from prying eyes. After loading, each picture will receive its new name and unique id.

Please note that you must have:

• Materials are opened in “restricted” mode;
• Discussions included;
• The folder with photos is open to everyone.

Now all that remains is to configure our page where the menu will be displayed. To do this, go to the main page of the community and select fresh materials and edit and call “OUR MENU”.

Next, we need to insert the pictures that we received when cutting in Photoshop. Some people use markup codes, but in order not to overthink it, I suggest that you simply select inserting a picture by clicking on the camera icon and upload one after another.

Working in a text editor, if after loading the pictures, we click on the icon in the form of brackets in the upper right corner, we should see this code:

Advice: An important point after loading images is to remove the padding. This can be solved by inserting “nopadding” before the image sizes.

For clarification, it is written below what comes from where, but considering that everything will be inserted automatically and there is no need to be clever, and open as some write each picture and take the id, then we simply download and save.

[]
where xxxxx is the id of your image
yyyyy - width in pixels (maximum 388)

It should end up looking like this:

Now our pictures are collected in a separate banner. And in order to add a link to each item, simply click on the image with markup disabled and in the link section paste the copied url.

And now we come to the most important and final point in creating our VKontakte menu. Now we need to save our page with pictures and copy its address. In my case it looks like this:

https://vk.com/page-116682062_51411604?act=edit&hid=183950676§ion=edit

Remember, at the beginning of the article we made a stub menu, which will be a continuation of our main avatar, and we made a stencil for it. This is exactly what we need now.

Go to the main page and do the following:

Step #1.

We paste the address of the page into the text field for a new post on the wall, after which it will be converted into a link.

Step #2.

We attach an image of our menu placeholder to the post and click send.

Step #3.

Now, after publishing the post, click on the creation time in the lower left part of the post and select “PIN”.

Great!!! Let's finish here. Now you know how to create cool menus and you can earn good money from it. I advise you to do everything in the following order:

• We come up with a structure and order the design of menu images;
• We resize and cut all images;
• Insert pictures into albums;
• We edit all the cuts in the editor and publish them on the main pages of the group.

As a result of our work, we will get this menu.

But the menu itself, when clicked, will pop up with active links. It’s worth playing with the sizes and adjusting them to fit your screen, but don’t forget about display on mobile devices.

IMPORTANT: After changing the VK design in 2016, new changes were made when creating images and requirements for pictures about which.

Download VK group menu template + all lesson sources

I hope the material was useful, and you now easily understand how to make a beautiful menu for a VKontakte group. Subscribe to blog updates and see you soon in new posts. If you have any questions, write them in the comments, and I will definitely help you.

I am attaching a video to reinforce what you read -))).

First of all, you need to decorate it beautifully. After all, as you know, we judge everything “by our clothes.” This article will help you beautifully design a VKontakte group on one's own.

How to formalize the name of a VKontakte group?

The first thing you need to pay attention to when creating a VKontakte group is Name. There are three main parameters to consider when choosing a name:

The search for the VKontakte social network works in the following way: there are two groups with the names “Work on the Internet” and “Work on the Internet without investments.” When a VKontakte user enters the query “work on the Internet,” the group with the corresponding name will be higher, even if the number of subscribers is equal or the second group has a slight advantage.

Let's conclude: the owners of the famous online store Ali Express, when creating a group for it, do not have to indicate its topic in the name; most already know it. For a less popular site, online store, forum, when creating a group, it is better to indicate the topic in the name, as we did above..

How to register a status for a VKontakte group?

The status of a VKontakte group is less important than its name, but it is worth paying attention to. Let's figure out how to do it right create a status for a VKontakte group? The main thing is not to overload it too much; it should contain only the most important information:

If at the moment you do not know how to register the status of a VKontakte group, then it is better to postpone it. You shouldn't put just anything in it. The absence of a status will not harm the design of your group, but meaningless information in it may confuse visitors. By the way, For public pages, status is more important, because it appears in the "Pages of Interest" menu as a description.

How to write a description of a VKontakte group?

Now we'll figure it out how to write a description of a VKontakte group, or rather the text that can be entered in the community settings. There are several solutions for this:

In addition, VKontakte has a limit on the size of text in the group description that will be displayed without collapsing - 600 characters with spaces. After exceeding this limit, the description will be minimized, which will make it look unsightly. You can see this situation in the picture below.

In this regard, I recommend using pinned messages in the header when creating a description of a VKontakte group, creating a picture for them with a description, emoticons, text and even a menu. This will all add color to your community.

How to make an avatar for a VKontakte group?

Now we will try to figure out one of the most important aspects of designing a VKontakte group - how to make an avatar? For those who have their own money, you can register on a freelance exchange and order an avatar and other elements for the group (banner, menu, etc.) from an experienced web designer. But you can go another way, make an avatar for the VKontakte group yourself.

First of all, you need to decide what size you will need to create an avatar for the VKontakte group. The maximum width of a group avatar is 200 pixels (hereinafter simply px), and the maximum height is 500 px. Larger avatars will be scaled down according to the specified proportions. Avatars that are smaller than the specified sizes will, on the contrary, be enlarged and distorted in the display. Therefore, create an avatar for the VKontakte group with a width of 200 px and a height of 200 to 500 px.

When creating an avatar for a VKontakte group, you should remember its miniature, which is 200 px in width and height. So the main information load of the avatar (name or description of the group, motto, call to action, etc.) needs to be placed in one area that will correspond to the given dimensions.

The easiest way make an avatar for a VKontakte group in Photoshop. Moreover, it is not necessary to know it and be able to use all the functions. It is enough to learn how to use basic tools (selecting elements, working with layers, etc.). Below you can see an example of an avatar I made for a VKontakte group.

This avatar consists of two combined pictures, a text element and a background. It didn't take much time or effort to create it. Each group owner can cope with such a task, if desired.

And if you want to create complex and beautiful avatars for VKontakte groups, drawing every detail from scratch, then learn Photoshop and learn how to use it professionally. This can be done in several ways:

• Try everything yourself through trial and error.
• Read articles about this program and watch videos.
• Read a book or watch a training course.

The first option is ineffective, since few people have the patience to achieve results in this way. The second option is possible. There are now many websites and YouTube channels on the Internet that are aimed at teaching Photoshop.

However, it will be difficult to structure the information received in this way. In addition, constantly searching for information will take a lot of time. But it’s free, just like the first method.

The easiest way to learn Photoshop is through a video course. Since in it all the information will be presented from simple to complex, describing in detail and teaching you all the basics of the program. And I can recommend a similar video course to you.

"" – training video course for beginners. With it, at any time convenient for you, at home at your computer, you can start learning Photoshop.

In this course you will learn in detail how to use all the functions of Photoshop. After which you can easily create avatars from scratch and beautifully design VKontakte groups. If you were interested in this article, be the first to receive new information.