Group whose company is which country. History of Xiaomi and the country of origin of the brand. Comparison with other brands

Group whose company is which country. History of Xiaomi and the country of origin of the brand. Comparison with other brands

Aeg - China, Germany (China 80%)

Ardo - Poland, Italy

Ariston - Russia, China, Poland, Italy (90% of goods sold in Russia - Russian Prospect (Lipetsk)) write "Made in Italy" instead of "MADE IN RUSSIA" mandatory presence RU

Beko - Russia, Türkiye

Bosch - Russia, China, Turkey, Spain, Germany (90% of goods sold in Russia - Russian Prospect (St. Petersburg)) write "Made in Spain" instead of "MADE IN RUSSIA"

Candy - Türkiye, China

Electrolux - China, Italy, Poland, Germany, Russia

Fagor - Spain

Fornelli - China

Gunter & Hauer- China

Hansa - China, Poland

Indesit - Russia, China, Poland, Italy (90% of goods sold in Russia - Russian Prospect (Lipetsk)) write "Made in Italy" instead of "MADE IN RUSSIA" mandatory presence RU

Gorenje - Slovenia, China, Poland (glass ceramics 90% China)

Hotpoint-Ariston - Russia, China, Poland, Italy (90% of goods sold in Russia - Russian Prospect (Lipetsk)) write "Made in Italy" instead of "MADE IN RUSSIA" mandatory presence RU

Kaiser - China

Kuppersberg - China

Miele - Germany

Neff - China, Germany, Spain

Rainford - China

Samsung - Russia (Moscow), China, South Korea

Shindo - China

Whirpool - China, Poland, Italy

Zanussi - Poland, China, Italy

Zigmund & Shtain - China

Let's take the hob for example.

HOTPOINT/ARISTON 7H PC 640 T OW

which is described in the characteristics as MADE IN ITALY

retail price is $110 at the exchange rate

and let's think:

store percentage - take the minimum - 20%

customs duties - 40%

88 $- 40% = 52.8 $

road, warehouses (costs) 2%

52.8 $ - 2% = 51.7 $

approximately 51.7 $ hob in Italy???

and if you firmly believe that everything Italian is Italian - well then...

Attention: werewolf brands (household appliances)

There are a huge number of brands of household appliances on the Russian market. Among them there are famous and not very famous, widely known and familiar only to a few. There are also those that strive to create in the buyer the illusion of their Western origin, and sometimes even of premium quality. Companies that own such brands sometimes sell Chinese and Russian consumer goods to people under beautiful names and legends. In this article we will get acquainted with brands that are more or less suspicious and, perhaps, can be classified as werewolves.

Attention! Classifying any brand as a werewolf is a very responsible matter. It's hard to say anything with 100% certainty, so... I'm not taking on this matter. Therefore, I emphasize that here I am collecting simply suspicious brands. And I explain why they are suspicious. In addition, brands that do not hide their Russian origin are placed here: just for information, since there are people who, due to the fact that the name is foreign, think that the brand itself is, say, English or Italian.

Despite the fact that I took a very responsible approach to compiling this material, I could make mistakes. Therefore, you can use the information only at your own peril and risk. I emphasize that the presence of a brand in an article does not mean that it is a “werewolf”.

Well, now let's begin!

Alaska. A brand of air conditioners, apparently owned by the Russian company World of Air Conditioners LLC. Alaska air conditioners are produced in China and have a low price. There are very few reviews, and they are negative.

ARC. Brand of multicookers, steam systems, water heaters, ceramic knives and gas boilers. On its website it honestly states that it is made in China. The prices are not the lowest, but the reviews are good. ARC devices are rarely found on sale; It even feels like the main sales channel is the brand’s own online store.

Atlanta. Calls itself an American company founded in 1996. Atlanta House Appliances LLC is indeed registered in the USA (in 2002, not 1996!), but its main office is located in Moscow (see, for example,). There is information that the brand belongs to the Moscow region company TD “Kit”. Made in China.

Accordingly, Atlanta equipment has nothing to do with the USA, and is not sold in the States itself (easy to check by using Google). These are very ordinary Chinese devices, sold mainly in Russia. The quality is unstable, there are both decent models and terrible ones. I personally would not recommend getting involved with this brand of equipment.

Aurora. Household appliances and dishes under this brand are sold in Ukraine. Aurora, apparently, has nothing to do with Europe. The site is very modest, there are no legends on it. The quality, judging by the reviews, is not bad.

Ballu. The website states that it is an international holding company with headquarters in Hong Kong and production in Japan, Korea, China, Russia and Poland. On the main page, however, for some reason it says that it is “designed and produced in Italy” (in one of the pictures).

In online stores, only two countries are indicated as countries of production of even the most expensive Ballu equipment: China and Russia. Ballu does not have an international website, and there is no information about this brand on the foreign Internet either.

Beltratto. Positions itself as an Italian brand. The site is in three languages: Russian, English, Italian. The Russian section is the most complete: only there there are coordinates of service centers and company telephone numbers (Russian). The domain is registered by a Russian registrar in the name of a Russian person. There is no information about Beltratto equipment on the foreign Internet. The prices are very high, there are no reviews at all.

Bimatek. Ordinary, in my opinion, household appliances. The brand doesn’t even have its own website, but the legend about the German roots of this brand and its popularity throughout the world is widespread on the Internet. In fact, outside of Russia (or at most the CIS) no one knows about Bimatek. This brand belongs to the company Tehnopark (formerly called Elektroflot). Bimatek's price-quality ratio is quite low.

Binatone. Quite an interesting brand, supposedly English. His story is quite complicated, you can read about how we unraveled it here. Here I will describe the situation briefly. So, Binatone's roots are truly English. This brand is currently owned by Euro Suisse International, whose head office is located in Hong Kong. The equipment is manufactured in China and sold in Russia and some third world countries (in particular, Ghana). Binatone equipment is not supplied to Europe (with the exception of the Baltic states). The quality is decent, the prices are low.

Bork. The brand was created by the Russian company Technopark (then Electroflot) in 2001. Prices are high, as the brand is positioned as premium. The quality is generally good, but the price does not always correspond. A significant part of the equipment is produced in China, but some - in other countries: for example, vacuum cleaners - in Germany, and multicookers, air humidifiers and some other equipment - in Korea (but only expensive models; budget ones - in China). Several years ago, the owners of the Bork brand were “squeezed” by the Federal Antimonopoly Service, so myths about their German origin practically no longer spread.

Brand. The brand with such a unique name belongs to the Russian company of the same name - “Brand”. Brand equipment is developed and produced in China, and, gratifyingly, the Brand company speaks about this completely openly. The quality is good and the prices are low.

Coolfort. Trademark of the Russian (de facto) company Golder Electronics; Car refrigerators are produced under this brand. There are few reviews about them, but judging by those that exist, the technology is not that bad.

Dahatsu. A brand of air conditioners owned by the Elite-Climate company. These air conditioners are assembled at the Chinese Midea plant. Toshiba compressors are used. There are practically no reviews.

Defort. Various tools and household appliances are sold under this brand. There is a website in German and English, but in the “Where to Buy” section only stores in Russia are listed there, and the pop-up explanations on the store map are in Russian.

Delta. Quite a wide range, low prices. The origin of the brand itself is Russian, although this is not stated directly on the website. However, Delta equipment is produced not in Russia, but in China, Turkey, Poland, Germany, Italy and some other countries, as stated on the company’s website. There aren't many reviews, but judging by what we have, the quality is well worth the price.

Desany. A very mysterious brand of electric and gas stoves. There is information that he is Brazilian, but even a quick search on Brazilian Google shows that this is not true. On the websites of some stores, China is indicated as the country of origin, and in some places even Belarus. In addition, there is information that these boards are produced at a plant in Lysva (Russia, Perm region). The brand’s website does not work, but we managed to find information that the Desany trademark belongs to a certain Russian company CASIS. The prices are low, the quality (judging by the reviews) is very mediocre.

Elekta. Chinese equipment supplied by a certain Russian company. It is silent about its origin, but the mere fact that the domain of the brand’s website is registered to a private individual speaks volumes. People outside Russia and the CIS do not know about Elekta. There are almost no reviews about this technique, so it is better to avoid it.

Element. This brand’s website is only in Russian. There is no information about her outside the Russian-language Internet. The brand is positioned as a joint project of Swiss, Hong Kong and Russian companies. There are big doubts about this: the website of the said Swiss company could not be found, as well as any information about it. It seems that the brand was launched by the Russian holding AVIRSA, which, judging by indirect evidence, also owns brands such as Wexler and Izumi.

Reviews about the Element technology vary, but there are quite a few positive ones. There are complaints about the quality of the plastic.

Elenberg. It does not pretend to be a European, but its rather beautiful foreign name may mislead someone. Elenberg is a brand of Eldorado. The equipment is developed and manufactured in China. Devices are usually in the lowest price range. Quality ranges from very mediocre to good; there are decent models.

Endever. Kitchen appliance brand; The assortment also includes some unusual (one might even say innovative) models. There is an English-language section of the site, but it is very poor. The “Where to buy” section is empty, and the side column shows news in Russian. Reviews about the Endever technology are quite contradictory.

Flavia. This brand appeared on the market relatively recently. Calls itself Italian and specializes in dishwashers. The site is only in Russian; There is no information on the foreign Internet about Flavia technology at all. They say that this technique is made in China.

Fornelli. Brand of built-in kitchen appliances. The site is only Russian; there are no mentions of Fornelli devices on the foreign Internet at all. The site delicately avoids the issue of origin, although it does mention Italian-style design and the use of Italian traditions. Some sellers and stores pass off Fornelli equipment as Italian, so be careful. It is not known exactly where it is produced. There are very few reviews, and they are contradictory.

Gezatone. Passed off as a French world-famous company. In fact, there is no information about Gezatone devices on the English-language Internet. The company has a website in English and French, but there is simply no “Where to Buy” section on it. Probably, the company is really registered in France, but its relation to it is only formal. Gezatone devices are sold only in Russia and some CIS countries. The prices are low, the quality is decent (for such prices).

Gunter & Hauer. Apparently, the brand has Ukrainian roots. In Russia, Gunter & Hauer appliances - large household appliances for the kitchen - are practically not sold. There are few reviews about them. The brand has a website in German, but its content is poorer than that of the Ukrainian website. And the news on the Ukrainian site is much fresher, which only strengthens the suspicion that Gunter & Hauer has nothing to do with Germany. There is no “Where to buy” section on the German website at all. In a similar section on the Ukrainian website there are addresses of only Ukrainian stores.

Hankel. The brand is presented as German. For some reason, his German website is hosted in Russia. The quality of the German website is simply terrible; there is simply no information about the products on it. The entire German Hankel website is a single screenshot, clicking on which leads to a contact form. Again, there is no information about Hankel on the English-language Internet. This equipment is sold only in Russia and other CIS countries. The prices are not that low, and there are practically no reviews. More precisely, I found only one, and it is sharply negative. So I don’t recommend buying Hankel equipment.

Headliner Brand of the Monetka chain of stores. Reviews are few and mostly lukewarm or negative. The prices are low, but the quality seems to be “lottery”.

Home Element. There is an English-language website, but in the “Where to buy” section it lists only Russian stores. The question of the origin of the brand is delicately avoided on the site. There is no information about the brand on the English-language Internet. Judging by the Russian-language Internet, the brand belongs to the St. Petersburg company Stingray. The prices are low, but there are a lot of sharply negative (!) reviews.

Jetair. Original case. Jetair hoods are positioned as Italian. Indeed, the brand is owned by the Italian company Elica SPA. But the brand itself seems to have been created specifically for Russia; JetAir hoods are not sold in Western Europe; There is almost no information on the English-language Internet about this brand. Production is mainly concentrated in Poland. The brand has no special history or merits. It is interesting and significant, by the way, that when you query “JetAir” in English-language Google.com, the search results display the JetAir website in Russian, and not in English/Italian.

JetAir's prices are not very low, but the quality is decent. It is clear that Jetair is difficult to classify as “werewolves”, but I think it is useful to know that this is a brand from the “Special for Russia” series and the Italians themselves know nothing about it.

Kaiser. They say that the brand was invented in the mid-90s by Pavel Loginov. The company is registered in Germany, but the equipment is produced mainly at a plant in Poland, and to a lesser extent in China. The developments are mainly Russian. The legend of German origin is still cultivated to this day. The quality, however, is decent.

Kitfort. There are no legends; Moreover, the company honestly reports its Russian origin and that production facilities are located in Southeast Asia, mainly in China. The prices are low and the quality is good.

Korting. Interesting case. The German company Korting & Mathiesen AG was founded in 1889 and was engaged in the production of electrical engineering, lighting engineering, and radio engineering. In 1978, this company was absorbed by Gorenje (Slovenia). And in 2010, the Russian company Corsini bought from Gorenje the right to use the Korting brand in the field of household appliances in Russia and Belarus (though this is not explicitly written about, but it is very likely, since Corsini is a distributor of Gorenje appliances in Russia).

There is also another Korting equipment - Gorenje is engaged in it, but it is not sold in Russia. The Russian Korting and Korting Gorenje models are different and have different part numbers. However, it is possible that something Slovenian ends up in Russia.

Kraft. A brand of various household appliances, the website is quite primitive and only in Russian. It seems to be associated with the Lebedinsky TD store located in Rostov-on-Don. There are no legends. The equipment is manufactured in China. Few reviews.

KRONA Steel- a brand of kitchen hoods and dishwashers that was previously passed off as German. But now Krona has removed all hints of German roots from its website; Krona is simply silent about its origins. The brand belongs to the Russian company KaVentDom, which previously supplied Spanish CATA hoods to Russia, and later created its own brand. Production at first was Spanish and Italian, but later, for the sake of economy, Krona hoods began to be increasingly produced in China and Turkey. The brand simply does not have an English-language website; Krona equipment is not sold in Europe. Quality ranges from mediocre to good.

Kuppersberg. The website of this brand is only in Russian. The English-speaking Internet knows nothing about Kuppersberg; this equipment is not sold in Europe. There is a possibility that this is a technique specifically for Russia. Or maybe this is a classic werewolf brand. There are few reviews about Kuppersberg products, but those that exist are generally positive. The country of origin, according to some reviews, is Türkiye.

Lamark. Relatively inexpensive Chinese technology. The website says that Lamark equipment is sold in Switzerland and the European Union. In fact, Lamark are the most common Chinese devices, of which there are thousands on our market. The company's website is only in Russian.

Lentel. Brand of the Lenta chain of stores. The prices are low, the quality, judging by the reviews, is quite good for such prices.

Leran. He is silent about the origin, indicating only that the brand appeared in Russia in 2010. The site has an English version, but in the “About the company” section there is again not a word about the origin and information that the brand has been operating in Russia since 2010. Leran equipment is sold only in Russia, and is apparently produced in China.

Lex. The site is only in Russian. There is no information on the foreign Internet about this brand. It is stated that the equipment is produced in China, Poland, and Italy. There are different reviews, quite a few are positive, but there is also negative.

Liberty. Apparently, a Ukrainian brand with Chinese production. There is little information about it; the site is only in Ukrainian. The brand doesn't say anything about itself. Liberty equipment seems to be sold only in Ukraine.

Longran. Brand of kitchen sinks, faucets and built-in household appliances. Owned by the Russian company Tekar. However, the Tekar group of companies also includes Ukinox, which is a Turkish company. So, perhaps, Longran’s roots are still Turkish. Longran equipment is stated to be manufactured in Italy, but this is difficult to verify; Possibly made in Poland. The prices for the equipment are rather high, there are no reviews, so it’s hardly worth contacting them. There are good reviews about the sinks.

Lumme. A brand of inexpensive small household appliances, which is also sold in supermarkets. The site is very simple and poor. There is no information about the company at all, but judging by indirect evidence, the brand belongs to the St. Petersburg company Stingray. Simple Chinese products, nothing more. Reviews are different. In general, something very mediocre.

Magio. Small household appliances under this brand are sold in Ukraine. There are no legends, no European roots either. Equipment from China; The quality, judging by the reviews, is not bad.

Magnit. A brand of inexpensive equipment, which on its website talks about some noble English origin. But the site is only in Russian; there is no information about this brand’s equipment on the English-language Internet. In general, the most common mid-level Chinese technology. Reviews are mostly positive, the quality is good.

Maruchi. Multicooker brand. The site is simple, with the most concise and neutral wording. The name, of course, has a hint of Japan. In reality, of course, China. Average prices, pretty good quality, judging by the reviews. This equipment is sold only in Russia and Belarus.

Marta (Marta Trade Inc. LTD). Apparently, another contender for the title of English brand of household appliances. On its website (very poor) it does not say anything about its origin, but on the websites of many stores it is indicated that this is supposedly England. In fact, Marta equipment is sold only in Russia; the foreign Internet knows nothing about it. Judging by the reviews, however, the equipment is not bad for its price. The brand belongs to the St. Petersburg company Stingray.

Maunfeld. Issued as an English stamp. There is a whole legend on the site, but the site itself is only in Russian. The site domain is registered by a Russian company, the site is hosted in Russia. There is no information at all about the Maunfeld technique on the English-language Internet. There are few reviews, but they are mostly positive.

Maxima. He is modestly silent about his origin. The most ordinary technology is developed and produced in China. Sold only in Russia. The prices are quite low. Quality ranges from poor to good.

Mayer & Boch. In general, this brand sells mainly tableware, but there are also kitchen appliances. For example, multicookers. There is no information about Mayer & Boch on the foreign Internet; On the Russian Internet you can find legends about the German origin of this brand. There is no legend on the official website (which is also an online store), the brand is described very succinctly. Most likely, the devices are developed and manufactured in China. The brand itself belongs to the Moscow company SKS.

Reviews of Mayer & Boch cookware are mostly positive. There are practically no reviews about household appliances. Prices are low.

MBS. The brand’s website says that it belongs to a certain Swiss company MBS Stars Group AG. This is probably true, but Switzerland is just the country of registration of this company, and the owners are probably Russian. Equipment under the MBS brand is sold only in Russia; as they say on the website, it is produced in Europe and Asia. The brand is new and there are very few reviews yet.

MIE. Brand of vacuum cleaners, ironing systems, steamers, ironing boards. The site tells a legend of Italian origin. In fact, the brand is Russian. The site is only in Russian, and even on Russian hosting. There are both negative and positive reviews.

Judging by the certificates presented on the MIE website, the manufacturer of the equipment is the Italian company Euroflex SRL. It really exists (a rather poor website without any legends), but nothing prevents it, in turn, from making (or even ordering) its devices in China. The fact is that, as some people write in reviews and some online stores indicate, MIE devices (at least some) are manufactured in China.

Neoclima. On its website it states that it is an international manufacturer of climate control equipment, and its products are allegedly sold in European countries. But the brand has a website only in Russian, and information about it is only available on the Russian-language Internet. There are few reviews, and they are quite contradictory.

Nozomi. Supposedly a Japanese brand of body care equipment. In particular, Nozomi massagers are now quite widespread. However, there are doubts about the origin of the brand. The fact is that information about Nozomi devices is only available in the Russian-language segment of the Internet. The brand does not have a website. You can find information that Nozomi is a brand of the Japanese company A&D, but on the A&D websites there is no mention of Nozomi at all. But judging by the reviews, the quality is good.

Oursson. It is passed off as a Swiss brand (at least there are clear hints about this on the company’s website). Oursson is indeed registered in Switzerland, but its equipment is sold only in Russia, Moldova and Belarus; in Western Europe no one knows about Oursson. The equipment, of course, is the most common - Chinese, although some models of multicookers are made in Korea. There are few reviews, but judging by those that exist, the quality is still decent.

Polaris. The website of this brand states that Polaris equipment is sold on three continents, and the brand itself belongs to a certain international holding company. However, Polaris equipment can only be purchased in Russia and the CIS countries. The brand’s international website betrays the deception head on: in the “Where to buy” section (in English!), links are provided only to Russian stores. Polaris equipment itself is produced mainly in China. It is most likely being developed there too. The quality is from average to decent, the price corresponds. Although there are sad exceptions.

Redber. Brand owned by the Topol group of companies (Russia). There is no foreign website, and there is no information on the English-language Internet either. Quite a lot of positive reviews. Production seems to be mainly China.

Redmond. Positions itself as an American company. In fact, it is simply registered in the USA. It seems that it de facto belongs to the Rostov company Technopoisk. Equipment under the Redmond brand is produced mainly in China. The prices are quite high. The quality is generally good, but there are some complaints. For that kind of money you can find more reliable devices from real Western manufacturers.

Ricci. A beautiful legend on the site tells about a certain Antonio Ricci, who opened a restaurant in New York at the beginning of the 20th century, and in 1941 - the production of mixers. In fact, the Ricci brand was invented by Russians; the foreign Internet does not contain any information about it. Ricci equipment is sold only in Russia. Prices are low, reviews are few. Ricci slabs are produced by the Brazilian company Esmaltec; however, there are also reports that Ricci slabs are made not only in Brazil, but also in Turkey.

Rolsen- is not a Korean brand at all, as some people think. Invented in 1995 by MIPT graduate Sergei Belousov. Products are mainly made at our own factory in Fryazino. So by purchasing Rolsen equipment you are supporting a domestic manufacturer. The quality of Rolsen is quite mediocre, although there are also successful models. Prices are low.

Saturn. Pretends to be a Czech brand. In fact, this is a Ukrainian brand under which the most common Chinese equipment is sold. The site domain is ua, does not change depending on the choice of language. There are sections of the site in Czech and English, but in the “Where to Buy” sections only Russian and Ukrainian stores are listed. Well, the inscription under the logo (“for a home for many years”) does not change depending on the choice of language. And the quality of Saturn equipment is unstable. There are serious complaints about some models, some, judging by the reviews, are quite decent.

Scarlett. A very popular brand in Russia. Supposedly English. In fact, the Scarlett company was simply registered in the UK (in 1996, and it was named, by the way, in honor of Scarlett O'Hara from the novel Gone with the Wind). The technology is Russian-Chinese, let’s put it this way.

Schlosser. Lithuanian brand, focused mainly on the Lithuanian market. The site is only in Lithuanian; The section in English is incomplete. The range includes built-in kitchen appliances. In Russia, Schlosser devices are almost never found on sale. There are very few reviews about them. Sometimes the Schlosser brand is passed off as German.

Shindo. This brand belongs to the owner of the Kronasteel brand (Kaventdom LLC), was introduced to the market later than Krona, and, as they say, specifically for the sake of Eldorado. Shindo are also hoods, and the hoods are quite expensive and designer, in the hi-tech style. You can find information that this is a South Korean brand. There is information about Shindo on the foreign Internet, but about other Shindos, not manufacturers of household appliances. The brand does not have an English-language website. However, in fairness, it must be said that reviews of Shindo hoods are mostly positive.

Shivaki. A very interesting brand. The Russian site states that the brand and company were founded in Japan in 1988, but were purchased by AGIV (now based in Hong Kong) in 1994. Shivaki equipment seems to be sold only in Russia and the CIS countries. According to some information, this brand belongs to Indians. Production is mainly Chinese. Shivaki's quality is mediocre anyway. It is interesting that before (apparently until the mid-90s), the quality, judging by the reviews, was excellent.

So the Japanese origin of Shivaki should be questioned because the quality of the products of this brand is very low and cannot be called Japanese. In general, I would advise avoiding Shivaki products.

Smile- a funny brand. The company's website openly talks about its Russian origin, but states that the brand's history begins with the creation of an emoticon. Apparently this is their kind of humor. Smile equipment is produced and developed in China, is inexpensive, and its quality ranges from very mediocre to good.

StarWind. A brand of kettles, split systems, TVs and some other equipment. The site is not even in Russian; There is no logo in normal resolution either. Apparently, split systems for StarWind are made by the Chinese company TCL, which can be guessed both by the design of the models and by the presence of TCL warranty cards in the delivery kit; and, finally, according to the system of “numbering” and marking of models.

Supra. Supposedly a Japanese brand. Yes, he really has Japanese roots, but now he is Russian-Chinese. The Japanese brand Supra no longer exists. The quality of the Supra is mediocre, leaves much to be desired and is difficult to match the price.

Techno- brand of the Tekhnosila company. Analogous to Elenberg in terms of price and quality.

Timberk. On its website it states that it is of Swedish origin. However, on the same website in another section it is indicated that the company’s central office is located in Israel, which already leads to suspicion. A quick search on the Internet allows you to find a wonderful English-language company website designed for China. On the “Company Profile” page it is openly written that Timberk produces all products in China and sells them in Russia. The quality, however, is not bad.

Unit. Positioned as Austrian technology of European quality. Maybe, of course, this brand is registered in Austria, but the English-speaking Internet knows nothing about it. The brand does not have an international website. The reviews are quite contradictory. Apparently, there are both good and bad models.

VES Electric. It does not speak directly about its origin, but hints at the fact that it is present on the European market. However, Belarus, for example, is also a European state. In any case, no one had heard of VES Electric in Western Europe; The equipment is developed and manufactured in China. The prices are low, the quality is generally quite decent.

Vigor. Well, everything is generally similar to previous brands. "Hungarian" brand. All products are designed and manufactured in China. There is information that the Vigor brand belongs to Russian businessman Evgeny Nazarov. The Russian office is mainly involved in marketing and sales, but not development. The quality is mediocre. The prices, fortunately, are low.

Vitek. Now Vitek openly talks about its Russian roots. All Vitek equipment is manufactured in China, the developments are both Chinese and Russian. Quality can be either mediocre or good. In principle, if you are on a budget, then Vitek equipment may be a good option.

Official comment from the Marketing Director of Golder Electronics, which owns the Vitek brand.

Vitesse. The brand once spread the myth of its “Frenchness,” but now it has become more modest. This is a Russian brand, and the equipment is produced mainly in China. The quality is average.

VR (Electronics). A relatively honest brand, without any special legends or inventions. The VR company is based in Hong Kong, and all equipment is manufactured in China. Delivered only to Russia. Quality ranges from mediocre to good.

Weissgauff. A beautifully written legend, supposedly Saxon roots and supposedly German quality. These devices are made in China and sold only in Russia. The brand website is only in Russian. The range includes multicookers, dishwashers, dryers, kitchen sinks and faucets. Prices are standard for average Chinese equipment, there are few reviews, but they are mostly positive.

Wellton. This brand belongs to the owner of Tekhnosila, but Wellton equipment is also sold in other stores. Chinese design and production, but decent quality (for the price).

Zauber. Positioned as a Swedish brand. In fact, there is no information about Zauber technology on the English-language Internet; It is apparently sold only in Russia. It seems that this brand, like Atlanta, belongs to the Keith Trade House. Made in China.

Zauber has an international website, but it is practically non-functional and was clearly made “on the knee”. However, the quality of Zauber equipment is good.

Zigmund & Shtain. It is presented as a German brand, but in fact it is a classic Russian werewolf brand. The site in German is simply terrible, uninformative and, characteristically, there is no information about where in Germany you can buy equipment from this company. And this is no coincidence: Zigmund & Shtain equipment cannot be purchased in Europe. It's simply not for sale there. You can find quite a lot of positive reviews about Zigmund&Shtain devices, but there are also negative ones. The quality probably varies from model to model and does not in all cases correspond to the asking prices, which are quite high.

Zorg, Zorg Inox. This brand sells mainly faucets and sinks, but in Belarus they also sell hoods. On its Russian and Belarusian websites, Zorg claims Czech origin. But the brand does not have a website in Czech. There is a website in English, but it is very uninformative and, funny, there is a counter for the Mail.ru service. So, most likely, ZorG belongs to a Russian or Belarusian company that orders plumbing fixtures and hoods from the Chinese.

The situation with the Italian brand is especially worth highlighting De'Longhi. If the Italian company De’Longhi SpA produces small household appliances under this brand, the plant for the production of large household appliances Elba SpA (whose appliances were and are sold under the De’Longhi brand) was sold to the New Zealand company Fisher & Paykel in 2006. Which, in turn, was bought by the Chinese company Haier in 2012. However, at least some of the large household appliances of the De’Longhi brand are produced (or, perhaps, only assembled) at the Elba SpA plant in Italy; however, De’Longhi itself has nothing to do with the development and production of this equipment. Reviews of De’Longhi large household appliances are mostly positive.

Finally, I’ll mention the brand Valera. Some may think that the name indicates its Russian origin. I’ll admit, I suspected it too. But it turned out that this is a real Swiss brand that produces good quality hair dryers. General conclusion: do not judge a technique by its name. Dig deeper!

Reprinted from The Best Guide website

Werewolf brands and more (household appliances)

There are a huge number of brands of household appliances on the Russian market. Among them there are famous and not very famous, widely known and familiar only to a few. There are also those that strive to create in the buyer the illusion of their Western origin, and sometimes even of premium quality. Companies that own such brands sometimes sell Chinese and Russian consumer goods to people under beautiful names and legends. In this article we will get acquainted with brands that are more or less suspicious and, perhaps, can be classified as werewolves.

Attention! Classifying any brand as a werewolf is a very responsible matter. It's hard to say anything with 100% certainty, so... I'm not taking on this matter. Therefore, I emphasize that here I am collecting simply suspicious brands. And I explain why they are suspicious. In addition, brands that do not hide their Russian origin are placed here: just for information, since there are people who, due to the fact that the name is foreign, think that the brand itself is, say, English or Italian.

Despite the fact that I took a very responsible approach to compiling this material, I could make mistakes. Therefore, you can use the information only at your own peril and risk. I emphasize that the presence of a brand in an article does not mean that it is a “werewolf”. I am ready to correct incorrect information upon request, but only if indisputable evidence of its erroneousness is provided.

Well, now let's begin!

3A Super Jet. Brand of clothing steamers. The site is only in Russian. There is no information about the origin of the brand on this site. The site domain is registered to the Russian company Gladtech LLC, but in the Contacts section another company is listed: Modern Ironing Equipment LLC. There is no information about 3A Super Jet steamers on the foreign Internet. There are few reviews, and they are very contradictory.

Alaska. A brand of air conditioners, apparently owned by the Russian company World of Air Conditioners LLC. Alaska air conditioners are produced in China and have a low price. There are very few reviews, and they are negative.

ARC. Brand of multicookers, steam systems, water heaters, ceramic knives and gas boilers. On its website it honestly states that it is made in China. The prices are not the lowest, but the reviews are good. ARC devices are rarely found on sale; It even feels like the main sales channel is the brand’s own online store.

Atlan. Supposedly an Italian company. The site is in Russian and English, but is hosted in Russia, the domain is registered to a private person from Russia; There is no website in Italian. There is no information about the company and brand on the Italian-language Internet. This equipment is apparently sold only in Russia.

Atlanta. Calls itself an American company founded in 1996. Atlanta House Appliances LLC is indeed registered in the USA (in 2002, not 1996!), but its main office is located in Moscow (see, for example,). There is information that the brand belongs to the Moscow region company TD “Kit”. Made in China.

Polar Bear. You can find information that this is a Swedish brand and that it belongs to Polar Bear Engineering Ltd. However, this brand does not have a website even in Russian. Firms under the name Polar Bear Engineering Ltd. I managed to find it, but one of them is Finnish, and the other is British, and they do not deal with air conditioners at all. There are hypotheses that in fact the Polar Bear brand belongs to the St. Petersburg company Arktika.

Polaris. The website of this brand states that Polaris equipment is sold on three continents, and the brand itself belongs to a certain international holding company. However, Polaris equipment can only be purchased in Russia and the CIS countries. The brand’s international website betrays the deception head on: in the “Where to buy” section (in English!), links are provided only to Russian stores. Polaris equipment itself is produced mainly in China. It is most likely being developed there too. The quality is from average to decent, the price corresponds. Although there are sad exceptions.

Pyramida. Ukrainian brand of hoods and other large kitchen appliances. The site is only in Russian. Despite the fact that you can find information that the Pyramida brand belongs to the company Pyramida Technick GmbH, Pyramida equipment is sold only in Ukraine and Belarus; the brand itself appears to be de facto Ukrainian. According to information on the brand’s website, Pyramida hoods and other appliances are produced in Ukraine and China.

Rainford. A brand of household appliances that is sometimes passed off as English. In fact, he is said to have Ukrainian roots. Rainford's website is only in Russian. Reviews about this technique vary widely - from very negative to positive. Quality likely varies markedly from model to model.

Redber. Brand owned by the Topol group of companies (Russia). There is no foreign website, and there is no information on the English-language Internet either. Quite a lot of positive reviews. Production seems to be mainly China.
Redmond. Sometimes you come across information that this is an American company, an American brand. In fact, this company is simply registered in the USA (with 2 employees - see). There is information that de facto this brand belongs to the Russian company Technopoisk (see, for example,). Equipment under the Redmond brand is produced mainly in China. The quality is generally good, but there are some complaints. On its website, Redmond avoids the issue of its origins and does not reveal anything about its history. Redmond recently managed to enter European markets and launch a decent multilingual global website.

Ricci. A beautiful legend on the site tells about a certain Antonio Ricci, who opened a restaurant in New York at the beginning of the 20th century, and in 1941 - the production of mixers. In fact, the Ricci brand was invented by Russians; the foreign Internet does not contain any information about it. Ricci equipment is sold only in Russia. Prices are low, reviews are few. Ricci slabs are manufactured by the Brazilian company Esmaltec; however, there are also reports that Ricci slabs are made not only in Brazil, but also in Turkey.

Rolsen- is not a Korean brand at all, as some people think. Invented in 1995 by MIPT graduate Sergei Belousov. Products are mainly made at our own factory in Fryazino. So by purchasing Rolsen equipment you are supporting a domestic manufacturer. The quality of Rolsen is quite mediocre, although there are also successful models. Prices are low.

Saturn. Pretends to be a Czech brand. In fact, this is a Ukrainian brand under which the most common Chinese equipment is sold. The site domain is ua, does not change depending on the choice of language. There are sections of the site in Czech and English, but in the “Where to Buy” sections only Russian and Ukrainian stores are listed. Well, the inscription under the logo (“for a home for many years”) does not change depending on the choice of language. And the quality of Saturn equipment is unstable. There are serious complaints about some models, some, judging by the reviews, are quite decent.

Scarlett. A very popular brand in Russia. Supposedly English. In fact, the Scarlett company was simply registered in the UK (in 1996, and it was named, by the way, in honor of Scarlett O'Hara from the novel Gone with the Wind). The technology is Russian-Chinese, let’s put it this way. Read more about the Scarlett brand.

Schlosser. Lithuanian brand, focused mainly on the Lithuanian market. The site is only in Lithuanian; The section in English is incomplete. The range includes built-in kitchen appliances. In Russia, Schlosser devices are almost never found on sale. There are very few reviews about them. Sometimes the Schlosser brand is presented as German.

Shindo. This brand belongs to the owner of the Kronasteel brand (Kaventdom LLC), was introduced to the market later than Krona, and, as they say, specifically for the sake of Eldorado. Shindo are also hoods, and the hoods are quite expensive and designer, in the hi-tech style. You can find information that this is a South Korean brand. There is information about Shindo on the foreign Internet, but about other Shindos, not manufacturers of household appliances. The brand does not have an English-language website. However, in fairness, it must be said that reviews of Shindo hoods are mostly positive.

You can find out a little more about the history of the emergence of the Krona and Shindo brands.

Shivaki. A very interesting brand. The Russian site states that the brand and company were founded in Japan in 1988, but were purchased by AGIV (now based in Hong Kong) in 1994. Shivaki equipment seems to be sold only in Russia and the CIS countries. According to some information, this brand belongs to Indians. Production is mainly Chinese. Shivaki's quality is mediocre anyway. It is interesting that before (apparently until the mid-90s), the quality, judging by the reviews, was excellent.

So the Japanese origin of Shivaki should be questioned because the quality of the products of this brand is very low and cannot be called Japanese. In general, I would advise avoiding Shivaki products.

Smile- a funny brand. The company's website openly talks about its Russian origin, but states that the brand's history begins with the creation of an emoticon. Apparently this is their kind of humor. Smile equipment is produced and developed in China, is inexpensive, and its quality ranges from very mediocre to good.

StarWind. A brand of kettles, split systems, TVs and some other equipment. The site is not even in Russian; There is no logo in normal resolution either. Apparently, split systems for StarWind are made by the Chinese company TCL, which can be guessed both by the design of the models and by the presence of TCL warranty cards in the delivery kit; and, finally, according to the system of “numbering” and marking of models.

Stern Austria. This brand offers mainly tools, but recently also household appliances. She has a certain international website, but it is very poor in content - and besides, it is only in English, which is strange for a German brand. In the “News” section you can find Russian headlines, and in the “Contacts” section you can find the coordinates of a Hong Kong company. Obviously, Stern Austria actually has nothing to do with Austria.

Supra. Supposedly a Japanese brand. Yes, he really has Japanese roots, but now he is Russian-Chinese. The Japanese brand Supra no longer exists. Quite interesting information on this matter can be found. The quality of the Supra is mediocre, leaves much to be desired and is difficult to match the price.

This Japanese company specializes in cars, motorcycles and boat engines. However, in Russia you can also find household appliances under this brand: refrigerators, chest freezers, vacuum cleaners, microwave ovens. As SUZUKI MOTOR RUS LLC informed me, this technique has nothing to do with them. There is no information about household appliances on the international Suzuki website, nor on the Russian Suzuki Motor website. There is a Russian website for Suzuki air conditioners, but it is very simple, only in Russian, and the domain is registered to a private person; In addition, there is no information about refrigerators and other household appliances (with the exception of air conditioners).

Techno- brand of the Tekhnosila company. Analogous to Elenberg in terms of price and quality.

Timberk. On its website it states that it is of Swedish origin. However, on the same website in another section it is indicated that the company’s central office is located in Israel, which already leads to suspicion. A quick search on the Internet allows you to find a wonderful English-language company website designed for China. On the “Company Profile” page it is openly written that Timberk produces all goods in China and sells them in Russia (see). The quality, however, is not bad.

Unit. Positioned as Austrian technology of European quality. Maybe, of course, this brand is registered in Austria, but the English-speaking Internet knows nothing about it. The brand does not have an international website. The reviews are quite contradictory. Apparently, there are both good and bad models.

VES Electric. It does not speak directly about its origin, but hints at the fact that it is present on the European market. However, Belarus, for example, is also a European state. In any case, no one had heard of VES Electric in Western Europe; The equipment is developed and manufactured in China. The prices are low, the quality is generally quite decent.

Vialona Cappe. This brand does not have a website, and there is no information about Vialona Cappe on the Italian-language Internet. On Russian websites you can find information that Vialona Cappe hoods are produced in Russia, but using Italian technologies. There are practically no reviews about these hoods.

Vigor. Well, everything is generally similar to previous brands. "Hungarian" brand. All products are designed and manufactured in China. There is information that the Vigor brand belongs to Russian businessman Evgeny Nazarov. The Russian office is mainly involved in marketing and sales, but not development. The quality is mediocre. The prices, fortunately, are low.

Vitek. Now Vitek openly talks about its Russian roots. All Vitek equipment is manufactured in China, the developments are both Chinese and Russian. Quality can be either mediocre or good. In principle, if you are on a budget, then Vitek equipment may be a good option.

Read more about Vitek technology

The official comment from the marketing director of Golder Electronics, which owns the Vitek brand, can be viewed.

Vitesse. The brand once spread the myth of its “Frenchness,” but now it has become more modest. This is a Russian brand, and the equipment is produced mainly in China. The quality is average.

VR (Electronics). A relatively honest brand, without any special legends or inventions. The VR company is based in Hong Kong, and all equipment is manufactured in China. Delivered only to Russia. Quality ranges from mediocre to good.

Weissgauff. A beautifully written legend, supposedly Saxon roots and supposedly German quality. These devices are made in China and sold only in Russia. The brand website is only in Russian. The range includes multicookers, dishwashers, dryers, kitchen sinks and faucets. Prices are standard for average Chinese equipment, there are few reviews, but they are mostly positive.

Wellton. This brand belongs to the owner of Tekhnosila, but Wellton equipment is also sold in other stores. Chinese design and production, but decent quality (for the price).

YUMMY. A brand of multicookers that passes off as a Japanese brand. The site is only in Ukrainian; There is no information about Yummy Corporation Japan on the English-language Internet, and it seems that such a company does not exist at all. Suna Japan, the company that supposedly makes the non-stick coating for YUMMY multi-cookers, is actually in a completely different business (at least according to its website). YUMMY multicookers are produced in China, but, it seems, they are sold only in Ukraine. There are complaints about the quality of materials.

Zauber. Positioned as a Swedish brand. In fact, there is practically no information about Zauber technology on the English-language Internet; It is apparently sold only in Russia. Perhaps this brand, like Atlanta, belongs to the Keith Trade House. Made in Taiwan.

Zauber has an international website, but it operates on a Russian-language domain, is hosted in Russia and is registered to a Russian private individual. In addition, there is also a site on a Swedish domain, but this site is also hosted in Russia, and it looks terribly poor. However, the quality of Zauber equipment is good, although there is an opinion that it has dropped somewhat recently.

Zigmund & Shtain. Passed off as a German mark (and, apparently, de jure a German brand). The site in German is not very informative and, characteristically, there is no information about where in Germany you can buy equipment from this company. And this is no coincidence: Zigmund & Shtain equipment cannot be purchased in Europe. It's simply not for sale there. This brand has international registration (see number 803667), but pay attention to the country codes (AM, AZ, BY, MD, etc.) - these are all countries of the former USSR.

You can find quite a lot of positive reviews about Zigmund&Shtain devices, but there are also negative ones. The quality probably varies from model to model and does not in all cases correspond to the asking prices, which are quite high.

Zimber. This brand does not have its own website, but only a section on the Mayer & Boch brand website, which was already mentioned above. The description of the brand is very laconic (it is said that it was “recently launched in Russia and Eastern Europe”), and the domain of the Mayer & Boch website, by the way, is registered to a private person from Ukraine.

Zorg, Zorg Inox. This brand sells mainly faucets and sinks, but in Belarus they also sell hoods. On its Russian and Belarusian websites, Zorg claims Czech origin. But the brand does not have a website in Czech. There is a website in English, but it is very uninformative and, funny, there is a counter for the Mail.ru service. So, most likely, ZorG belongs to a Russian or Belarusian company that orders plumbing fixtures and hoods from the Chinese.

The situation with the Italian brand is especially worth highlighting De'Longhi. If the Italian company De'Longhi SpA produces small household appliances under this brand, the plant for the production of large household appliances Elba SpA (whose appliances were and are sold under the De'Longhi brand) was sold to the New Zealand company Fisher & Paykel in 2006 (see and ). Which, in turn, was bought by the Chinese company Haier in 2012. However, at least some of the large household appliances of the De’Longhi brand are produced (or, perhaps, only assembled) at the Elba SpA plant in Italy; however, De’Longhi itself has nothing to do with the development and production of this equipment. Reviews of De’Longhi large household appliances are mostly positive.

Finally, I’ll mention the brand Valera. Some may think that the name indicates its Russian origin. Frankly, I suspected this too. But it turned out that this is a real Swiss brand that produces good quality hair dryers. General conclusion: do not judge a technique by its name. Dig deeper!

In the modern age of digital technology, there are a huge number of different electronics manufacturing companies. However, not all of these companies can boast of strong growth and a significant number of buyers of their products. Some companies are trying to make it onto the market with one or two ideas, others are trying to reduce the cost of production. But neither one nor the other has such a comprehensive approach to all areas of activity as Lenovo. Improving day after day in the quality of product production, management, marketing, pricing and investment policies, as well as in the development of its own know-how, Lenovo is growing and developing. Whose company? Which country? Buyers are often interested in these questions, since purchasing electronics is a responsible decision that requires certain considerable costs.

Now the company is one of the five leaders in the production of computer electronics in the world and is not slowing down. Lenovo shows stable growth every year, capturing more and more new ones. How has the company developed since its inception?

Lenovo before IBM

Studying the history of the company’s development, you immediately involuntarily ask the question: whose company is Lenovo? And then you find the answer.

Liu Chuanzhi founded New Technology Developer Inc in 1984 under the patronage of the Chinese Academy of Sciences. The project was aimed at developing computer technology for China and adapting it to the use of local characters.

By 1986, the company created a special specialized program for converting foreign software interfaces into hieroglyph format, which made it possible to introduce foreign software into the internal flow. In the same year, the company changed its name to Legend Group.

Successfully promoting its product, by the end of the 90s the company began producing its own personal computers, and a little later became a key supplier, first in the Asian market, and then throughout the entire Pacific region.

Obviously, Lenovo's country of origin is China. And this gave her a lot of advantages over her competitors. Legend Group's next step is to attract large investments through the Hong Kong stock market, which made it possible to increase production volumes of finished PCs to 1 million units per year.

Growing at a tremendous pace in the run-up to the 2008 Beijing Olympics, Legend Group changes its name to Lenovo (Legend + Nova), which means “New Legend.” Such actions allowed the manufacturer to register its international brand and enter the world stage, including the USA and Western Europe.

Having shown itself to the whole world at the Olympics, the new brand bursts into the race of top-level manufacturers and immediately enters into a very lucrative contract with the American IBM.

Together with IBM

Now it’s not entirely clear about Lenovo. Whose company, what country? After all, by acquiring an American brand, the company also bought many of their proprietary technologies, patents, as well as production facilities in different countries of the world. Lenovo also received excellent PR, since the glory of IBM has been on everyone’s lips for decades. It turns out that Lenovo's country of origin is China, the USA, Japan and other countries that create electronic components.

The Chinese company is particularly proud of the ThinkPad series, produced using American technologies. It is noteworthy that at first it was assembled entirely in Japan and had the corresponding highest quality.

Mass production of laptops

Having gained a worldwide reputation, Lenovo set out to change the market conditions and began producing portable computers - laptops.

To begin with, the company launched a series of budget models for work and education, as well as entry-level gaming models. The demand for them exceeded all expectations, since the quality of the devices was not much inferior (in some places even superior) to their foreign counterparts, and the price was much lower. Thus, having received its niche and fan segment, Lenovo is expanding its range of laptops and launching a wider line, including high-end gaming and rugged devices. Both the former and the latter are in great demand, especially since the rugged ThinkPad series laptops are devices of incredible quality, designed to work in any conditions. This made it possible to conclude many corporate contracts for fabulous sums with global corporations in various fields of activity.

Focus on the all-in-one PC market

If the understanding of whose company Lenovo is has already come, then acquaintance with the company’s electronics continues.

After the successful start of the laptop lines, Lenovo entered the office and home segment of personal computers, but at the same time it promoted not just PCs, but the so-called “monoblocks” - devices in which the system unit and monitor are combined on the table, and peripheral devices - a mouse and keyboard connects separately. They can also have webcams, microphones and various ports for external devices.

The bright conceptual design and low price of all-in-one PCs from Lenovo did their job, and sales soared quickly and confidently. Even US government companies could not resist purchasing such devices for their needs.

Available smartphones

This is a phenomenal company - Lenovo. Whose company it is, what country it is from is no longer a question - it is a global giant with production facilities all over the world. Although most of them, of course, are located in Asia (in particular, China).

Just as with laptops and all-in-one PCs, Lenovo set its sights on the smartphone market and was also right, creating and selling a trial batch of its devices - the demand was simply amazing. Therefore, without having to wait long, customers were given the opportunity to purchase more and more advanced and diverse models of smartphones from Lenovo. Whose company, what country - few people cared anymore. The main thing is that both the price and quality suited everyone.

Tablets for people

By 2011, the market for portable computer electronics in the world began to be actively filled with computers with touch screens - tablets, and the demand for them was constantly growing.

Lenovo did not stand aside either. The country that produced successful laptops, all-in-one PCs and smartphones began to fill the market with its tablets and again gained a huge one because, already having a worldwide reputation, the company offered prices at the level of incomprehensible underground companies. Therefore, it aroused a significant level of trust among buyers.

ThinkPad is something

What immediately comes to mind when someone says: Lenovo? “Manufacturer of the incredible ThinkPad series of laptops,” replies most of the company’s fans.

And indeed, the company in this field managed not to surprise, but rather stun all ThinkPads - it does not break, does not sink in water and does not refuse to work, is not afraid of dust and shows excellent performance results. Only heavy military devices have such characteristics, but here such laptops are available to any buyer.

Until recently, Nokia smartphones were among the market leaders. Nowadays, gadgets from other companies have supplanted them, but simple dial phones from this brand remain popular. Who is the country of origin of Nokia and why is this trend observed today?

Where did it all start?

Nokia's history began in 1865, when mining engineer Fredrik Idestam founded a plant for processing shredded wood pulp in the city of Tampere, in southwestern Finland (which was part of the Russian Empire). In 1868, he built a second mill near the city of Nokia, which had better hydroelectric resources. In 1871, Idestam, with the help of his close friend and statesman Leo Mechelin, renamed and turned his company into a joint stock company, thereby creating Nokia Ab.

By the end of the 19th century, Mechelin sought to expand its business in the electricity sector. In 1896, he became chairman of the company (he remained in this position from 1898 to 1914) and added electricity production to its core business.

In the late 1910s, shortly after World War I, Nokia was approaching bankruptcy. As a result, it was bought by Suomen Gummitehdas, which owned a large rubber products plant located nearby. This was an important event in the history of the corporation. Even today you can hear the question about which country produces Nokia tires. In 1922, the same company acquired the Suomen Kaapelitehdas plant, which produced telephone, telegraph and electrical cables, as well as installed such communications.

At that time, the three companies - Nokia Ab, Suomen Gummitehdas, Suomen Kaapelitehdas - did not officially merge, since the law did not allow this, but the management continued to create a successful conglomerate. The country of origin of Nokia did not actually change, and in 1967 all three companies were officially merged into a new industrial conglomerate, Nokia Corporation.

The new company was involved in many industries, producing at various times paper products, car and bicycle tires, footwear (including rubber boots), cables, televisions and other consumer electronics, personal computers, power generation machines, robotics and much more. Each division had its own director, who reported to the first president of Nokia Corporation, Bjorn Westerlund. He was also responsible for the creation of the company's first electronics department in 1960, launching rapid development in the field of telecommunications.

How did events develop further?

Finland gradually became known as the manufacturing country of the Nokia phone. The cable department's electronics section was founded in 1960, and production of the first electronic devices began in 1962. The first product was a pulse analyzer intended for use in nuclear power plants. After 1967, this department was registered as a special division where the production of telecommunication equipment was started.

In the 1970s, Nokia became more active in this industry, starting to produce the Nokia DX 200, a digital switch for telephone exchanges. It became the basis for the functioning of network equipment. Its architecture allowed the subsequent development of various switching products. In 1984, development of data exchange for the Nordic Mobile Telephony network began.

In the 1970s, the company was divided into government and commercial organizations. In 1987, the government sold its shares to Nokia, and in 1992 the company's name was changed to Nokia Telecommunications. From that moment on, Finland went down in history as the country that produced the Nokia phone.

Pre-cellular systems

The technologies that preceded modern cellular mobile telephony systems were various pre-cellular mobile radiotelephony standards. Since the 1960s, Nokia has produced commercial and some military mobile radio technologies.

In 1964, Nokia developed a VHF radio at the same time as Salora Oy. In 1966, Nokia and Salora began developing the ARP (Automobile Radiotelephone System) standard and the first commercial public mobile phone network in Finland. Thus, the Nokia company (manufacturing country - Finland) became the pioneer of a new generation of communications.

Participation in NMT (1G)

In 1979, the merger of Nokia and Salora led to the creation of Mobira Oy, which began developing mobile phones for the NMT (Nordic Mobile Telephony) 1G network standard. Thus, the world's first fully automatic cellular telephone system appeared in Finland, which went online in 1981. In 1982, Mobira introduced its first car phone, the NMT-450.

Nokia bought all the shares of Salora Oy in 1984 and changed the name of the telecommunications business to Nokia-Mobira Oy. The Mobira Talkman, released in 1984, was one of the world's first mobile phones.

In 1987, Nokia introduced its first mobile phone, the Mobira Cityman 900, designed for NMT-900 networks (which, compared to the NMT-450, offered a better signal but shorter range). This device weighed only 800 grams including battery and had a price of 24,000 Finnish marks (approximately 7,300 euros in modern equivalent). Despite the high price, the first phones were almost snatched from the hands of sellers. Initially, the mobile phone was a VIP product and a status symbol. At that time, the question of which country produced Nokia did not even arise. Everything was produced only in Finland.

Participation in GSM (2G)

Nokia was then the key developer of the GSM (2G) system, which could carry data as well as voice traffic. NMT (Nordic Mobile Telephony) is the world's first mobile telephony standard for international roaming, which was introduced by the country of origin of Nokia in 1987 as a new European standard in this area.

Nokia then handed over its first GSM network to Finnish operator Radiolinja in 1989. The world's first commercial GSM call was made on July 1, 1991 in Helsinki, via a network supplied by Nokia, by then Finnish Prime Minister Harri Holkeri.

In 1992, the first GSM phone, Nokia 1011, was released onto the market. This model number refers to the release date of November 10. Nokia 1011 has not yet used the company's signature ringtone. Nokia's signature ringtone was introduced as a ringtone option in 1994 in the Nokia 2100 model.

High-quality GSM voice calls, easy international roaming and support for services such as text messaging (SMS) have laid the foundations for a worldwide boom in mobile phone use. GSM came to dominate mobile telephony in the 1990s, and by mid-2008 there were approximately three billion subscribers, with more than 700 cellular operators in 218 countries and territories.

Further development

The company released Nokia 3310 in 2000. This phone became one of the most popular devices at that time. The manufacturing country of Nokia 3310 was only Finland.

This record was soon broken by the Nokia 1100, released in 2003. In total, more than 200 million copies were sold. This model is the best-selling mobile phone in the world in the entire history of the existence of such devices. The appearance of this phone contributed to the growth of the company's popularity in emerging markets.

Nokia developers were among the first to recognize the possibility of combining a gaming console and a mobile phone, implementing this in N-Gage. It was a phone for gamers that cost twice as much as a standard device.

The device ran on Series 40, a platform used primarily for Java applications. At the time, it was the most popular mobile phone software in the world. Nokia then acquired Smarterphone, a company that makes Smarterphone OS for low-cost phones, and combined that operating system with the Series 40 to create the Asha platform.

Asha 501 was the first phone to run the new OS. Series 40 devices were discontinued at the end of 2014.

Symbian OS

Symbian was Nokia's main operating system for smartphones until 2011. Popular devices based on this platform include the following:

  • 7650 - the first smartphone based on S60;
  • Nokia N-Gage is the first gaming-oriented smartphone;
  • 6600 - the first Symbian smartphone with an original design (about a million copies were sold);
  • 7610 - the first device with a megapixel camera;
  • N90 is the first camera-centric mobile phone;
  • N95 is a popular slider;
  • N82 with xenon flash;
  • E71, offering a full qwerty keyboard and premium build;
  • 5800 XpressMusic - the first full-featured smartphone;
  • N97 is a phone with a full-contact screen and a side QWERTY keyboard;
  • X6 is the first gadget with a capacitive touch screen;
  • N8 is a device with a newer 12 megapixel camera and Symbian^3.

Nokia 808 PureView was also released, which featured a record 41-megapixel camera.

Linux devices

Nokia's first Linux devices were the Nokia and N900 internet tablets, which ran Debian-based Maemo. The Maemo project later merged with Intel Moblin to create MeeGo. The N9 smartphone was released before further device development changed in favor of Windows Phone.

The Nokia X family of devices running Android was Nokia's last independent entry into the market on a Linux-based platform. Subsequently, Nokia 8 was released, the country of origin of which remained the same, but it was a joint project of several companies. Then phones with serial numbers 6, 5, 3 and so on appeared in this line.

Reorganizations

As can be seen from the above, the country of origin of Nokia is Finland, from the first day of production. However, the company developed further, opening its branches around the world.

So, on May 5, 2000, Nokia opened its mobile phone factory in Hungary. In April 2003, problems arose related to the division of network equipment. This forced the corporation to resort to various optimization methods, including layoffs and organizational restructuring. Such measures significantly damaged Nokia's reputation in Finland.

In March 2007, a new manufacturing country for Nokia emerged - the company signed a memorandum with the Cluj County Council in Romania to open a plant near the city of Jucu. The relocation of production from Germany to a low-wage country caused a great stir. Around the same time, Nokia moved some of its headquarters to the United States. In 2008, the company entered the mobile phone market in Japan.

In February 2012, the company announced 4,000 layoffs as production moved from Europe and Mexico to Asia. This is how additional countries producing Nokia smartphones appeared.

Losing smartphone market share

Apple's iPhone, originally released in 2007, initially faced intense competition from Nokia's popular smartphones, especially the N95. Symbian OS had a dominant (62.5%) market share.

However, with the release of the iPhone 3G in 2008, Apple's market share doubled by the end of the year, and iPhone OS (now known as iOS) overtook Windows Mobile. Despite the fact that Nokia retained 40.8% of the market, the popularity of the devices decreased noticeably.

The N96, released in late 2008, was much less successful, and the 5800 XpressMusic smartphone was considered the main competitor to the iPhone 3G. However, the success of the business-oriented Nokia E71 was not enough to stop the decline in market share. On June 24, 2008, Nokia bought the Symbian operating system, and a year later opened the source code.

In early 2009, Nokia released the N97, a touchscreen device with a landscape QWERTY keyboard aimed at social networking. It was a commercial success despite mixed reviews. The N97's main competitor was the iPhone 3GS. 2009 also saw the release of several devices that received positive response (including the Nokia E52). However, Symbian's market share declined from 52.4% in the fourth quarter of 2008 to 46.1% in 2009. Thus, the RIM platform (later Blackberry) increased its market share during this period from 16.6% to 19.9%, and Apple - from 8.2% to 14.4%. The Android niche then grew to 3.9%.

Difficult period until 2011

Competitive pressure on Nokia increased sharply in 2010 as Android and iOS continued to evolve. Other Symbian device manufacturers, including Samsung Electronics and Sony Ericsson, began producing Android-based gadgets, and by mid-2010 Nokia became the only OEM outside Japan. The company replaced S60 with Symbian^3, but still did not become popular.

By the fourth quarter of 2010, Symbian's market share had dropped to 32%, while the Android niche had grown to 30%. Despite these losses, production remained profitable and smartphone sales increased every quarter throughout 2010. Many developing countries in Asia remained Nokia's producing countries.

In February 2010, Nokia and Intel announced MeeGo, combining their Linux-based Maemo and Moblin projects. The joint activity was aimed at creating a unified mobile operating system for a wide range of devices, including tablets and smartphones. In particular, Nokia planned to use MeeGo as a successor to Symbian on its future phones. However, only the Nokia N9 was released.

Partnership with Microsoft

In February 2011, representatives from Nokia and Microsoft jointly announced a major business partnership between the two companies. Its essence was to use Windows Phone as the main platform for Nokia smartphones, replacing Symbian and MeeGo. The collaboration also included the use of Bing as a search engine on Nokia devices, as well as the integration of Nokia Maps into Microsoft's own mapping services.

The company announced that only one device running on the MeeGo platform will be released in 2011. On October 26, 2011, Nokia introduced its first devices based on Windows Phone 7 - the Lumia 710 and Lumia 800 line. After this announcement, the company's share price fell by about 14%. Nokia smartphone sales, which had previously increased, collapsed.

From the beginning of 2011 to 2013, Nokia's ranking in device sales fell from first to tenth place. In this regard, the corporation reported a loss of 368 million euros for the second quarter of 2011, while in the same period in 2010 it made a profit of 227 million.

In September 2011, Nokia announced that it would cut a further 3,500 jobs worldwide, including the closure of its factory in Romania.

Since Nokia was the largest manufacturer of mobile phones and smartphones in the entire world, it was assumed that the use of Windows Phone would help regain its former influence. However, the company was unable to compete with the rapidly growing Apple. In 2012, there were a number of layoffs and reductions, and there were much fewer Nokia manufacturing countries. In addition, the company closed production and research sites in Finland, Germany and Canada due to continued losses, and the share price fell to its lowest level since 1996.

Further collaboration

Nokia's CEO admitted that the company's failure to anticipate rapid changes in the mobile phone industry was one of the main reasons for the problems. In May 2013, Nokia released the Asha platform for low-cost smartphones. That same month, the company announced its partnership with the world's largest mobile operator China Mobile, resulting in the Lumia 920 and Lumia 920T, a Chinese-exclusive variant.

Microsoft subsequently acquired the Asha, X and Lumia brands, but received only a limited license for the Nokia brand (until December 2015). Subsequently, smartphones of this line were released under the Microsoft brand. Thus, the country of origin of Nokia Lumia was the USA.

On November 17, 2014, Nokia representatives made a statement that the company plans to re-enter the consumer electronics business by licensing its own hardware designs and technologies to third-party manufacturers. The next day, Nokia introduced the N1 tablet, based on Android from Foxconn, as its first product after being sold to Microsoft.

On April 14, 2015, the corporation confirmed that it was in negotiations with the French company Alcatel-Lucent regarding a possible merger. The next day, Nokia officially announced that it had agreed to buy Alcatel-Lucent for 15.6 billion euros. The acquisition was aimed at creating a stronger competitor to Ericsson and Huawei, which the combined companies surpassed in total revenue in 2014.

Supporting the initiative, Nokia's CEO said the merger will provide greater opportunities for the upcoming 5G development. The merger with Alcatel was officially formalized on January 14, 2016.

New Finnish models up to Nokia 3

The country of origin of devices of this brand may also be located in Asia at present. However, during numerous reorganizations, production returned to Finland.

On May 18, 2016, it was reported that Microsoft had sold Nokia's proprietary division, FIH Mobile, to Foxconn and a new company, HMD, in Finland. They are expected to work together to create Nokia devices. Nokia will provide the brand and patent licensing to HMD and will take a seat on the company's board of directors.

In January 2017, Nokia 6 was released - the first jointly developed Android smartphone. The manufacturing country of Nokia 6 was Finland. Soon more phones appeared, labeled as 5, 3 and 6 art. The production of these latest models is based there, and the country of origin of the Nokia 5 is obvious.

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