How to make a flyer that won't be thrown away? Free online flyer designer from the printing house “Print”: high-quality and profitable Online flyer production

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The simplest, but still effective, method of conducting advertising campaigns is the use of various types of advertising leaflets. One of the main advantages of this type of marketing materials is its versatility. A flyer can attract potential customers to almost any business. However, in order to not only spend money on printing flyers and distributing them, but also to get the maximum effect in the form of new customers, you need to invest time and attention in developing the layout of the flyer. The text and design of the flyer are no less important than the places and methods of distribution of advertising leaflets. The SlovoDelo printing house offers you a brief excursion into the basic rules that will help you make an advertising leaflet that will capture the attention of your target audience.

What do flyers look like?

The definition of a flyer is known to all marketers. But the information in this article will also be useful to those who are truly interested in the effectiveness of an advertising campaign, owners and directors, as well as specialists who care about the quality of their work.

According to the dictionary, flyers are a type of printed advertising, a small-format printed publication. This promotion option is capable of massively attracting potential customers with very little investment. However, in order for the distribution of advertising leaflets through boxes or any other method not only to pay off, but also to bring multiple profits, it is important to understand and correctly use the following rules:

If you look closely at the definition of an advertising leaflet, another feature becomes no less important - small size, so special attention should be paid to the content. The text of the advertising leaflet must contain the advertising message and contact information of the company in a clear form.

Advertising leaflets and flyers can act as coupons for a discount or a gift with a purchase. In this case, the probability increases that the person who receives the leaflet will not only read it, but also use it. As a last resort, he will give it to someone he knows who is interested in the promotional offer.

You can also distribute flyers to inform about various events: a store opening, a seasonal or closed sale, a party, a charity concert, etc. Thematic images will help a potential client remember the information better, and in the case of distributing flyers to mailboxes, they will prevent it from getting lost in other correspondence.

The style and design of advertising leaflets must be carefully thought out in advance. A high-quality and professional flyer can be presented as an invitation. These are usually used in cinemas, clubs, cafes and restaurants, as well as for organizing public events. A beautiful flyer printed on high-quality paper is perceived as no worse than a paid ticket to a concert of your favorite artist.

Advertising leaflets are so widespread today that even the most distant person from marketing and advertising knows what a flyer is, or at least used it as a buyer. Interestingly, despite their popularity, flyers remain a marketing tool with very high effectiveness.

The main reason for the popularity of this method lies in the fact that the production and printing of advertising leaflets is relatively cheap, but at the same time they can attract potential new customers in huge quantities. Agree, even a 5% discount or a chocolate bar as a gift is nice for everyone.

What types of advertising leaflets are there?

With all the diversity of marketing imagination, the most understandable is the classification of advertising leaflets according to their purpose:

1) Mass advertising of goods or services. Advertising leaflets are made with the aim of mass audience coverage. Suitable for goods and services with a wide target audience, for goods and services of mass consumption. Such advertising leaflets are distributed at exhibitions, near and inside large shopping centers and in other places with high traffic.

2) Related (targeted) advertising. A customer who has already purchased something is always better than someone just passing by, so leaflets included with the purchase are very effective. Such a flyer can talk about a company, an event, a loyalty program, or other products. In addition, these could be flyers from other companies interested in the same clients: for example, flyers for a cinema or a beauty salon could be distributed in a cafe.

3) Flyer, invitation, discount coupon. These are small-sized leaflets, they are also called “flyers” or “fliers”. These are usually the size of a banknote, allowing them to be tucked away in your wallet. In addition, such a leaflet can carry not just information with advertising, but also be the equivalent of a specific discount when presented. This, by the way, will allow you to track the effectiveness of the advertising campaign.

4) Printing flyers for restaurants and clubs. This type is worth highlighting separately, since new events take place almost every evening, and the establishments themselves are limited in capacity. Printing of advertising leaflets is urgently required, and circulation of many thousands is not always justified. For such clients, digital printing is used, which allows printing small and medium-sized editions in an extremely short time.

5) Stickers– self-adhesive leaflets. This type of advertising leaflets has created a whole trend in printing services. Modern technologies make it possible to produce adhesive-based advertising materials that can be used on a wide variety of surfaces, and their adhesive strength can withstand even extreme conditions. You can find out more about this direction of printing advertising leaflets in a special section of our website.

6) Booklet, leaflet, eurobooklet– these are no longer advertising leaflets in their pure form, but extremely close marketing tools.

Most often, small-format advertising leaflets are used to transfer from hand to hand. Larger options are optimal for distribution through mailboxes, since in this case the recipient has more time to study the offer, which means the format can be increased.

Creating a flyer: 4 options

1. Create flyers online. This is the easiest way to prepare advertising leaflets, which does not require any special expenditure of money or installation of special programs. On the Internet you can easily find many different designers for creating marketing materials online.

Most of these services have constantly updated catalogs of flyer templates that will help you create a high-quality layout for further printing. Users have access to professional photographic materials (stock photos), sets of standard graphic elements, as well as sets of various fonts.

Based on the finished layout, you can print circulation of advertising leaflets in any printing house. However, here it is worth immediately taking into account the fact that on most “free” services the downloading of the finished layout itself will be paid, which is sometimes compensated by a discount when ordering the printing of advertising leaflets from partner printing houses. In general, read the terms carefully before starting to create a layout so as not to waste time.

2. Creating a flyer in Word. For many users of the popular office program MS Word, it is still a surprise that it can create more than just simple text documents. Moreover, Microsoft took care of its users and prepared ready-made templates designed to simplify the life of a beginner. Flyer templates can be found in the following path: File – Create – Brochures – Booklets. The choice, of course, is very small and quite the same type, but still. Again, no one forbids spending a few hours and creating a unique flyer design yourself using such a standard program.

3. Create advertising flyers yourself in Photoshop. Adobe Photoshop is a powerful program for creating professional raster graphics designs. If you have good knowledge of this program, you can create a good layout of an advertising leaflet.

The main disadvantage of this option, as well as the options for using other professional design programs, is that it will take a lot of time and effort to master these tools at a proper level.

4. Creation of custom flyers. The best option. And this opinion is connected not only with the fact that we represent a printing house. Creating custom flyers is truly the most sustainable method. High quality work, enormous time savings and reasonable prices. To order, you can create both simple and fairly cheap advertising leaflets and elite printing.

When ordering a layout from a printing house, all responsibility for the final result falls on the professionals. They know how to conduct and control the entire process from creating a layout to the final delivery of finished printed products to the client. Modern equipment and high professionalism in working with special programs allow us to fulfill almost any order in the shortest possible time.

At the SlovoDelo printing house you can order the production of advertising leaflets either according to your own layouts or use the help of our design department. Professional designers will take into account all your wishes and, based on their experience, will create for you a truly functional flyer design. In addition to producing advertising leaflets, the SlovoDelo printing house is ready to produce for you postcards, certificates, announcements, booklets, business cards, envelopes, flyers, calendars, posters, mugs, banners and a host of other marketing assistants.

5 rules for creating effective flyers that won’t be thrown into the trash

1. Design your design correctly with font and pictures. Particular attention in the design of advertising leaflets should be paid to the reason for which they are created, i.e. conveying the meaning. Therefore, your advertising message and its essence should be readable even with a quick glance at the flyer. Please note that when first viewed, advertising materials are not read from top to bottom, but from larger to smaller elements. With relative equality, diagonally from the upper left corner to the lower right. Keep this rule in mind and capture attention with the essence of the sentence, highlighting it in the largest font in a color that contrasts with the background.

At the first meeting with your advertising leaflet, the recipient should immediately determine whether it is for him or not. Therefore, forget about pride and highlight not the company logo, but the essence: clothes, food delivery, apartment, etc. Then, even at a distance, a person for whom your offer is relevant will at least take the leaflet to find out the details.

2. Draw attention to individual elements. After the basic definition, we lead the potential client further along the leaflet. The next thing a person who receives an advertising leaflet should see is a “tasty” offer, the so-called “hooks”. These may be special conditions, for example, discounts, interest rates on banking products, clothing sizes, etc.

The font for this step is smaller than in the previous paragraph, but noticeably larger than the main text. This point is mandatory, otherwise an advertising leaflet, even with a beautiful design and relevant essence, simply will not interest a potential client and will easily get lost among other pieces of paper.

3. The advertising text of the leaflet should be simple and sound affirmative. Always remember that not all potential clients like to read. The world is accelerating, people are becoming more and more lazy and do not want to spend time and effort analyzing what is written in advertising. Write the text of the advertising leaflet simply and clearly: in short sentences (optimally up to six words) without complex long words.

Try to avoid the word “NOT” in advertising offers and slogans. Of course, many are aware that the subconscious does not perceive negative particles. At the same time, few people understand that such a trifle can change the effect of an advertising campaign tenfold. Moreover, psychologically, the particle “not” provokes doubts, and, in certain formulations, a desire to argue. We all think straightforwardly, skipping the “not”, since there is no such image, so we imagine the opposite image.

Judge for yourself:

• “Our computer doesn’t glitch” - I’m tempted to add “it turns off immediately”;
• “Don’t forget to come see us” - a pertinent question arises: “what else?”;
• “There won’t be any problems with us” - “why did you start talking about this?”;
• Think about the phrase “Don't eat sweets.”

The list can be extended, but the main thing is to catch this idea. If you wish, you can rephrase almost any phrase into a positive sentence, you just need to think a little.

4. There should not be a lot of text. Of course, the simplest thing is to make the font smaller to accommodate all the information you want to indicate. Spare your readers and your money. Few will strain their eyes and waste time reading something advertising, especially while running, in transport or with poor eyesight.

It’s better to write the most important things in large, easy-to-read font. The text of an advertising flyer is not the best place for creative experiments and twisted fonts. By the way, less details means more intrigue and interest in your proposal.

5. The flyer must have its own value. Ideally, an advertising leaflet should not only convey an advertising message once, but also have a reason to save it. There are several options for increasing value. A leaflet can guarantee the bearer a discount, a gift, or be a ticket to an event.

If a flyer informs about some deferred event or provides a bonus for a certain period, then its value can be enhanced by various benefits. Such tricks are often used in business cards, but they are also quite acceptable in advertising leaflets. This could be: a metro map, a list of useful telephone numbers and addresses, a table of correspondence between different sizes, a table of food additives, etc. Such useful things will allow you to remind your clients about yourself and your offer more often, even without direct contact with them. Just don’t forget to duplicate your offer and contacts on the side with the bonus, otherwise it will just be a useful little thing on the refrigerator from an unknown well-wisher.

If you want to make an advertising campaign effective, then first of all analyze your target audience. When preparing to create your flyers, look at them from your client's point of view and honestly answer the question: “Would you come in or call?” Honest brainstorming will allow you to come up with a truly interesting proposal.

The above rules will help you avoid many mistakes and make the distribution of advertising leaflets a truly effective move.

5 more tips to make sure you get the right advertising leaflet

1. Vivid headline. The essence of your advertising offer should be immediately apparent. It is desirable that from a distance of three meters one can read the main idea of ​​the leaflet without much effort. This is not so difficult to achieve: a large sans-serif font, no more than six words, a color contrasting with the background. It is also acceptable for the main text to be a different color from the title.

2. In addition to conveying the meaning through text, it would be useful to fix it in the client’s memory the essence of the sentence in a visual way. The picture should be large and clear and not blend into the background of the advertising leaflet. It is optimal if the picture clearly depicts the offer. Happy American families, of course, work well, but not here. If you sell teapots, then place a bright photo of a stylish teapot. The effect will be much better.

3. What to do next placement of the main text. When positioned vertically - immediately below the picture, in the lower third of the advertising leaflet. In the case of a horizontal layout, the right side of the flyer is closer to the bottom. The main text of the advertising leaflet should be informative, just do not include Tolstoy, limit yourself to three or four lines. It would be a good idea to highlight the main points - clues, for example, the words “guarantee”, “free”, etc. in capital letters or in bold type.

4. After completing the basics, add equally important information - Your contacts. Don’t laugh, it’s a common mistake to get carried away with creativity and design and not show the client what to do next. It makes no sense to indicate details and all addresses with an index. But there must be a phone number and at least one address. If you are located in a shopping center, then a small sign will also be useful, for example: “second floor, from the stairs to the right.”

5. Check. This is a really important stage. Take a close look at your flyer. Step back and check to see if the colors are merging, if the text is visible, if it attracts attention. And check all the text again for errors. It’s also worth checking phone numbers and Internet addresses. It’s better to spend 10 minutes checking it than to discover, after printing and distributing flyers, that the phone number, for example, is missing a digit.

Advertising leaflets: samples and examples of the SlovoDelo printing house

Advertising leaflets, the price of which does not bite at all

Format/circulation
A3 (297×420), 4+4
A3 (297×420), 4+0
A4 (210×297), 4+4
A4 (210×297), 4+0
A5 (148×210), 4+4
A5 (148×210), 4+0
A6 (105х×48), 4+4
A6 (105×148), 4+0

* Prices for offset printing of leaflets are indicated in rubles per circulation. For the exact cost, please contact our managers by calling +7 495 207-75-77‎.

9 signs that your flyers are WRONG

Sign No. 1. The text of the advertising leaflet begins with the phrase “if you want.” In this case, the potential client automatically begins to think: “what if we don’t want it.” Simply put, with such a headline you sow doubt, and it is always easier for a person to postpone a decision than to make it.

Sign No. 2. The ability to put pressure on a client’s “pain” in order to sell is a very subtle skill. If you do not master it at least at an acceptable level, then you should not experiment. There is a high probability that with your advertising you are more likely to provoke aggression in the client than to provoke a desire to buy from you. By the way, both unnecessary jabs at the client’s shortcomings and overly positive questions work equally poorly in the text of an advertising leaflet. The latter create tension from the expectation of something bad. Take a look for yourself: “Are you doing a good job? High salary? Great family?". Don't look for a catch, it's just the specifics of the mentality.

Sign No. 3. You make deliberately false promises or “pouring water.” There is no panacea, and everyone knows this. Of course, you want to believe in a miracle, but the advertising leaflet should attract the buyer, and not make him smile.

Sign No. 4. Emphasis on your “brand”, for example, in the format: “Rogalik Company presents...”. If you are not a representative of a large business whose brand is truly famous, then you should not console yourself with the thought of the brand’s effect. Distribution of advertising leaflets is a method of quick direct response, which means it must carry a specific offer for the fastest response from the buyer. Don’t waste the length of your headline on just another ego boost.

Sign No. 5. Variety of fonts. Don't get too creative when creating your flyer. This is especially true for fonts. No matter how simple the font may seem to you, it has a much higher chance of being read than the text of an advertising leaflet written in a decorative font with a lot of curls.

Sign No. 6. Everything is important. Of course, you need to highlight thoughts or individual words in capital letters or in bold, but DO NOT SCREAM the entire text. Firstly, it overloads the eyes, and secondly, all the secretions immediately become useless: if everything is important, then nothing is important. In the text of the advertising leaflet, highlight only really important points.

Sign No. 7. Technical overload. Entrepreneurs often become so immersed in their professional field that they forget about their customers. Understand that the benefits of your offer should be clear not only to you and your employees, but also to customers. Yes, consumers are now more informed and know a lot, but the phrase in the advertising leaflet “storage capacity for 10,000 favorite photos” sells better than the number of megabytes. Show the benefits in simple and understandable language - buyers don’t like to feel like half-educated people. It’s easier to refuse a purchase than to study the terms.

Sign No. 8. A sheet of text and a love of turns. Along with excesses of design and highlighting, boring long text is no less harmful. The essence of the text of the advertising leaflet is completely lost. Try to avoid long sentences with complex phrases. And remember about punctuation marks, indentations and the possibility of dividing into paragraphs if you want your flyers to be read and not just thrown in the trash.

Sign No. 9. Evidence and teaching. Equally ridiculous in advertising materials are obvious phrases from the series “You, of course, know” or “Everyone knows”, as well as attempts at intrusive learning, for example, “You don’t even suspect that...”, “In fact, you need...” And so on. You need to write simply and clearly, but without making the reader look like a fool. Remember that the purpose of a flyer is to generate interest in the proposal, not to make you look like a philosopher.

Distributing flyers: 4 important nuances to consider

1. Audience to be covered when distributing leaflets.

Before distributing flyers, you need to decide on the method of delivering them to the client. And here it all depends on who your target audience is. In certain cases, distributing advertising leaflets near shopping centers or subways will be effective. This option is good when you yourself are close to the place of distribution, so that the person who received the leaflet can quickly come to you, and not postpone their visit indefinitely. Placing advertising leaflets under the windshield wipers of parked cars is suitable for those whose clients are car owners. If you are interested in residents of certain areas or houses, then placing flyers in boxes can have a good effect. There is also the option of inserting leaflets into magazines and newspapers, which, by the way, will be cheaper than advertising in the print media themselves.

There are a lot of options, they are limited mainly by your imagination.

2. What is leaflet distribution used for?

Distributing flyers is a rare marketing tool with quick results. This method allows you to quickly, usually within two to seven days, massively attract new potential customers to the point of sale.

In addition to the rapid influx of new customers, advertising leaflets can also have a delayed effect. If there is an additional bonus (discount, gift with purchase, metro map, size chart, etc.), the person who receives the leaflet is more likely to keep it, which means that at the moment when your product or service is needed, your company and offer will catch the eye of the client before all competitors.

Advertising leaflets can act not only as an independent marketing channel. They also do an excellent job as an additional promotion tool, enhancing the effect of any promotions and promotional events.

The distribution of leaflets in high-traffic areas can be enhanced by the good work of promoters. Add branded slogans or slogans to them, arm them with a short cheat sheet with answers to possible questions, and you will receive a manifold increase in efficiency from the distribution of advertising leaflets.

3. Returns from handing out leaflets. Unfortunately, it is extremely difficult to predict the effectiveness of the distribution of advertising leaflets. According to statistics, the effectiveness of this tool ranges from 0.5 to 10%. The range is quite large, and besides, the accuracy and purity of these figures cannot be verified. Still, there are a lot of factors that influence efficiency, so it’s stupid to make any predictions on this matter. The only thing we can say with certainty is that the distribution of advertising leaflets is effective only with a large circulation - at least 1000 pieces.

4. How to increase the effectiveness of leaflet distribution:

Firstly, at the first glance at your advertising leaflet, the person who receives it should immediately understand whether this is an offer for him or not. Those who are not relevant will most likely refuse, but the target audience will probably get hooked.

Secondly, It is important to take a responsible approach to choosing places to distribute advertising leaflets. Ideally, this should be a combination of high traffic and target audience. Simply put, leaflet distribution should be done in places where there are most of those who are likely to be your clients.

Third, In addition to the location, the timing of distribution of leaflets plays an important role. For example, on Monday morning at the metro, people are rushing to work and are not very receptive to information.

Fourthly, spend time and effort training promoters. Tell in advance who should be given leaflets so as not to “shoot flies with a cannon”, prepare branded slogans and phrases. It also helps to have a cheat sheet on the main questions that potential clients might ask. And, of course, take care of monitoring the work of the promoters, so as not to wait at the window for the effect of a bunch of advertising leaflets simply thrown into the nearest trash can.

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Flyers are an inexpensive and fairly effective form of advertising. As a rule, in addition to informing, they play the role of invitations. The only drawback that can be noted is that most flyers are thrown away almost immediately after receiving. There may be several reasons: the promoter is not working well, the location for distribution was chosen incorrectly, or the news story is uninteresting. But most often it is a boring design.

This is what ordinary flyers look like. I immediately want to throw them away.

Making a good flyer is not that easy. Only at first glance it seems: “Ugh, some kind of leaflet.” In fact, there are hundreds of nuances that a designer needs to take into account in order to get a good result: this is the format, the type (promotion, information, invitation), and the target audience of the flyer. Even the time of year matters! A deep understanding of the subtleties can only be acquired through experience. We will list the basic rules that apply to all types of flyers. Although this is a general guide, it will help you find the right path and make a working design.

1. Target audience

Before you start working on your design, be sure to identify your target audience. The style and presentation of the advertising message will depend on this.

2. Cool picture

The flyer needs to attract attention, so you need to choose a cool photo or illustration. Considering that this is still a cheap form of advertising, various printing delights (cutting, UV varnish, etc.) will not be available to you. So try to make a design that is effective on its own.

3. Catchy title

This point, like the next one, applies more to the copywriter, but this knowledge will not hurt the designer either. Formulate the main message and make it the headline of the flyer. A vague title will kill all interest in the leaflet and speed it up in the trash.

4. What? Where? When?

This simple formula determines the content of the text in the flyer. A short and tasty answer to these three questions is enough. The rest of the information will be unnecessary and will only make the leaflet heavier. It is better to indicate a contact phone number or website/group where you can get comprehensive information on the topic.

5. Discount, gift, bonus

Since a flyer often acts as an invitation card, try to indicate the benefit it provides to its owner. It should be something that will make you put the flyer in your pocket and then come to the event. For example, free entry or a cocktail, or maybe a discount on services. Be sure to highlight this information.

6. Examples of cool flyers

This selection of creative flyers will help you find an idea and get inspired. Remember, nothing is impossible. Good luck!

5 / 5 ( 1 voice )

What is the purpose of companies when they print and distribute advertising flyers and leaflets? These actions have one purpose - to attract customers and receive benefits. You can draw a simple and logical conclusion - the flyer must sell! It doesn’t matter what – services, goods or name. What matters is how. And in this article we will try to figure out what printed products should be like in order for its purpose to be fulfilled 100%. After studying a few simple tips, you will surely understandhow to design an advertising flyer correctlyand who to give it to.

Remember what you do with the leaflets that nimble distributors put into your hands on the street? In most cases, such products are sent to the nearest trash bin without being examined. Do you want this to not happen to your flyer? Make sure that the person receiving the flyer at least sees and reads the information on it.

The right choice of design and content will help you attract the attention of potential customers. It’s unlikely that anyone will read your flyer in the first seconds, so the primary task is color and shape.How to Design a Flyerexperts know, but you can make the choice of colors and zones for placing information content to your liking. The paper is high-quality glossy and thick, arousing interest with its shine and pleasant texture. Unusual shapes and elements attract attention - be sure to make a bright accent on your products. It can be a picture or photograph, a logo or emblem, but the main rule is observed in any case - the image must be cool and catchy!

The first step to take before you start creating a flyer is to identify your target audience. The choice of all elements and details of future products, but to a greater extent, its information content, will depend on this parameter. Knowing who the information is intended for will help you understandhow to write the right text for a flyer.

When writing content, consider several important nuances:

• The title should be catchy and succinct - a bland and boring name immediately deprives your product of taste and determines its further path - to the trash can.
• The main part of the text provides answers to three questions - What? Where? When? People don't care to know how good and wonderful you are. They are interested in what you have to offer them. Tell us in a few words about your proposal, answering the main questions. Those interested will find out the rest of the information by phone or on the website (don’t forget to indicate them in the flyer). Important! Do not overlap the images on the sheet with text. Most of the thematic picture should be placed separately from the inscriptions.
• Don’t forget about the benefits - you know where there is free cheese. Interest potential clients with a profitable offer.What information should be on the flyer?in this section? This could be participation in loyalty programs, sweepstakes, discounts or bonuses.

A creative approach, unique design and the right content are already half the success. Go for it!

All information placed on your flyer should be presented in a positive manner. And there shouldn’t be a lot of it! Ideally, the content, including the title, should be placed on one part of the sheet. This way, you will tell the necessary information, concentrating the client’s attention on it.

If you doubt your knowledge abouthow to create a flyer correctly, entrust this task to professionals. But the remaining stages are completely up to you!

How, where and to whom to distribute flyers? Your main task, as we have already defined, is to force a person to read the printed product offered to him. Therefore, the target audience must be appropriate. Otherwise, the leaflet will go in the trash without ever being studied.

The second important point is to pay attention to the promoter. At this stage of work, he is the face of your company and, at a minimum, outwardly should inspire confidence and draw attention to your activities. Place advertising information containing the name of the organization or slogan on the employee’s clothing.

The person distributing promotional products must understand who your offer is aimed at. Selling women's sandals at an attractive price is unlikely to interest male students, while discounts on entry to a nightclub will not interest pensioners or young mothers.

Today, there are a huge number of templates for ready-made advertising leaflets, posters, flyers and other printed materials on the Internet. It’s easy to use them, changing the name and adding to the design is also easy. But plagiarism, even in this form, will be appreciated by few people. Be original, think about how to make your flyer so that it becomes one and only. Only then, with the phrase “Do you remember that company, they still have a yellow car on their flyers?” – ordinary people will associate only with your brand.

To summarize, we can say with confidence that when creating flyers, every detail is important - font size, shades of pictures, size of logos, information content. Be creative, don’t skimp on the quality of paper and printing, create competent and correct content - and the result will definitely lead to the desired effect!

Leaflets are an inexpensive, popular and effective form of advertising for any business. They can also be used as missing pet announcements, mailers, or event invitations. The first leaflets appeared in the 18th century. At the beginning of the 20th century, they were mainly used for military and political propaganda. Underground organizations dropped leaflets from the roofs of tall buildings located near crowded places. The wind picked up the paper sheets and carried them throughout the city blocks. The English word flayer translates as “flying.” The advent of airplanes allowed companies to distribute their advertising leaflets over vast areas. During the war, propaganda leaflets were dropped over enemy territories. Currently, they are used for advertising campaigns. An elongated version of a leaflet is called a flyer. A large number of flyers are thrown away immediately upon receipt. There can be many reasons, but most often it is an unfortunate

How to make a flyer

Creating a good flyer is not as easy as it seems. A designer needs to take into account hundreds of nuances when creating flyer templates: format, type, target audience, and others. To understand all the subtleties you need a lot of experience.

Basic Rules

How to make a flyer? At the beginning of your work, you need to determine the target audience of the flyer. The style of the advertising message depends on this. After this, you need to decide exactly how the flyer will be made. Large companies hire professional designers. You can make a flyer layout yourself using special programs or online services on your computer. Another way: draw a template by hand and reproduce it using a regular photocopier. The flyer should attract attention. Its design must match the overall style of the business. Often, simple flyers with headlines highlighted in bright colors work more effectively than designer ones.

Picture

How to make a flyer? For leaflet templates, you need to choose a bright, memorable picture or photo. It is better to highlight the picture with a frame and add an arrow that points to the image. If a person is attracted by the picture, he will definitely come up and read the text of the leaflet. You should not use more than two images for one flyer.

Heading

A catchy title also plays an important role. It should motivate the potential client to action. To do this, use verbs in the imperative mood. A vague message will kill all interest in the flyer. The heading is in large and bold font so that it is visible from a distance of 3 m. Capital letters and unique curly fonts can be used. The heading is placed in the center of the leaflet or evenly distributed across the width of the page. It must fit on one line.

Main text

How to make a flyer? The content of the leaflet should answer just three simple questions. What? Where? When? Other information is unnecessary. Every schoolchild knows how to make a leaflet in Word. Complex text will not work as intended. It is better to use short, informative sentences. Professional terms, words with double meanings, negations and the expression “If you...” should be excluded from the text. For body text, it is better to use a font that is different from the title font. You can add subheadings that reveal the meaning of the advertising message.

Structured text will make your flyer layout more attractive. Lists should consist of 5-7 items. They need to be highlighted with large dots or ticks. You should not use a large number of formats. One or two accents in the text are enough. The text should touch the client on an emotional level. It is worth addressing the client directly, using the word “you”. It is important to convey the necessary information in a matter of seconds. It is better to indicate at the bottom of the flyer the phone number and website where you can get detailed information. You can make a tear-off version of the flyer. In its lower part contact information is placed, copied several times. The flyer also contains and highlights information about the benefits it provides to its owner. This could be free entry to an event or a discount on a product or service. You can also place customer reviews and recommendations on the flyer.

Color

How to make a flyer? The next factor to consider is the color of the flyer. You should not use monochromatic, irritating or acidic colors for flyers. The dark background also does not attract the reader's attention. Black and white flyers are the least effective. You can leave blank spaces for headings and fill them with colored markers. For text, it is better to use a color that matches the color of the picture. The main thing is that it is easy to read. To do this, the text is highlighted with a black outline.

Dimensions

The size of the leaflet will depend on the capabilities of the selected equipment. A standard leaflet is a sheet of paper in A4 or A5 format. You can divide a standard sheet into several parts. Smaller flyers are used for distribution. If flyers are placed on bulletin boards, it is better to use thick paper and waterproof paint. The finished leaflet needs to be printed and hung on the wall. It should attract attention from a distance of 3 m. You can print out a small batch of leaflets, distribute it to friends and ask for their opinion about it. Thus, several variants of leaflets are tested and the best one is selected. After checking, the text of the leaflet is corrected. His grammar and spelling are checked again. Printed leaflets are posted on bulletin boards, poles, bus stops and other crowded places. However, restrictions on posting information for urban areas must be observed.

It is important who will distribute flyers and how. Promoters must be dressed in store branded T-shirts. It is worthwhile to brief the staff and explain to whom it is better to distribute flyers. Advertising leaflets can be placed under car windshield wipers or attached to a sales receipt. The most common mistakes: inconvenient leaflet size and too small font; excess information; lack of title and call to action; poor presentation; lack of contact information.

A flyer can be an inexpensive and effective way to reach people whether you're trying to find a lost kitten, advertise guitar lessons, or invite people to your Friday night concert. To make your flyer more effective, you first need people to paid attention to him. Then it is necessary that he motivated them to action. This article will help you achieve what you want!

Steps

Part 1

Select the necessary components

Decide whether you want to make your flyer by hand or on a computer. You can create a flyer on your computer using Photoshop or Microsoft Publisher. You can also make it first using a pen, pencil, marker, etc., and only then reproduce it on a photocopier in a specialized store.

If possible, make a colorful flyer. You can use color in inscriptions, pictures, or print on colored paper. The color will attract people's attention. Printing black on colored paper can also be efficient and cost-effective.

Decide on the flyer size. The size of the flyer depends on its purpose and the technical capabilities of the printer. The easiest way is to make a flyer in a specific size that fits the printer (21.59 by 27.94 cm). Your flyer can fit the size of the sheet, or you can divide it in half or even into 4 parts if you want small flyers (for example, if you need them for distribution). You can make flyers of any size, and if you have a wide-format printer, you can significantly increase their size.

Determine the possibility and location of flyer distribution. Do you plan to hang them on bulletin boards and telephone poles? Or do you want to hand out flyers at an event or in a busy part of town? If necessary, you can even send them by mail. When displaying flyers outdoors, you should use thicker paper and waterproof paint.

Part 2

Writing headlines

1. Write a title. Make it easy to understand and use large, bold font. The title should consist of just a few words placed on one line, centered. The headline can be longer, but it will be less likely to attract anyone's attention.

   Highlight LARGE in font! The title font should be larger than the rest of the text. People should be able to quickly read it from a distance of 3 meters. The title should be placed evenly across the width of the page. If it doesn’t turn out very nicely, then try placing it in the center of the sheet.

   Use capital letters and curly fonts. Look at the headlines on the front pages of newspapers; This is exactly the trick that print media have long ago adopted. Choose a font that is not too pretentious, since the main goal is still to convey information. You can apply your design talent to other parts of the flyer if it complements the content.

   Write a very simple text. You need to attract attention to the flyer and convey information in a matter of seconds. Complex text will not succeed. A more detailed description can be written in the main text of the flyer, but not in the title.

   • Don’t force people to think about the meaning of the text of the message - it should touch a person on an emotional level. Come up with a catchy and funny title.
   • What headlines grab your attention? If you count yourself among the majority of people, then “puppies and ice cream” will obviously attract your attention. And it's not because everyone loves puppies and ice cream; It's just that bright red always attracts attention. (However, obviously many people love puppies and ice cream, and the element of surprise and humor enhances the effectiveness.)

Part 3

Add appeal to your flyer

1. Add subheadings. The subtitle should contain no more than two or three lines. Because the title is short, the subtitle fleshes out the title, providing the reader with more detailed information. Read examples of newspaper subheadings or press releases.

   Add more details. While the purpose of the headline is to attract attention, the subsequent text of your flyer will convey all the necessary information to the reader. Information should include 5 points: Who, What, When, Where and Why. These are the questions that people are sure to have when reading your flyer. Put yourself in the reader's shoes. What exactly would you like to know?

   • Be clear and specific. Keep your text short but to the point.

2. Include recommendations in your flyer. Endorsements can be included in the flyer content. A good recommendation will not only provide you with a detailed description, but will also legitimize your flyer in the eyes of third parties. If the reader can relate to your point of view, they will be more likely to follow the flyer's appeal.

   Place accents. To emphasize keywords, use larger or more elaborate fonts, italics, and so on. However, do not apply everything at once, but make one or two accents. Too many different formats can look childish at best, or downright crazy.

   Give your flyer structure. Add key points to the text. Subparagraphs in the text will add structure and visual appeal to the flyer. This will make the flyer look more professional, which is very important for its overall appearance.

   Use different fonts that attract attention. The text in the flyer content does not have to be the same font as the title. Your flyer needs to stand out in some way, so a smart solution is to use something different from the rest of the crowd. Your computer should already have a wide variety of fonts installed, but if you don't find one that suits you, you should try downloading additional ones. Many sites offer free downloads of unusual and unique fonts.

   Add your contact information. Add contact information, preferably at the bottom of the flyer, so that more important information remains at the top. Add your name and all necessary contact information; Phone number and email address are the most common contact information.

   • You can also make a "tear-off" version of the contact information. Create a condensed version of the text, rotate it 90 degrees and copy it several times at the bottom of the flyer. Make a partial cut between these copies so people can tear off the contact information sheet.
   • Do not post personal information. For example, you should not include your last name or home address.

Part 4

Using images

1. Add a picture or drawing. The picture most often has the same meaning as the text itself. The human brain often perceives the picture, and only then the content of the flyer. You can take advantage of this! Give people something they will remember because visual messages are sometimes more important than text messages. An image is an effective element, whether it is a logo, a photo of a lost dog, or just a picture.

   Find the image. You don't have to create a new picture. You can use one of your personal photos or use a picture from the Internet. Some computer programs, such as Microsoft Office, offer a wide selection of pictures.

2. Use an image editing program to increase the contrast of the picture. This will help make the picture more visible from afar. If you cannot use a graphics editor, you should use the free Picasa application (http://picasa.google.com/) from Google, which will help you in this matter.

   • If possible, use one image per flyer. But if necessary, you can use two images next to each other, but no more than that, because your flyer will become overloaded with pictures and you will not be able to attract people's attention.