Football match 1 how much does it cost? TV channel "Match TV": how to set up? What is he? What channel is this

Alexander Denisov, director of the Football 1/Football 2 TV channels, told us about the UEFA tenders won, plans for the development of TV channels, approach to choosing partners and achievements over six years of work.

—Alexander, what is special about the Football 1/Football 2 TV channels?

— “Football 1”/“Football 2” are the only specialized pay TV channels in Ukraine, the broadcast of which is devoted exclusively to football topics 24 hours a day. There are no analogues on the domestic television market. We have enormous experience in covering top football events and established cooperation with FIFA, UEFA, as well as the European Broadcasting Union. The European football community trusts us, as evidenced by recent events: UEFA has concluded virtually all of its contracts (for broadcasting the European Championship, Champions League and Europa League) only with us, as it sees us as the only reliable partner in Ukraine for many years to come.

The peculiarity of TV channels is not only broadcasts of fights. We create a show around them: we prepare studios, pre- and post-match programs, show the best moments, as well as what happens before and after the game. The Ukrainian fan already understands that he will not get all the pleasure from watching football on terrestrial TV, since most often it only shows matches from the starting whistle to the final whistle.

— What content do the Football 1/Football 2 TV channels show?

— We offer viewers the “cream” of world and European football. “Football 1”/“Football 2” are the official broadcasters of the Champions League and UEFA Europa League, and for the 2015–2018 seasons we became the exclusive broadcasters of these tournaments in Ukraine. At the beginning of September, we started with the qualifying stage of EURO 2016, the highlight of which was the matches of the Ukrainian national team. In the summer of 2014, we were the official broadcasters of the Brazilian World Cup. Particularly popular among TV viewers are the matches of the Ukrainian Premier League (we show home matches of nine Ukrainian clubs), as well as confrontations in the best championships - England, Spain, Italy. Our main pride is our own production: programs link together all of the above tournaments on air.

— How can a viewer connect to the “Football 1”/ “Football 2” channels?

— Over six years on the market, we have learned to carefully select partners, because we value our viewers and want them to receive a quality product. On satellite, the Football 1/Football 2 TV channels can only be found on the Xtra TV platform from October 1, 2014. They are also available in packages from cable and IPTV operators in SD and HD quality throughout Ukraine. At the same time, we are always open to negotiations and ready to expand our list of partners.

— What is being done regarding new content delivery channels? Are there any options for solving the issue of TV viewers leaving for the Internet?

— The whole world is going online. Accordingly, if previously the only available way to watch paid channels was a satellite dish and cable, now IPTV and OTT technologies open up an alternative option. A whole large market is being formed thanks to new technologies and the penetration of Internet connections. We have a separate project in the Media Group Ukraine holding. The Digital Screens company, part of the group, provides its subscribers with the OLL.TV digital interactive television service. I should note that users of the OLL.TV service have many advantages and additional options that a cable TV viewer does not and cannot have. For example, OLL.TV makes it possible to simultaneously broadcast several live matches, and the viewer, using the timeshift function, has the opportunity to pause the broadcast, which is an extremely important function when viewing LIVE content. Accordingly, we are actively integrating our OLL.TV content, while simultaneously collaborating with other IPTV operators to satisfy the Internet audience of football fans.

—What problems of TV channel development are you facing now?

— Today, one of the pressing issues is the preservation and expansion of our subscriber base. This is due, among other things, to the latest geopolitical processes and military actions in our country. However, we do not stop and develop. Considering how much football is loved in Ukraine, I am sure that we still have room to grow.

— How do exchange rate fluctuations affect the profitability of your business?

— The impact is directly proportional, since we purchase content and licenses in foreign currency, and at the same time, the cost of content increases annually. Investments in the channel and production are also increasing annually - for the benefit of the viewer.

— Please tell us more about the tariff policy of TV channels.

— Every year, channels renew contracts with providers, but at the same time, we have not historically changed the price in dollars for distributors (and subscribers), and other terms of transactions have not changed significantly and are the same for all counterparties.

This is not the first year that we have denominated our prices in foreign currency equivalent. This year, seeing the situation, we did not increase these rates, but given that prices for content are in foreign currency, we must seek a compromise regarding the linking of retransmission fees to the exchange rate. If we have a price increase, it is not because we want to get extra margin, but because we are in a certain market and are dependent on currency exchange rate fluctuations. We, like our partners, are interested in ensuring that expensive and spectacular football content reaches its consumers at a reasonable price. In order to offer our viewers a unique product of the highest quality, we purchase expensive content from UEFA and FIFA, for which the best channels in all countries of the world compete on the market. In turn, we must be able to continue to buy this product and show it to the fan at the highest level. This product determines the competitiveness of our partners as well (they also have certain expectations), so sharing risks is a normal practice that allows us to create a certain balance.

Unfortunately, sometimes the commercial interests of our company cause unclear statements from a number of providers who speculate on the market situation, accusing us of inadequate pricing, coercion, etc. We work in a free market, offering all operators equal conditions for cooperation with us, and, in normal business practice, the parties either agree or not, and there can be no question of any coercion or cooperation contrary to commercial interests: the operator has the right to make his own decision on partnership with us. Now everything in the channel-provider-viewer chain is in difficult conditions, and forced economic cataclysms can only be minimized through the efforts of all participants. After all, we will all continue to work together – both during the crisis and when it ends.

— How difficult is it to get viewers interested in watching football in these difficult times?

— Football is a spectacle and a holiday, it is always interesting, this shows that even against the backdrop of difficulties, the viewer believes in the future. The only thing is that now, against the backdrop of all the events in the country, fans have begun to watch football situationally, and pay more attention to political talk shows and news, since the situation in the country is changing daily. For our part, we are doing everything to ensure that football is on air and delights the viewer, so in 2015 we will have even more top content.

— In 2015, we abandoned direct advertising and retained only premium, specialized sponsorship packages. The essence of our business model is that we work on a subscription fee basis and, by purchasing a package, the viewer pays a fair price for watching high-quality spectacular football content. Now income from sponsorship plays its role, but building the required distribution format remains strategically important for us. This is what will allow channels to earn money and invest it in content, invest in technical capacities, production, improving the quality of broadcasts, and so on.

— Can you give me a successful example of a paid television model?

— For example, the channels Sky Sports, ESPN, FOX have a stable income due to distribution. But we are a little different from them. Thanks to the B2C principle, they have access to their end consumer. We have a B2B model - we give channels to operators, who then sell them to consumers, so we carefully select partners.

— What have the channels managed to achieve in six years of work?

— We have learned to make a real, high-quality product that is in demand by viewers, and even in a situation with a huge amount of free pirated content, they are willing to pay a fair price, which is the best confirmation of the correctness of the chosen strategy.

Now, six years after the channels were founded, our broadcast looks absolutely seamless and seamless in terms of content and in-house production. And there are still many plans and achievements ahead.

PROMOTION PARTICIPANTS:

• Subscribers who have connected one of the TV channel packages included in the “All Football” TV Channel Package can take part in the Promotion, while the non-promotional “Match! Football” package or the “Our Football” non-promotional package when connecting to the “All Football” TV Channel Package automatically turns off.
• Subscribers participating in the Promotion can disable the “All Football” TV channel package connected as part of the Promotion on any day before the end of the Promotion by all available means.
• A subscriber who has not disconnected the “All Football” TV channel package connected under the terms of the Promotion before August 31, 2018, continues to use the “Match! Football” and “Our Football” TV channel packages and pays for them at Basic tariffs until he disconnects them at own initiative.
• Any individuals who have reconnected to the Service and current subscribers to the Service who did not have a subscription to both “Match! Football" and "Our Football" after 03/01/2017 and do not have a current subscription to the package "YOUR MAXIMUM", which at the time of submitting applications do not have debt for communication services under the relevant agreement on the provision of communication services concluded with the Company, and for equipment, previously transferred by the Company to the Subscriber for temporary possession and/or use or sold on an installment plan within the framework of the “Interactive Television” / “Digital Television” service and the “Home Internet” service (data communication service and/or telematic communication service).

SPECIAL CONDITIONS:

• After the end of the Promotional period, the Subscriber switches to the basic tariffs of the “Our Football” and “Match! Football” TV channel packages.
• Connection to the “All Football” TV Channel Package under the terms of the Promotion is possible if technically possible. The promotional offer for the “All Football” TV Channel Package is additionally connected to one of the main TV channel packages, including archived ones (namely: YOUR STARTER, YOUR OPTIMAL, YOUR ADVANCED, YOUR PREMIER, Popular (Archive 2015), Cinema (Archive 2015), Educational ( Archive 2015), Musical (Archive 2015), Children's (Archive 2015), Sports (Archive 2015), Light, Minimal, and Maximum (Archive 2015)).

Composition and cost of the “All Football” TV Channel Package

• During the period of accepting applications for participation in the Promotion, the Subscriber can take part in the Promotion no more than once for the “Interactive Television” service, no more than once for the “Digital Television” service.
• If the Subscriber disconnected the “All Football” TV Channel Package on his own initiative during the Promotional Period or at its end, then reconnecting this TV channel package is possible only on general terms in accordance with the Basic Tariffs for the “Match! Football" and "Our Football" at the will of the Subscriber, when submitting an application in any available way.
• If the Subscriber, who has subscribed to the “All Football” TV channel package under the terms of the Promotion, connects to the “YOUR MAXIMUM” TV channel package or the “Match! Football” TV channel package, or the “Our Football” TV channel package before 08/31/2018, the Subscriber’s participation in the Promotion is terminated automatically.

Rostelecom announced great news for all fans of sports and football in particular a year ago. Today, in addition to standard television packages that interactive TV subscribers have the opportunity to connect to their set-top box, the operator also provides the “Match! Premier" (formerly "Our Football").

Advantages of the “Match! Premier"

Of course, the main advantage of this offer is quite obvious - broadcasts of football matches of the Russian Championship and analytical programs about football in Russia around the clock and on any day of the week. However, in addition to the obvious advantage, subscribers also receive bonuses such as high quality broadcasts, because the content on this TV channel is played in HD format, access to viewing original television programs about the Russian football championship, reviews of the best matches, etc.
As part of the connected package, subscribers of the “Our Football” channel were previously provided with access to 3 television channels broadcast in HD quality:

• Match Football 1 HD;
• Match Football 2 HD;
• Match Football 3 HD;

In connection with the opening (renaming) of the channel to “Match! Premier" access to three additional channels upon connection was canceled. Now only one channel is connected.

By activating this package, Rostelecom subscribers can be sure that now not a single Premier League (Russian Football Championship) game of interest to them, not a single review and not a single football news will be missed from their sight.

Connecting the channel “Match! Premier" ("Our Football")

Subscription fee for viewing the channel “Match! Premier" is 219 ₽ per month;

Connecting to a package service can be done in several ways:

• Contacting the Rostelecom office and submitting a corresponding application in writing about your desire to activate the use of the above-mentioned package of TV channels for your subscriber account;
• Connecting the package in the menu of the Rostelecom interactive set-top box.

The most comfortable connection option, naturally, is to use the interface of an interactive television set-top box, which is done as follows:

Go to the console menu.

Go to the “Service Management” section.

Find the “Our Football” TV package in the list of available channel packages and click on it.

Read more about the terms and conditions of the package and its cost.

Click on the “Connect” button.

Confirm your intentions by clicking on the appropriate button.

It is important to note that if you send a request to connect the package in the first way, which involves contacting the company’s sales office, this does not guarantee successful connection of the service, since in some localities it may not be technically possible to use the channels within the “Our Football” package.
PS. Connecting the channel “Match! Premier" is also available to subscribers of the following networks (the list is being updated):

• NTV-Plus;
• Tricolor-TV;
• Orion Express;
• On-Lime (this is the same Rostelecom in Moscow and the region);
• Megaphone;
• Beeline;
• Akado Telecom;
• UfaNet;

How to disable “Match! Premier" on Rostelecom

If you are already a user of the additional package of Our Football TV channels, and regularly pay a monthly subscription fee for its use, but want to stop doing this, you need to think about disabling this service. Fortunately, this is quite easy to do. You just need to complete the following list of actions:

Go to the menu of the Rostelecom interactive television set-top box.

Go to the "Service Management" directory.

In the list of connected TV packages, select “Our Football” and open its terms.

Click on the "Disable" button.

Confirm the action.

In addition, if you are not very familiar with the set-top box interface, you can disable this package directly at the company’s office in your city.

PROMOTION PARTICIPANTS:

• Subscribers who have connected one of the TV channel packages included in the “All Football” TV Channel Package can take part in the Promotion, while the non-promotional “Match! Football” package or the “Our Football” non-promotional package when connecting to the “All Football” TV Channel Package automatically turns off.
• Subscribers participating in the Promotion can disable the “All Football” TV channel package connected as part of the Promotion on any day before the end of the Promotion by all available means.
• A subscriber who has not disconnected the “All Football” TV channel package connected under the terms of the Promotion before August 31, 2018, continues to use the “Match! Football” and “Our Football” TV channel packages and pays for them at Basic tariffs until he disconnects them at own initiative.
• Any individuals who have reconnected to the Service and current subscribers to the Service who did not have a subscription to both “Match! Football" and "Our Football" after 03/01/2017 and do not have a current subscription to the package "YOUR MAXIMUM", which at the time of submitting applications do not have debt for communication services under the relevant agreement on the provision of communication services concluded with the Company, and for equipment, previously transferred by the Company to the Subscriber for temporary possession and/or use or sold on an installment plan within the framework of the “Interactive Television” / “Digital Television” service and the “Home Internet” service (data communication service and/or telematic communication service).

SPECIAL CONDITIONS:

• After the end of the Promotional period, the Subscriber switches to the basic tariffs of the “Our Football” and “Match! Football” TV channel packages.
• Connection to the “All Football” TV Channel Package under the terms of the Promotion is possible if technically possible. The promotional offer for the “All Football” TV Channel Package is additionally connected to one of the main TV channel packages, including archived ones (namely: YOUR STARTER, YOUR OPTIMAL, YOUR ADVANCED, YOUR PREMIER, Popular (Archive 2015), Cinema (Archive 2015), Educational ( Archive 2015), Musical (Archive 2015), Children's (Archive 2015), Sports (Archive 2015), Light, Minimal, and Maximum (Archive 2015)).

Composition and cost of the “All Football” TV Channel Package

• During the period of accepting applications for participation in the Promotion, the Subscriber can take part in the Promotion no more than once for the “Interactive Television” service, no more than once for the “Digital Television” service.
• If the Subscriber disconnected the “All Football” TV Channel Package on his own initiative during the Promotional Period or at its end, then reconnecting this TV channel package is possible only on general terms in accordance with the Basic Tariffs for the “Match! Football" and "Our Football" at the will of the Subscriber, when submitting an application in any available way.
• If the Subscriber, who has subscribed to the “All Football” TV channel package under the terms of the Promotion, connects to the “YOUR MAXIMUM” TV channel package or the “Match! Football” TV channel package, or the “Our Football” TV channel package before 08/31/2018, the Subscriber’s participation in the Promotion is terminated automatically.

Sit comfortably in front of the TV screen. Important events in world football await you: the Champions League and Europa League, championships in England, Spain, Italy, France and Germany.

When connecting to the additional TV package “MATCH! FOOTBALL" until September 5 and get 30 days of viewing for just 1 rub./month!

Package “MATCH! FOOTBALL” are three TV channels broadcasting club tournaments, world and national championships, reviews, news, interviews - EVERYTHING about football in HD and SD quality.

Descriptions of TV channels in the package:

Match! Football 1– watch broadcasts of Champions League and Europa League games on the TV channel. The channel specializes in covering mainly matches of the English Premier League. Broadcasting is carried out in SD and HD formats.

Match! Football 2– watch broadcasts of Champions League and Europa League games on the TV channel. The channel specializes in covering mainly La Liga (the Spanish football championship). Broadcasting is carried out in SD and HD formats.

Match! Football 3– watch broadcasts of Champions League and Europa League games on the TV channel. The channel broadcasts live football matches of Serie A (Italian Championship), Bundesliga (German Championship) and Ligue 1 (French Championship). Broadcasting is carried out in SD and HD formats.

Subscription terms:

Connection to the TV package under the promotion is available from August 7 to September 5, 2018 inclusive. Preferential tariff 1 rub./month. valid for 30 days. The 30-day countdown starts from the first day of subscription. When subscribing multiple times to the special tariff “ACTION. Match! Football" during the promotion period (from August 7 to September 5, 2018 inclusive), the viewing period at the special rate is calculated as the sum of all days of using the package, but not more than 30 days. From the 31st day, payment for the package is made in accordance with the current tariff - 380 rubles / month.

You can take part in the promotion and activate the package under special conditions in any of the following ways:

In the TV set-top box interface

• for subscribers with SML, Motorola equipment:

Service management → IPTV packages → PROMOTION. Match! Football ;

• for subscribers with Huawei equipment,ZTE:

Settings → TV channels → Package subscription → PROMOTION. Match! Football.

The offer is available to subscribers who have not subscribed to the TV package “Match! Football" as of the start date of the promotion - August 7, 2018. The terms of service for subscribers subscribed to the specified package before August 7, 2018 do not change.
All prices include VAT.