The social network Odnoklassniki introduces moderation of videos posted by users. How to pass moderation in Yandex.Direct The image does not pass moderation
Passing moderation in Yandex.Direct is an issue that never loses its relevance. Probably everyone who has ever loaded campaigns has encountered the fact that some ads do not pass verification. The reasons vary, from simple grammatical errors to prohibited topics. Let's figure out what the problem might be and how to pass or bypass moderation in Yandex.Direct.
How moderation works
Verification of your ads is carried out in two stages:
- first – automatic. Here the robot checks for the absence of standard errors, prohibited topics, etc. It cuts off most of the low-quality ads;
- the second is manual. Here control is performed by a person (moderator). He checks whether the ad exactly meets all the requirements and allows it to proceed further.
Most often, in permitted topics, refusal occurs due to grammatical errors or due to non-compliance with the Yandex.Direct rules (for example, superlatives are used, quick links lead to the same page, for YAN - an unclear image or contrary to the rules, etc. .). Most often, such reasons are easily eliminated. It is enough to simply remove the shortcomings, and when re-moderating the ads, Direct will skip them.
Another thing is prohibited topics. Here, in 90% of cases, you will not be allowed in and your domain may even be banned. You will be forced to create a new, new advertising campaign and look for illegal ways to get around it.
How long does the check take?
It is difficult to say exactly how long moderation will take in Yandex.Direct. Yandex itself says that verification takes 2 hours after sending, but in reality this is not always the case. It all depends on a number of factors:
- number of advertisements (there can be hundreds, thousands or more);
- moderators' workload;
- account type (legal or individual).
In general, up to a thousand keys are checked within a few hours. If the moderators are overwhelmed, then this process can last all day.
How to get verified
Let's talk about how to pass the test in permitted topics with a minimum of effort.
First of all, it is worth noting that less picky moderators work at night. Therefore, to be more likely to pass moderation in Direct, send your ads at night.
After the first refusal (sometimes there are overly crazy reasons), make minimal changes to the text (for example, correct a mistake, remove a period or other character, etc.), then send again and wait for a response. The procedure can be repeated several times, perhaps it will work some time.
If it doesn't help, try calling support. It is a call that solves 90% of problems. Not an email, but a call. A phone support person will tell you what the problem is, help you fix it, and approve your ad. If the errors are not critical, then this method will definitely work.
But it also happens that Yandex employees flatly refuse to accept your ads. And even without giving reasons. In case of significant violations, you may be added to the emergency situation and your domain may be blocked. In this case, only creating a new account, campaign and domain will help.
How to bypass verification
If the above steps don't help, but you still really want to launch a campaign, you can use other methods. The main thing is to make sure that the end justifies the means.
Delete and re-create an account
Dump the entire campaign into Excel and delete it. Delete the “ID phrases” and “Ad ID” columns, as well as the campaign number. Now upload again and submit for moderation. You can do this several times, preferably at night. Perhaps this method will help. The main thing is not to run into a ban.
Set up 301 redirect
This method is more likely to lead to a ban. But it is often used by advertisers, since sometimes you can manage to attract a lot of traffic.
The bottom line is this:
- a new domain is created and good hosting is purchased. Naturally, the old campaign is deleted so that no trace remains of it;
- We are looking for a website that is successfully advertised in Yandex with the same topic as yours;
- Next, a file index.php is created with the following content:
header('Location:http://site.ru',TRUE,301);
?> , where site.ru is the full URL of the found site;
- the created file is uploaded to your website hosting;
- a new campaign is created and sent for verification.
In most cases, Yandex.Direct moderation passes “white” goods and services without question. Even if advertisements are rejected, most often it is enough to simply eliminate minor issues and send the advertisements for re-consideration. However, there are exceptions in which even legal goods are stubbornly not allowed through, and arbitrage traders somehow manage to push through “gray” or prohibited offers and get a very good profit from them.
The age-old question is how to pass moderation in Yandex.Direct if you are not allowed through? Let's look at the reasons why ads are rejected and workarounds for “white” and not so relevant topics.
Algorithm for passing moderation in Yandex
Advertisements are moderated in 2 stages: automatic (using a robot) and manual. The robot is needed to remove most of the work from the moderators. It checks whether a prohibited topic is being advertised, whether the ad is created according to the rules of the language, and so on. Then, if it meets all the requirements, it goes to a Yandex employee for review. He decides whether the campaign is really worth allowing for promotion.
First, try making minimal changes: replacing the exclamation mark with a period, for example. Then resend the ad. Note that moderation is less picky at night, so try going through it, say, at midnight.
If all else fails, call Yandex support (don’t write, because responses to letters come with a long delay) and ask what’s wrong. Often moderators advise what to fix or simply approve ads.
If they flatly refuse to skip the ad even after reapplying and calling, then you won’t be able to save the campaign, account, or even the domain. You are already blacklisted, so create a new account and domain, change the ad texts and think about what could have caused the refusal.
How long does it take for ads to be verified?
Yandex's help states that moderation takes place within 2 hours, but in reality the process may take longer. It all depends on:
- the number of ads in the campaign (if there are more than a hundred, then the verification takes longer);
- the person to whom the account is registered - an agency or an individual (in the first case, moderation is faster);
- Total workload of moderators.
Cases of rejected campaigns and ways to solve the problem
Superlatives in ad copy
Yandex prohibits the use of words like “the best”, “the highest quality”, “the most profitable”, etc. in contextual advertising. Superlatives cannot be used, since such statements are often untrue. However, if you can prove what is written in the ad, then when communicating with the manager, you can get the campaign approved. Here are sentences with superlative and comparative adjectives that have a chance:
- one of the best products in its category;
- the cost of the goods is lower than that of most online stores;
- We supply products from the best manufacturers;
- lowest cost in Moscow;
- We strive for the best quality of service in the region.
Options 2 and 4 can be easily proven by providing a screenshot of products with prices from Yandex.Market. Number 3 has less chances, but, again, it all depends on your talent for persuading the moderators. 1 and 5 look plausible.
Not using superlatives and comparatives at all means missing out on the opportunity to increase CTR and reduce cost per click. This is because you are giving up advantages in advertising that really elevate you above your competitors. Try these tricks. If several ads are rejected, it’s okay: your account and domain will not be banned for this, and you always have a chance to negotiate with Yandex employees.
Ads are rejected due to quick links
If quick links lead to the same page with the same link, then the ad may not be missed. This often happens with those who use them to highlight the benefits of a product or to formulate a USP as an additional opportunity to insert a little more prominent text. There are several ways for moderators to skip quick links:
1 Use different UTM tags. They must distinguish the URL from the main link, which is in the header.
2 Edit the landing page code so that there are anchors in different parts of it. In HTML code this is implemented as follows:
Section2
3 If you do not use anchors and UTM tags, then try to write the following link options: site.ru/?1, site.ru/?2, site.ru/?3 and so on.
Perhaps a picky moderator will notice the catch, but this does not happen often, so in order to increase CTR and conversions, you should try this method.
The image is not moderated
Pictures may be rejected for various reasons. All basic requirements are specified. Briefly about the reasons for the deviation:
- Text, logo, and watermarks together occupy more than 20% of the image.
- Fuzzy picture.
- The theme of the image does not correspond to what is said in the ad and on the landing page.
- The photo contains buttons that do not meet user expectations. So, when clicking on a picture with a “buy” button, the user should be taken to the ordering page.
- The photo contains contacts of the organization (the restriction applies to mobile advertisements).
- The image relates to topics prohibited in Yandex.
The remaining requirements can be found in Yandex help. There are quite a lot of them, so you can unwittingly violate any prohibition.
Another problem concerns the use of photographs where people are visible. Such images are prohibited by Yandex unless the person is part of the logo or an advertising character. If you want to put a person in a picture in an ad, you will have to prove that this is really a character. For example, place his photo in a visible part of the landing page. This way there will be a greater chance that the ad will be missed.
The system requires a letter of guarantee or license
For questionable goods and services, it is indeed necessary to provide documents. In this way, Yandex declines responsibility in the event that a person who clicked on the ad and used the product/service sends claims to Yandex. All complaints in this case are forwarded to the individual or legal entity that provided the letter of guarantee or other documents.
- Medicines;
- Medical services;
- Information products;
- Credits, loans;
- Private detectives;
- Insurance and more.
Sample letters of guarantee can be found at this link.
You need to print out the form, fill it out and have it notarized (for individuals) or stamped (for legal entities), and then send a scan of it along with scans of other documents to Yandex support.
Promotion of “gray” and prohibited topics
There are offers that are not allowed through moderation in most traffic sources. However, they can often be found on teaser networks. The fact is that a lot of garbage traffic comes from there, unlike Yandex.Direct. Here the advertiser receives highly targeted clicks with good conversion. However, the problem is that Yandex sees “bad” or dubious offers from afar and immediately rejects them. You can abandon this idea and go create websites, tailoring them to keywords for the same Yandex. Doorways are also used for taboo topics. In the organic Yandex results for the query “Online casino” you can find quite a few sites.
Deleting a RC and creating a new one
We upload the campaign to an Excel file and delete it. IDs of phrases and ads, campaign code are removed from this file. We upload the campaign to Yandex and wait for moderation. It is advisable to do this at night, but even in this case it is not always possible to approve ads the first time. The procedure may have to be repeated several times.
Substitution
If they stubbornly refuse to approve an offer, you can use a substitution using a redirect. The method is not simple, and besides, sooner or later the Republic of Kazakhstan and even the account may be banned. However, if you are sure that Direct will bring good profits and you can get a lot of high-quality and inexpensive traffic before the ban, then it’s worth a try. You only risk your domain and account, which can always be re-registered.
1 The old campaign, which was rejected by the moderators, is deleted. We buy a domain and high-quality paid hosting.
2 It is advisable that the domain name contains a keyword for which you will be advertised.
3 We go to Yandex search results and see which sites successfully advertise in the topic we need.
4 Create a file index.php and upload it to the hosting. The file should contain the following code:
header('Location:http://goodsite.ru',TRUE,301);
exit;
?>
This is the 301st redirect, which Yandex usually does not ban.
http://goodsite.ru– this is the address of the site to which we made an automatic redirection from our domain.
5 We create a new campaign, make a couple of ads and send it for moderation. If everything went well and the site was accepted, then we delete the redirect and put in its place the landing page that we want to advertise. If it doesn’t work out, then we look for another replacement site and do everything all over again. You may have to do the procedure several times.
Thus, when the usual techniques do not work, some arbitrageurs resort to prohibited ones. It’s better, of course, to immediately take “white” offers for advertising so as not to waste time. For example, in Yandex it’s good to advertise product offers from popular online stores, which can be found in CPA networks like
In the next few days, the social network Odnoklassniki.ru will launch a new system for moderating video content posted on the resource by users of the social network. Ilya Grabovsky, press secretary of Odnoklassniki.ru, told reporters about this today. Video content moderation will be available in the “Odnoklassniki Moderator” section, but today it is only available in beta mode. Without exception, all users who wish to moderate videos on Odnoklassniki.ru will have to view a dozen random frames posted on the social network. It is from these frames that moderators will need to determine whether this video should be deleted or whether it can be left. When the version of the moderation mode is fully operational, users will be able to view the entire video to obtain more reliable information, clarifies Ilya Grabovsky.
What now
And at the moment, users of the social network “Odnoklassniki.ru”, who “work” as moderators, can only monitor the quality of the photos posted. For moderation, users receive a certain number of points, which they can spend in the “Auctions” section. There you can purchase the “Invisible” mode, thanks to which you can anonymously view other people’s pages on the same social network “Odnoklassniki.ru”, purchase virtual gifts that you can keep for yourself or give to friends.
Ilya Grabovsky says that the administration of the social network Odnoklassniki.ru has always paid special attention to the “correct” content of the site, and they consider it a great achievement that in addition to the administration, the content on the site is also monitored by the users themselves. The site administration calls this achievement “Social Moderation” and is proud that this project is unique in its kind and so far operates only in the social sati “Odnoklassniki.ru”.
The administration of the social network provides data that more than six and a half million photos are moderated on Odnoklassniki.ru per day and more than ten percent of them are banned from posting. While video content moderation is in test mode, more than 52 thousand videos are viewed and moderated on the site, of which about 15 percent are prohibited from publication.
Experts in the “Internet News” section of the magazine for business people “Birzhevoy Leader” remind you that according to FOM, the social network “Odnoklassniki.ru” is the most popular social network in the Russian Federation.
