How many subscribers do Instagram give money for? How to make money using Instagram? Selling other people's goods and services

How many subscribers do Instagram give money for? How to make money using Instagram? Selling other people's goods and services


Instagram is not just a social network focused on publishing photos, but an entire community uniting over 1.1 billion people. Where there are a lot of people, there is a lot of money, it is not surprising that the Instagram network received, according to experts, over 2.8 billion US dollars from advertising in 2017.

However, not only the system itself and the owners of the service make money from its audience, but also its users who have a large number of subscribers. In this article, we will look at how much different categories of people earn from advertising on Instagram, from ordinary bloggers to show business stars.

The content of the article :

How much do they earn from advertising on Instagram?

To answer this question, it is enough to perform simple calculations. According to marketers, the average cost of a post is approximately 50 rubles for every 1000 subscribers.

Thus, an account with 30,000 subscribers can generate revenue from one advertising post 1,500 rubles, publishing at least 2 posts a week will result in about 15,000 rubles monthly ( quite an accessible goal for most accounts).

In general, the amount of earnings varies from a couple of thousand rubles and almost to infinity. It depends on the media profile of the person advertising the product and the number of his subscribers. The more there are, the more expensive the advertising post will cost. At the same time, advertising on Instagram has surpassed in popularity the promotion of services on social networks such as VKontakte, Twitter and Facebook.

Many individuals do not disclose their income, but on average, if a person has half a million subscribers, then one post from him will cost approximately 20-30 thousand rubles.

Price parameters vary depending on various factors and the target audience. Not only the number of followers is taken into account, but also user activity in the form of likes and comments in the posted post. Therefore, it is important to have some contact with the audience, understand their target direction, mood and reactions to posts.

Let's move on to real examples of how much they earn on Instagram from subscribers. The best way to see real prices is through advertising exchanges. There are quite a lot of them ( EpicStar, Sociate, etc.), in our case we will use the service Plibber, where the exact prices for advertising are immediately indicated. Here are a few accounts and their prices:

  • luba_arkasha - 348,000 subscribers, price per post - 34,500 rubles;
  • antonlavrentiev - 151000 subscribers, price per post - 9,200 rubles;
  • samburskiy - 36600 subscribers, price per post - 5,750 rubles;
  • namioff - 51,700 subscribers, price per post - 3,450 rubles;
  • ksenia_spring4love - 21500 subscribers, price per post - 2,300 rubles;
  • art_elf - 17800 subscribers, price per post - 1,150 rubles;
  • juliashatrova - 5000 subscribers, price per post - 230 rubles.

As you can see, there is a fairly wide range of prices. After analyzing the list, you can understand how many followers you need on Instagram to earn money. Tangible amounts start from about 5,000 subscribers; in some rare topics the numbers may be slightly lower. In addition, account owners can often overestimate the cost of advertising, or, on the contrary, underestimate it, so it is worth carefully considering several bloggers in the same price category for a more accurate understanding of the potential profit.

An example of a list of bloggers with 5,000 subscribers or more on Plibber.

In general, there are a lot of accounts on various exchanges and the competition is quite high. It will not be possible to break into the advertising business with bots or fraudulently obtained subscribers; strict moderation is carried out everywhere, and advertisers will immediately notice such a dirty trick. As a result, only high-quality promoted accounts with targeted advertising or due to the popularity of the owner are valued, as well as those that do not inflate the price for an advertising post.

In particular, advertising on Instagram refers to a targeted type of active advertising. It allows you to demonstrate products and services as effectively as possible by showing them to a large number of targeted visitors.

Price categories are determined using the auction method. That is, the more an advertiser is willing to pay for one click, the more target audience he will receive for himself. The optimal average cost per click is 35-40 US cents. Publishing on an active profile with a couple of hundred subscribers will cost at least ten to fifteen thousand rubles. But at the same time, everything is individual, so the final price tag will depend on the customer and the contractor himself.

How much do Russian and foreign stars earn on Instagram?

As for media personalities and stars, for them Instagram is a “gold mine” in the literal sense. It’s no secret that their subscriber base is growing very actively and quickly, and the price for advertising is sometimes very, very high. Their accounts can rarely be found on the exchange; usually only moderate and little-known artists, as well as athletes and models, are located there.

Let's look at a few examples from the media:

  • Timati- 11.2 million subscribers, price per post - more than 2,000,000 rubles.
  • Ksenia Sobchak- 2.5 million subscribers, price per post - 250,000 rubles.
  • Ksenia Borodina- 3.8 million subscribers, price per post - 150,000 rubles.
  • Olga Buzova- 3.6 million subscribers, price per post - 120,000 rubles.
  • Anastasia Volochkova- 209 thousand subscribers, price per post - 80,000 rubles.
  • Aiza Dolmatova- 1.8 million subscribers, price per post - 60,000 rubles.

One of the record holders in the field of earnings is considered to be the lead singer of the Leningrad group Sergei Shnurov, who recently announced that he received as much as one and a half million rubles for advertising Myagkov vodka. Moreover, this amount is one of the highest ever offered to domestic stars.

It’s interesting that Russian stars earn much less on Instagram than foreign ones. Eg:

  • Beyonce- 115 million subscribers, price per post - more than $1,000,000.
  • Kim Kardashian- 111 million subscribers, price per post - over $400,000.
  • Selena Gomez- 137 million subscribers, price per post - over $775,000. The Coca-Cola brand paid her exactly the same amount to the famous star for advertising its products.

Thus, stars occupy a well-deserved leadership on Instagram in terms of cost per post. Their income from social networks can be considered a real business, plus they offer advertising directly, since they do not participate in exchanges.

How and how much do bloggers earn on Instagram - examples and $

The earnings of bloggers, unlike show business stars, will be less profitable, even if they have a similar number of subscribers. Previously, we have already looked at several examples of averagely popular accounts on the Plibber exchange; for the total number, we will add a few more striking examples of how much bloggers earn on Instagram:

  • websecure- Vladimir Morozov with 3 million. subscribers, price per post - 109,000 rubles;
  • kto_takaya- Fitness mom with 1.2 million subscribers, price per post - 28,750 rubles;
  • mistressdary- Daria Savicheva with 1.5 million subscribers, price per post - 23,000 rubles;
  • druzhinina- Mommy with 1.1 million subscribers, price per post - 17,250 rubles;
  • mc_hooliganka- Marianna Markina with 728 thousand subscribers, price per post - 13,800 rubles.

Of course, to achieve such a price per post, the above bloggers needed a lot of time and work to create the image, as well as incredibly beautiful photographs. Almost every one of them today takes photos for social networks in special studios, rents premises and cars. Despite the number of subscribers, the average income of an ordinary blogger from Instagram is 2 times lower than that of stars, although there are exceptions.

For example, young Maryana Ro receives up to 200 thousand rubles for one post. She has a large audience and more than five million subscribers. She mainly advertises clothes and cosmetics.

Kate Clapp, considered one of the founders of beauty blogging in the Russian-language segment, receives from 5 to 40,000 dollars monthly for posts posted on her Instagram. Moreover, most often advertisers turn to young and popular bloggers who simply have a huge target audience.

Take at least Sasha Spielberg, which has more than 5,000,000 subscribers on its channel. The young star's post on Instagram is worth from 150 thousand in rubles, and her monthly income may well be up to 30 thousand dollars. On average, posts from Sasha Spielberg are ordered almost every day.

Summary of earnings on Instagram

Instagram has become one of the most popular social networks, used by millions of users around the world. People share short videos and photos. But this site has long become one of the good places to make money. And this works through the active use of advertising, which brings enormous income to users with a large number of followers.

More accurate numbers can be tracked in special exchanges like Plibber, where bloggers and account owners post advertising offers for a certain amount. The most famous bloggers get paid per post from 10,000 to 100,000 rubles, and Russian stars - from 50,000 to 2,000,000 rubles.

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Have you ever wondered, “Why would anyone have a joke page? Do they really like to make people laugh? Indeed, it is quite understandable when a person has his own business and uses an Insta account to sell his goods. This results in a profit that is quite tangible and understandable to the average person. But what kind of money do cat videos bring in? And I will answer: they are very good, if a large number of users watch them. How much do they pay for subscribers on Instagram, who pays for subscribers on Instagram and how can you make money from your subscribers: these are the questions we will answer in this article.

Who pays for subscribers?

Who is this mysterious generous rich man? Is it really possible to get paid simply for audience size? So why don’t people earn themselves a huge amount of subscriptions to ensure a comfortable old age? You already realized that this is sarcasm, I do not doubt your intellectual abilities. They pay for advertising exchange subscribers. You make advertising posts on your account, and advertisers pay you for it.

In this case, exchanges are intermediaries and guarantees that you will not be deceived. And you won’t be able to simply gain subscribers and get millions. In this case, quality is much more important than quantity. If you have a page with a million bot subscribers (see “ “), no one will order advertising from you. But if there are only a thousand of them, but people constantly like you, participate in surveys, and comment on posts, your account can already start making money. A small list of sites where you can make money from advertising publications:

  • SpellFeed;
  • Adstamer;
  • Label;

How much do they pay for followers on Instagram?

In order to give an accurate idea of ​​how much they pay for subscribers on Instagram, let’s analyze several advertising platforms on the site. For example, I’ll take the cheapest and most expensive ads.

So, the first ad belongs to a profile with one and a half thousand subscribers and an engagement rate of 9.12. Despite relatively high engagement rates, the price of an advertising publication is 49 rubles.

The second profile is a personal profile with a truly impressive engagement of 16.48 and 79,812 followers. A post on this account costs as much as 100,000 rubles. Just think, 100,000 rubles just for posting a photo. But this is not the limit. It’s just that people who are stars in real life get paid more for advertising integrations, which means they work not through exchanges, but with advertising agents.

And here I want to talk about the importance of involvement. Our third “sample” is a page with vines, which has 1,364,248 followers. It would seem much more than the previous account, but here you will have to pay only 10,000 for a publication. And this is due to the large difference in engagement rates. Well, it is quite possible that the owner of the previous account is a well-known person in some city or region.

How to make money by following on Instagram?

There are exchanges on the Internet not only to spend money, but also to earn money. How many? To be honest, not enough. But this is not because Instagram is an unpopular social network. It’s just that online earnings exchanges don’t allow you to feed yourself only with them. Trust my experience. But in principle it is possible. I’ll tell you about two types of exchanges using a specific example.

  1. , ForumOK. Exchanges where you can create a task for traffic on a social network. Likes, comments, subscriptions and more. Naturally, you can make money here;
  2. Seosprint. This site allows you to create any task at all. Therefore, here you can earn money not only by subscriptions, but also simply by visiting sites, for example.

Real success story

This story really hits my heart. Not because she's sad, no. I think by the end you will understand why.

A couple of years ago I created a page dedicated, of course, to TV series. At the very least, things were going well, people were signing up. The first thousand subscribers simply blew the tower away. But there was a significant miscalculation in my leadership - I fundamentally did not recognize advertising, although I knew that this could cover all the effort spent on publicity. But alas, I thought that the energy spent was justified by the fact that I was doing what I loved. Then it was difficult to manage the account alone, so I hired an assistant. And gradually my participation in the life of the page became less and less. This is logical - there are too many things to do in real life. And then I handed over the reins completely to my assistant. He even transferred it to his Facebook. And after a lot of time spent promoting to the desired level, he began to receive money from advertising integrations, and now he is already making good money from this page, because the number of subscribers has already jumped over 200,000.

The most popular social network Instagram allows account owners not only to publish photos, text notes and short videos, but also to earn money from the content they post. Of course, no one will pay for the very fact of creating an account: in order to start receiving money, the user needs to gain a certain number of subscribers, and ideally, enter into several contracts with advertisers.

It is impossible to answer unequivocally another popular question: ? The income of the account owner depends on the efforts made, commercial abilities, external data, literary skill and basic luck. Without at least one of these factors, success becomes much more difficult.

Advice: to increase the popularity of your account, it doesn’t hurt to involve professionals in the design and writing of texts - artists, photographers, copywriters and marketers. Their services are not free, but the account owner is guaranteed to receive a return, expressed in an increase in the number of page visitors - both one-time (random) and regular (subscribers).

It is the number of subscribers that is the decisive factor: the more there are, the more you can earn on Instagram, receiving both active (from new publications) and passive income.

Important: in any social network, not excluding Instagram, “live” subscribers are especially valued - real people who perform actions dictated by emotions, and therefore unpredictable. They can periodically subscribe to an account, unsubscribe from it, put and remove likes and write more or less pleasant comments. Retaining them (let alone motivating them to take the necessary actions) is extremely difficult, and if the account owner does not have the relevant experience, but wants to receive a stable income, he will have to hire a promotion specialist.

However, it is still impossible to distinguish “live” subscribers from “inflated” ones with the help of special algorithms with 100% probability, and therefore many account owners who do not have the opportunity to quickly gain the required number of regular visitors prefer to keep the page from being idle and use not entirely honest ones. but much faster methods to get the desired number.

The most common ways to make money on Instagram are:

  • receiving money from advertisers for advertising integrations or separately placed posts;
  • placing likes on the posts of other users in exchange for a certain, usually not too large, reward;
  • promoting other people's accounts.

The second option does not bring real profit, and in order to make money using the third, you need to have the necessary knowledge and skills. This means that the average owner should concentrate on the first way to generate income.

Profit in this case will depend not only on (this should be agreed upon in advance with the advertiser), but also on the initial number of subscribers (at the time of concluding the contract) and their growth: the more promising the account, the more its owner will be able to earn.

Every year Instagram is growing at a breakneck pace. This is the most active social network where huge amounts of money are circulating.

Please note that almost all show business stars, entrepreneurs, politicians, and athletes have their own on Insta. People love Instagram because of the easy way to share photos and short videos called stories.

There are very few reposts of other people’s pictures and thoughts here, as there are on VKontakte, Facebook and Odnoklassniki. This means that people are better involved in advertising and are happy to spend money on goods and services.

Based on personal experience, I will show you with simple examples how to make money on Instagram and promote your business.

Preparing your account to receive traffic

There are entrepreneurs who have a great product, but they don’t know how to advertise. And there are webmasters who know how to set up advertising, but do not have their own product. Find such a person and partner with him.

If you want to make money like this, you need to master all the promotion tools.

  • Targeted advertising
  • Mass liking
  • Massfollowing
  • Collaboration

Over time, you will create a full-fledged marketing agency for integrated promotion on Instagram. This service is in demand in the market.

If you don’t yet know where to find customers, then practice your skills on affiliate programs. Choose a product you like and start promoting it.

Cases of making money on affiliate programs through Instagram

3. Earning money from advertising

But in order for advertisers to start buying advertising, you need to have a subscriber base. Some time ago, advertisers ordered advertising only from large bloggers, for example, Olga Buzova, Ksenia Borodina, and so on. The audience of such bloggers has millions of subscribers. At first, advertising paid for itself, but now it works worse and worse, and the price for one advertising post for such a blogger is at least 250,000 rubles.

Now advertisers, on the contrary, are looking for small niche bloggers with an active audience. They are also called influencers. Their advertising is inexpensive, and the effect is good. So don't be afraid of competition. Promote your profile and earn money from advertising.

Advertisers look not at the number of subscribers, but at the activity in the account. How many likes and comments do photos get and how many views do videos get. This is the main indicator for the customer. You can start making money from advertising on Instagram from 30,000 subscribers.

But keep in mind that it is better to gain subscribers honestly. And many resort to cheating accounts for the sake of likes and views. Do not do that. Work honestly and there will be results. There are already services on the market that show whether a profile is inflated or not.

When I started promoting my wife’s Instagram, I expected to make money exclusively from advertising. But practice has shown that earnings from selling our services bring in many times more money, and now we 100% refuse advertising to everyone. This is another plus to your profile and your subscriber base!

4. Account promotion

Another interesting way to earn money, which allows you not to take responsibility for sales. For example, when you negotiate with an entrepreneur about promotion, he will only be interested in orders or leads. If for some reason there are no sales, then you will remain to blame. Usually newbies burn out on this. They promise the client leads and orders, but do not deliver them in the promised volume. As a result, relationships and reputation deteriorate.

When you take on account promotion, you are responsible only for the number of subscribers and their activity. Responsibilities will also include laying out and designing posts with descriptions. You may need it if you don’t know how to write engaging texts.

It costs at least 10,000 rubles to promote one client. Practice shows that it is possible to maintain up to 10 accounts at the same time. You can earn 100,000 rubles a month from such promotion. To scale your business, you will have to hire and train employees. This Internet profession is called: “Instagram Administrator” or “Social Network Administrator”.

5. Earning money from Giveaway competitions

Organizing and conducting Giveaway competitions is a very profitable business. For top bloggers, an advertising post costs hundreds of thousands of rubles. Not everyone can afford such a budget for promotion. And it’s not a fact that advertising will work and pay off.

The essence of a giveaway is that the organizer negotiates with a major blogger about an advertising post with a drawing of valuable prizes, such as iPhones, sea trips and even cars. The main condition of such a competition is that you must subscribe to all sponsors’ accounts, and there can be 60–70 of them.

After the agreed conditions, the organizer collects sponsors. The entrance ticket to such a competition reaches 50,000 rubles. 70 * 50,000 = 3,500,000 rubles. This money is used to buy prizes. For example, 10 iPhones, 1 tour to Thailand, and so on.

How much the organizer keeps for himself remains behind the scenes. Who has any appetites? But organizing such competitions earns at least 500,000 rubles a month. Since in one month it is possible to hold two or three competitions.

6. Unobvious ways to make money

For bloggers, likes, comments and views are a pain. Instagram's smart feed cuts off its reach with an algorithm that no one knows about. I mentioned above that advertisers look at these metrics.

If you come up with a way to increase your activity rate, you will make money from it. There are many promotion services, but they require technical skills to create them.

I recently came across an account that offers an interesting service. The user is asked to pay 1,200 rubles and join a private chat where there are more than a hundred bloggers with subscribers of 100,000 or more. A link to the Instagram post that needs to be promoted is thrown into the chat. All these bloggers like and comment on the post.

Thanks to the authority of such large accounts, the post immediately ends up in the recommended feed. Being in the feed increases your reach and views. If the account is interesting and useful, then some people will subscribe and become new clients completely free of charge.

You can make money by organizing such a chat. It doesn't require any technical skills. You take the money for yourself. You earn money, and bloggers get their comments and likes.

7. Earning money from Likes, subscriptions and comments

For people who just came to the Internet to earn money, this method may be suitable. I want to warn you right away that you won’t be able to make a lot of money on it. They pay little for this.

In the sixth method, it was mentioned about getting likes and comments. Cheating occurs due to people who register in special services and perform simple tasks.

  • Subscription to Instagram – 1 rub.
  • Like – 1 rub.

Having been launched in 2010, the Instagram application was not monetized by its owners until 2015. At the same time, many users have been successfully earning money on it for several years now as a stable additional or main source of income. How?

5 ways to make money on Instagram

  1. Income from advertising sales
    Placing advertising posts/pictures for money or “earning money from subscribers.”
  2. Earn money by completing simple tasks
    Money for performing “simple actions”: subscribe, like, comment.
  3. Selling goods
    “Online store” on Instagram as an effective sales channel.
  4. Promotion of services
    Promote your services, business, brand.
  5. Provision of Social Media Marketing (SMM) services
    Remote work on promotion and promotion of pages on the Instagram network.

In this article, we will sequentially look at each of the above methods of making money on the Instagram network, we will tell you: what you need for this, we will provide a list of resources where you can earn money; We'll give you instructions on how to get started.

#1. Earning money from advertising on Instagram

Perhaps the most effective tool for making money on an Instagram account is advertising, i.e. posting posts on your photo blog feed. At the same time, today there is no need to even look for a direct advertiser: they all already use specialized exchanges. The latter, in turn, are ready to offer cooperation to owners of popular accounts.

How to start earning money?

  1. You need to have an Instagram account with the most complete information in your profile, the Nth number of posts, subscribers, always “live” (not “twisted”), and activity in the feed.
  2. Register on the sites from the list below, get acquainted with the rules, read the FAQ.
  3. We select a task on the website, complete it (place an advertising publication) - we receive a “fee”! We withdraw/cash out money.

How much can you earn?

Everything is individual. To find out the specific number for your account, register on the sites below. Otherwise, the amount of earnings depends on 2 factors:

  1. Coverage: the larger it is, the higher the cost of advertising (the number of subscribers in itself does not matter).
  2. Frequency of advertising posts.

However, you can estimate the cost of advertising in your account offhand. Each like on your post is worth 1 ruble. That is, if you have 100 thousand subscribers, and each post has, on average, 10 thousand likes. You can use the figure of 10 thousand rubles as the price for advertising. P.S. The example is for micro-influencers (up to 1 million subscribers).

  1. Epicstars is the TOP#1 service in the advertising niche on Instagram |
  2. Plibber is one of the largest social advertising platforms. networks
  3. LabelUp – earnings from brand advertising (only for live+interesting personal accounts)

How to earn MORE from advertising?

It's simple - develop your photo blog. Use all possible ways to improve the quality of your account (quality of content: pictures/posts), increase the number of live subscribers, etc. The larger your follower base, the more attractive your photo blog is to advertisers and the higher the price you can ask for an advertising post.

UPD. We (the site’s editors), focusing on statistics on referral programs, have the opportunity to see how well the reader of this article manages to earn money from advertising on Instagram in the exchanges we offer. Let's say right away: not very good :)

At the same time, we will also share the main reason why many people fail to make good money on Instagram, which we learned about by chance during correspondence with the administration of one of the advertising exchanges.

So, the main reason is an insufficiently promoted account. And this is understandable, since several tens of thousands of Instagrammers are registered on each of the exchanges. Some of them are “millionaires,” there are quite a few blogs with hundreds of thousands of subscribers, and quite a lot of accounts with tens of thousands of followers. The competition is simply huge! Thus, if you, for example, have less than 10 thousand subscribers - your photo blog is on the NNth page in the catalogs of exchange sites, advertisers will simply never see it; instead, they will order advertising on more popular sites.

We already wrote about what to do a little higher: promote your Instagram. Someday, we will definitely write a series of articles dedicated to promotion in this social network. networks. But now we can recommend, perhaps, the most effective method of promotion - using mass following services:

#2. Quick money on likes and subscriptions

The easiest way to earn money. Because, in principle, it does not require a promoted/popular blog with a large subscriber base. However, for successful work: the account must be as “live” as possible, information must be filled in (profile photo, etc.), a minimum number of subscribers, posts (pictures), etc. is required.

P.S. If you don’t have subscribers, you can get them in the same services where you will earn money (see list below).

What is the essence of making money and who will pay you for it?

This is nothing more than a “cheat”. The more subscribers you have on Instagram, the better. Is not it? Many owners “buy” subscribers, that is, they are willing to pay you for subscribing to them; buy “likes” to create the illusion of activity in their account. That's all.

How much can you earn from following/likes on Instagram?

On the one hand, it’s not that much, it’s a low-paying job. The reward is different on different sites: about 1 ruble for a subscription, within 0.5 rubles for a like, comments and reposts are valued at a higher figure. On the other hand, some services voice a figure of 500-1000 rubles per day.

How to start?

Follow the links from the list of exchanges below, register, get acquainted with the rules and conditions of each of the services, attach your Instagram account, and complete the tasks! Below is the promised list of “cheat exchanges”, sites where you can make money on “simple actions”.

Exchanges for promotions (likes/subscriptions)

Firstly, among the tasks, it offers the performer a subscription to Instagram at a price in the range of 0.6-3 rubles. Secondly, commenting on posts in this social network. network is estimated at 9 rubles and more! And these are 2 good reasons to:

V-LIKE promotion exchange

Typical scam exchange. For Instagram users - 1 type of earnings: subscription. The price (payment level) is fixed, 0.3 rubles. The minimum withdrawal amount is 15 rubles, that is, exactly 50 subscriptions and the earned funds can be cashed out.

Important! Before starting work, be sure to read the rules and FAQ (answers to frequently asked questions) of the site/exchange where you register and plan to work. This will not only allow you to better understand this or that service, but will also save you from annoying troubles, such as blocking your account for violating the rules.

If on a particular site you come across a message: “there are no tasks available at the moment.” This can mean one of two things: either there really are no advertisers or all tasks have been completed; or your account does not meet the advertiser's minimum requirements. In the latter case, make sure you have at least 100 subscribers and 30 posts on your photo blog.

#3. Selling goods on Instagram

The first statement to start with is that Instagram users, among other social networks, are the most solvent audience. It is a fact! And in Russia alone there are already over 7 million Instagram users (not counting Russian-language accounts from other countries: CIS, etc.). SMM specialists and advertisers have repeatedly proven in practice: the most effective advertising (the ratio of funds spent on advertising to product sales volume) is on Instagram.

Many online store owners are already using this social network. network as an additional sales channel. At the same time, a fairly popular practice is to create an online trading platform exclusively on the platform of this social network (without having your own online store). Instead of posts with pictures about your personal life, use photos of your product. Contact information (telephone, etc.) so that the buyer can contact you - in your profile, the “About Me” field. That's all!

Internet commerce on social networking platforms is a topic for a separate conversation, not just for one article. Soon, we will definitely talk about this on the pages of our website, but! If you don’t want to waste time, we can recommend that you learn more about how to promote your account (including for the purpose of building a sales channel and increasing sales through Instagram) from this series of free lessons. Really worthwhile material that will certainly be worth the time spent studying it.

#4. Promote your services or business

As in the previous case, with the sale of goods, promotion/selling of services works just as well on Instagram. It hardly makes sense to start a page for an enterprise specializing in well drilling or equipment production/mechanical engineering (and this happens). But there are a number of areas of activity where God himself ordered promotion on Instagram. This:

Personal accounts of photographers (portfolios), and with the advent of the ability to add videos - video operators, manicure specialists, makeup artists, stylists, pages of beauty salons, photo studios, entertainment and even catering establishments. Of course, it would be a sin not to have an Instagram page for travel agencies, etc. and so on. You know the Instagram audience, right? If your potential clients use this social network. network, which means your business definitely needs to be there.

#5. Providing services for maintaining and promoting Instagram as an SMM specialist

Unlike the previous 4 methods, this one involves making money not from your blog, but from maintaining and promoting photo blogs of your clients. Yes, this is the real job: providing your services as a specialist (SMM). As a rule, remote work, in other words, freelancing.

You may have come across the expression “Instagram manager”. Exactly like being a public admin on VK, with the only difference that it’s not on VK, but on Instagram: searching/creating content, selecting pictures/memes, posting, etc. However, everything is not so simple here. You can be sure that in 99% of cases, your client/customer will include several additional items in your responsibilities, such as:

  • Promotion and promotion of the account;
  • Attracting new subscribers;
  • Conducting advertising campaigns;
  • Analysis/analytics, etc.

And this clearly goes beyond the scope of administration alone, but rather, it relates to the responsibilities of an SMM specialist. Which, in turn, requires a considerable base of knowledge and skills. Where to acquire all this (knowledge and skills)?). Complete training. At the same time, if you want to provide your services as a specialist, you cannot do without paid courses.

However, the work of an SMM specialist is very well paid. Maintaining one account brings income from 5 to 20 thousand rubles. At the same time, it does not take much time: a common practice is to maintain several accounts at once, up to 10-15. And this is already a very, very solid income, going beyond 100K rubles per month. Absolutely real numbers. In addition, there is quite a high demand for the services of an SMM specialist today.

If you want to master one of the most popular and profitable Internet professions, check out the SMM manager course from the Netology online university. Not cheap, but! Incomparably little compared to 5 years of study at a university, with a diploma from which there is a direct path to becoming a McDonald's cashier.

Netology offers to master the profession of an SMM specialist in 3 months (they teach not only Instagram, but SMM as a whole, and... quite thoroughly). As a result, you receive: knowledge and internship, a diploma and subsequent employment with a level of earnings starting from a figure (but not limited to it) equivalent to the average Moscow salary of an “average” Muscovite.

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