The mystery of the Apple logo. Why Apple with the emblem of a bitten apple? A bitten apple is a symbol of sin
The price of the Apple brand remains consistently above $180 billion, and no one else has yet reached it. And the company’s logo, an apple bitten on the right, remains one of the most recognizable in all developed countries.
Many naively believe that the symbol of the manufacturer of the most popular smartphones in the world contains a hint of the original sin of Adam and Eve. According to the Bible, they took a bite from the apple of the forbidden tree of the knowledge of good and evil in Eden, the Garden of Eden, and for this they were expelled from there.
Others see the Apple logo as a nod to physicist Isaac Newton. According to legend, he discovered the law of universal gravitation when an apple fell on his head. The company sign that she had at the very beginning of her journey also speaks to this. However, this does not explain the missing piece on the right.
There is another theory, which the company has not yet officially confirmed or refuted. She says that the Apple logo became a tribute to Alan Turing, whom Steve Jobs respected to the core.
The Apple logo was created in honor of scientist Alan Turing
Few people know about Steve Jobs' love for Alan Turing's contribution to science, but the English scientist was indeed a real idol of the ever-living soul of Apple.
Most likely, you have not even heard this name, but this brilliant scientist in the scientific community is considered the father of not only mathematics, but also artificial intelligence.
In 1954 Turing committed suicide by biting an apple, which he himself pumped with cyanide - this is the official version of the cause of his death.
Some believe that the mathematician was actually poisoned, but this does not seem plausible, because at that time the scientist was not considered great because of his unconventional sexual orientation.
It was Alan's unconventional inclinations that became the reason for the mystery that hangs over the Apple logo. Steve Jobs honored the scientist's memory with a symbolically bitten apple, which he even painted in the rainbow colors of global tolerance, but could not reveal his tribute to the world for business reasons.
Jobs understood perfectly well that he did not want to create a local company that would work only for the United States and a couple of nearby countries. He planned to lead a global manufacturer and enter other promising markets that may not be as tolerant as the American one.
For example, Chinese is still considered one of the most desirable markets in the world, and in this country non-traditional sexual relationships are against. Russia, Eastern Europe and other countries with their own views on life in this matter also cannot be written off.
It was precisely because of the fear that Apple would be misunderstood that in 1998 the company changed the logo to a less provocative one, and in 1999 it came to the current neutral version, which still remains without a piece.
Jobs' idol is coolly portrayed in the movie "The Imitation Game"
Alan was born in India in 1912. Like all geniuses, he was an unconventional child. Since childhood, he had only mathematics in his head, but his parents tried to develop him comprehensively, so they moved to the UK and sent him to a liberal arts school.
At 13, Turing baffled teachers by solving complex problems in mathematics that he had never even been taught. At school he was considered almost the worst student, and in his description after graduation, the director sarcastically emphasized:
“He will definitely become a real problem in the community.”
At 23, Alan had already defended his doctoral dissertation in mathematics, and later developed the theory of logical computing machines, which would become a mandatory part of the cybernetics curriculum.
The further fate of the mathematician is dramatically shown in the film “The Imitation Game,” which won the main award at the Toronto Film Festival in 2014.
Played the main role Benedict Cumberbatch, whom you definitely know from his extraordinary image of Holmes in the TV series “Sherlock” and his superhero role in “Doctor Strange.”
The film turned out to be quite plausible from a historical point of view, and you can still watch it if only because of the sweet smile of Keira Knightley, who played Joan Clark.
The film tells about several lines of Turing's life, which begin in 1939. This year, together with other specialists, he was brought in to decipher messages from the Enigma machine, which the Nazis used to coordinate the actions of the navy and air force.
Then Alan was overcome with real excitement. At midnight, the code word needed to decipher it changed, so he had only a day to solve the problem.
A year later, the mathematician drew attention to the weather information that was in the messages, and she helped create a tool for deciphering them.
In 1943, Turing and his team also cracked a more complex version of Enigma and gained access to the full flow of German information, which helped bring victory in the war closer by a couple of years and save millions of lives. For this he was awarded an order.
In 1951 Alan took part in the creation of one of the first computers in the world. This is probably what Steve Jobs compared himself to in 1976 when the Apple I hit the market.
Alan wasn't accepted so he killed himself
Turing was an advocate for gay people for many years. At that time in Great Britain, many scientists and representatives of the country's high society also shared it.
In most cases, society simply turned a blind eye to this. In order not to fall under the cruel ax of justice, then you just had to not tell everyone about your preferences and hide your orientation.
In 1952, Alan's apartment was robbed by one of his lover's friends. Then, during the investigation of the crime, the mathematician’s orientation was not only revealed, he openly admitted his sexuality.
However, there was enough evidence even without this. During the investigation, police seized Turing's correspondence with a huge number of lovers over the past few years.
Of course, everyone quickly forgot about the robber, and Great Britain watched the trial of Alan and did not believe that the brilliant scientist who changed the course of the bloody war in favor of the Allies could be convicted only for his personal views.
But the judge was adamant. He suggested to Turing two punishments to choose from: chemical castration or 2 years in prison. Alan chose the former and was given a special injection that would make him impotent for the rest of his life.
Turing was immediately fired from government service and banned from teaching at the university. The scientist instantly lost both his good name and his means of livelihood.
Two years later, due to the lack of hormones on the mathematician’s body, female breasts were already visible, he had a terrible complex, almost never left the house, and eventually committed suicide by biting off an apple pumped with potassium cyanide. His body was found on June 8, 1954.
Jobs paid tribute to Turing 30 years before society
Alan Turing's good name was restored decades later. Working on and actually creating your first computer quickly rewritten on Professor Norbert Wiener, and the unconventional mathematician was relegated to the background and consigned to oblivion.
Many believe that Steve Jobs also paid tribute to the scientist when he approved the Apple logo in 1977.
The British government admitted its mistake in 2009. The country's minister, Gordon Brown, recognized Turing as the most vocal victim of homophobia in history and asked for his forgiveness posthumously. Jobs may have preceded him by 30 years.
How it really happened is unknown. There is a single clue that both disproves the theory and makes it important. Stephen Fry, a famous British actor, comedian and LGBT rights activist, once personally asked Steve Jobs if all this was true?
He replied: “No, but it would be better if it were true!”
- Why are all your apples bitten?- So these are American ones, the Apple variety!
All people know that for a long period of time the Apple logo has been a bitten apple, but few people understand why such an emblem was chosen. Let's try to take a short excursion into the history of the creation of the company logo.
The first Apple logo featured Isaac Newton sitting under a tree. However, the emblem also depicted an apple hanging on a tree, in a halo. It is not surprising that the company’s employees almost immediately decided to change the Apple logo. Representatives of the company decided to contact the advertising agency Regis McKenna, which was famous at that time. The new Apple symbol began to be developed by the famous designer Rob Yanov, who was able to take his own work seriously.
The active collaboration between Rob Yanov, who was already 57 years old, and the young Jobs began immediately after their meeting. The designer was surprised when a young man walked in with a homemade box. But at that same moment, he realized that the company’s logo needed to be radically redesigned in order to win people’s attention and improve the image of the enterprise. Of course, the work ahead was difficult, because many were ready for the bankruptcy of Apple Computers, because a negative image of the company had already been formed, drawing attention to the unsuccessful logo. In addition, further entry into the market was impossible given the current situation. After a long conversation with the designer, it was decided that the logo must have an apple, but it was not clear in what angle the fruit should be presented. But, as you know, the best solution may be the simplest. As a result, the designer and Jobs realized that the ideal logo would be a monochrome apple that would be bitten on the right side. Jobs really liked the image of a bitten apple, but he decided that the logo had to be in color. The boss of the advertising company put a lot of effort into convincing Jobs, because if he chose a color image, he would have to allocate a significant amount of money for the printing house.
However, the founder of Apple was sure that he was right, since he believed that only a color logo could ennoble the company and help create a good image, despite the unsuccessful start. As a result, the emblem became colored, and in this version it existed until 1988. After this, the image of the apple began to be made in white and black.
Now we propose to find out why the apple became bitten. Many people believe that Steve Jobs decided to choose this trademark because he associated the apple with the fruit of the tree of knowledge or with the apple that fell on Isaac Newton's head. In addition, it is believed that the founder of Apple could decide to play on a couple of consonant words, namely: bite (bite), as well as byte (byte). One version of why such a logo was developed says that the designer cut out a small piece, since the first sketches looked like a tomato. However, the most common version in the scientific community is that the Apple trademark is Turing's bitten apple. As you know, Alan Turing’s work on the creation of the first computers, as well as the development of programming methods, were very important, because they became the basis for numerous research in the field of artificial intelligence. During World War II, Alan worked at Bletchley Park, which was a large and also famous cryptographic center. At that time, he was the head of one of the five groups that was responsible for deciphering the various messages that were encoded by the Enigma apparatus. In 1947, Turing managed to create a computer, which became one of the very first and best. It would seem that Alan’s career started very successfully, and everything would go well for Alan, but suddenly a loud scandal occurred. In 1952, Turing's apartment was burglarized. During the investigation, police were able to find out that the apartment was robbed by a friend of Alan's lover.
It is important to note that Turing never tried to hide the fact that he had a non-traditional sexual orientation, but at the same time he did not advertise it, because the British had a very bad attitude towards such deviations.
On March 31, 1953, a trial was held, during which Turing was asked to either agree to a 2-year prison sentence or suppress his own libido with special estrogen injections. That is, agree to chemical castration. The scientist realized that it was necessary to choose the second. However, on June 8, 1954, Alan Matheson Turing committed suicide by biting into an apple containing potassium cyanide. At the moment when Alan was found dead, a bitten apple lay next to him.
One way or another, there were no witnesses left with Jobs' death. But the bitten apple has firmly established itself as the logo of one of the most famous companies producing computer (and other) equipment. The logo has been played out more than once in films, photoshops, jokes... but it fulfilled its main function - it was firmly remembered. And, sometimes biting into an apple, we automatically notice - “oh, apple!”
Steven Paul Jobs has passed away.
He was brilliant, hardworking, simple and left early.
No matter who we are in this world, we will all leave here, each in his own time. Neither money, nor fame, nor faith, nor anything has power over death.
Do you know why Steve Jobs chose a bitten apple for the Apple logo?
There are many options, as well as legends. I came across an article where the author tried to find the truth in this matter. Many have talked about Newton's apple, the forbidden fruit, but there are more interesting legends.
So the legends:
1. There is an assumption that the sign depicted on the Apple logo is nothing more than a “symbol of sin”, which Adam accepted from the hands of Eve in the Garden of Eden, having learned the taste and sweetness of vice.
2. The second, most common designation, says that a bitten apple is the fruit of knowledge, and each person, “biting” science, learns something new and keeps a little for himself.
3. Option is one of the most intriguing:
The Apple logo is associated with the death of the man who was the first to create an “automatic computing device” and come up with the theory of artificial intelligence in 1947 - Alan Turing. Dubbed the “Da Vinci of the computer world,” the genius scientist committed suicide in 1954 by biting into an apple doped with cyanide. The one-bite fruit was found on his bedside table the morning after his death.
Background to Turing's death: "In 1952, Turing's apartment was robbed, and during the investigation the police found out that the theft was committed by a friend of his lover. The scandal received wide publicity, and on March 30, 1953, a trial was held at which Turing was accused of sodomy. On he was offered two sentences - either imprisonment or suppression of libido with estrogen injections. The scientist chose the second.
The consequences of the trial were disastrous - Alan Turing was fired from the cipher analysis bureau and the University of Manchester. He was later given back the opportunity to teach. The scientist lived in seclusion until 1954, playing his favorite game “Desert Island,” which consisted of obtaining all kinds of chemicals from popular foods. On June 8, 1954, Alan Matheson Turing was found dead in his home. Death was due to cyanide poisoning. An apple soaked in cyanide lay nearby on the night table."
4. I like this option the most. Like everything brilliant in life, it is simple! In fact, Steve Jobs was just eating an apple... and told his co-workers that if they didn’t come up with a name for the company within 24 hours, he would call it APPLE.
Today, of course, it’s clear that they didn’t come up with anything interesting back then :)
This is the symbolism and background behind the creation of the Apple logo.
Many people know that Apple is currently the most valuable brand in the world. But no one knows about the “bitten apple.” Why is it bitten? Who is Ron Wayne? We will learn about this further...
Start:
Ron Wayne, Co-Founder of Apple Computers Co.The first logo was created by Ron Wayne.
At the time, Ron was the third co-founder of Apple, owning 10% of Apple shares. But after 11 days of registration, he sold them for 800 Dollars.
You can call him, forgive the rudeness, a loser. If Apple is now the most valuable brand, then Ron would be a Billionaire at the moment.
The first logo is not like all subsequent ones. It's something like a work of art. There was Newton on it, and above him was that ominous apple that would change the life of the Physicist, Alchemist, in general - scientist - Isaac Newton.
If you look at the frames of the logo, you will notice a certain inscription: " Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone..."(Newton... The mind that sails alone through strange seas of thought).
Rainbow Apple?
Agree, the first logo was very interesting. But at that time it was of little use for business.
Then Steve Jobs set the task to create a simple, light, memorable logo that would not be associated with fruits or vegetables, but would be associated with Apple.
And then he turned to Rob Yanov, a graphic designer. He explained how the logo was created on the Revert To Saved blog
Rob bought some apples, put them in a bowl, and thought about how to create a logo. He wanted to eat an apple and bit into it. And then, like Newton, it was as if he had been hit on the head. The similarity of the pronunciation of Byte and Bite (Byte and Bite) also came to his aid.
And Yanov created a new “logo” in a week.
But why is it colorful? There are many myths, such as that the logo was created in honor of Gays, because Apple supports them. But the “logo” was invented a year before the rainbow colors were accepted into the ranks of Gays.
What then? Why did Rob use Rainbow? Let's figure it out.
It turns out that these six colors were depicted on the "apple" due to the fact that Apple monitors were color and showed these colors.
Black is the color of courage...
The rainbow logo lasted for 22 years. A very long time. 1998 At that time, Steve, who had been ousted from Apple, returned. At the time, Apple was in a difficult position. Competitors, innovations...
Jonathan Ive, currently known as the Designer, Vice President of Apple and the “Creator” of iOS 7, has created the new iMac G3 case.
New colorful computers literally pulled Apple out of a cloud of problems. But it’s somehow strange to use colored apples on a colored Mac. Realizing this, Apple abandoned the old logo and adopted the color black.
Since 1998 - The black, dark “logo” of the apple will be with Apple.
Metal and Aluminum - new perfection
2007 Apple begins to launch the first iPhones. And at the same time, he refuses Computers in the name, saying that Apple will create different products for life. And it turns out Apple ComputersWe need to create a new logo. So that it is suitable for both the new iPhone and the future iPad. Jonathan Ive, again, came up with a new logo, gray, it looks like a mixture of metal and aluminum with a sheen.
This “logo” is still used by Apple to this day. In the meantime, we need to wait until Apple thinks of changing its “logo.”
The evolution of the Apple logo
History of the origin and development of the company Apple interests many. Many books have been written and films have been made about this “two Steves” phenomenon, but the riddle of the logo remains unsolved.
There is an assumption that the sign depicted on the Apple logo is nothing more than a “symbol of sin”, which Adam accepted from the hands of Eve in the Garden of Eden, having learned the taste and sweetness of vice. The second, most common, says that a bitten apple is the fruit of knowledge, and every person, “biting” science, learns something new and keeps a little for himself. The third, most unexpected version of the origin of the logo is at the same time the most shocking: a bitten apple means death.
The death of the man who was at the origins of the invention of the computer, who was the first to create an “automatic computing device” in 1947 and came up with the theory of artificial intelligence - Alan Turing(Alan Turing).
Dubbed the “Da Vinci of the computer world,” the genius scientist committed suicide in 1954 by biting into an apple doped with cyanide. The one-bite fruit was found on his bedside table the morning after his death.
In search of the truth, I plunged into the network and found an interview with the designer Rob Yanov(Rob Janoff), who designed the company logo, in which he shed some light on the mystery of this fact.
Rob Yanov. The designer who created the Apple logo
“I bought a whole bag of apples, put them in a bowl and painted them for a week, trying to simplify the details. Biting into the fruit was part of the experiment, and by complete accident " byte"("bite" - author's note) turned out to be a computer term, and it is not true that it symbolizes the "fruit of knowledge." I cut apples, quartered and cut out shapes, biting from different sides, but I thought the best idea was a monochrome apple with a one-sided bite on the right side.”
I would like to note that, according to Rob Yanov, for the work done, which he was ordered from an advertising agency Rigs McKenna, he did not receive a single word of gratitude: “They didn’t even send a greeting card,” complained the elderly creator of the rainbow logo.
Initially the logo was one color, but Steve Jobs I decided to decorate it with a rainbow. The bright version existed for 23 years, until 1998, until it again became the usual monochrome.
Whatever the original idea for the company symbol was Apple, we already accept all the facts of its creation as a given and another fact of history, since love for the logo is born from love for their products. And already in every bitten apple, carelessly left on the table, we notice something familiar: the Apple logo, and not vice versa. [reverttosaved]
